I believe that when many male compatriots go out to the toilet, they can always see a young lady with a graceful figure hanging on the wall of the bathroom.
That's right, it's an advertisement for the eastern suburbs.
Since its establishment, the development of "Dongjiao Daojia" has been quite rapid, in this era of general recession of Internet enterprises, it took only 6 years for Dongjiao Daojia to open operation centers in 22 cities with a population of more than 10 million, and has more than 10 million registered users and nearly 30,000 contracted technicians.
Recently, Tang Fan, the founder of Dongjiao Daojia, said that the IPO of Dongjiao Daojia is steadily advancing, and it plans to be listed in Hong Kong in the future.
However, if an enterprise wants to obtain financing in the capital market, compliance is a problem that must be faced.
So is it really compliant when the eastern suburbs come home?
At the 315 party just over a month ago, Dongjiao Daojia was named by a number of well-known media, because the APP was reported that the technician had "Huang Jiazhong" behavior, which attracted public attention for a while.
In life, advertisements for the eastern suburbs are full of elevators and toilets, and they can be seen almost everywhere.
According to the staff of Dongjiao Daojia, their company has a cooperative relationship with most of the elevator advertising companies in China, and it is through such pervasive publicity that those who are out for entertainment or return late from overtime have the intention of o'clock.
As long as you download the Dongjiao Daojia app and place an order on it, the platform will quickly contact a technician who is closer to you to come to your home to provide you with door-to-door service.
According to the platform, the contracted technicians of Dongjiao Daojia are some girls who have undergone strict professional training, first-class skills and gentle personalities, and customers can definitely feel that they are worth the money.
But in fact, through the feedback of some netizens who have placed orders, we can also see the real service situation of everyone in the eastern suburbs.
Many users have reported that the masseur who looks very slender and fair-skinned from the app website has become completely unrecognizable when it really comes offline.
Some users complained that the service time stipulated in the software was two hours, but the period when the masseur went to the user's home was also included in the service time, and some masseurs would even end the service and leave early after hearing that the user clearly refused to add the clock.
In the past, when there was no such online model of looking for masseurs to serve users' homes, people who wanted to find a place to relax for massage often went to offline physical stores to consume.
However, due to some well-known reasons, these offline brick-and-mortar stores often only look very formal, and the actual service content is also very bold.
Due to the fact that the service is not fully compliant, it is common to see massage establishments in some places being forced to close down in recent years. As a result, many women employed in these places do not have jobs.
The emergence of the eastern suburbs has made these employees who were previously active in physical stores have better safety guarantees.
The service is carried out in the customer's home, and the space is absolutely safe and private, but this also gives rise to another problem, some masseurs will induce customers to add the clock in order to increase their income, and make it clear that "the clock is fine".
Although this incident has been exposed many times, Dongjiao Daojia's response every time is the same set of rhetoric: "the technician's personal behavior".
Although this kind of response can temporarily avoid the storm of public opinion for oneself once or twice, public opinion will definitely not buy it after a long time.
You must know that it is a violation of the criminal law to operate a pornography-related industry in our country, and the Beijing Heavenly World and Zhengzhou Royal No. 1, which had a deep background, were all seized, and the founders of Dongjiao Daojia did not have a sense of crisis?
Of course not, Dongjiao Daojia positions itself as a "professional and green Internet + big health service expert"
Although this positioning sounds full of positive energy, the difficulty is that there are indeed obstacles to achieving it.
One of the biggest problems is how the platform supervises the services of masseurs, after all, it is impossible to record and record the whole process, so their own income will be yellow.
But if you want your income to be "not yellow", then in the process of masseur service, this "green" is likely to be yellow, and then the company will slowly become yellow.
At present, the business model of Dongjiao Daojia is risky, and it is difficult to achieve effective supervision, and the people in charge of Dongjiao Daojia are well aware of these things.
This is also the reason why these people still want to go public despite holding such a cash cow with a stable income.
After all, as soon as the platform is listed, the risks that the company is currently facing can be transferred to the hands of shareholders, and then they will make money again, and there will be no legal risks, so why not?
But in the final analysis, Dongjiao Daojia first squeezed users and masseurs twice, and now after making money, they want to go public and find a pick-up man, which is really bad.
Resources:
"If you don't hold it, you're breaking the law!" Jiangsu man said that he was seduced by a female technician to "add a bell", and the eastern suburbs responded at home - Xiaoxiang Morning News;
The eastern suburbs of door-to-door massage sprint IPO: merchants operate without a license, induce consumption and other serious problems-Phoenix Finance;