The host of the CCTV Good Book Festival was adjusted, Bai Yansong replaced Wang Xiaolei, and his partner remade "Jing Yidan"
On April 23, World Book Day, the Science and Education Channel of China Central Radio and Television broadcast the "National Reading Conference - 2023 China Good Books" Annual Excellent Book Award Ceremony. The ceremony is divided into six chapters: "The Guidance of Thought", "The Portrait of the Times", "The Power of Stories", "The Call of Life", "The Charm of Civilization", and "The True Meaning of Education".
It is worth noting that the hosts of this highly infectious book industry and cultural event are Bai Yansong from the CCTV News Center and Li Pan from the Social Education Program Center. After the selection of two host competitions, the hosts of CCTV's various channels are blowing the storm of youth on a large scale, and it is rare for a grand ceremony party to use two middle-aged and elderly hosts over 50 years old at the same time. Bai Yansong is familiar to everyone, and it is very suitable for him to be the host of the Good Book Festival, and he has always insisted on reading paper books.
Li Pan is different from the well-known Bai Yansong, although she has hosted programs on CCTV for 28 years, because she is in the social education program center, the programs she hosts have always been small (no more than 10 minutes long) and unpopular, and she only insists on doing national reading promotion programs, and the audience is relatively small, so her popularity in the country is still limited. Li Pan is the ambassador for the promotion of national reading, and the queen hostess of the "National Reading Conference • Annual Chinese Good Book" ceremony, with a bookish fragrance and literary atmosphere.
Li Pan is CCTV's cultural business card, although the number of online viewers of the program is small, and the ratings are not optimistic, she is the guardian of CCTV's cultural programs. From "Reading Time" to "Meridian Books" to "Reading", Li Pan has always been doing reading programs, indifferent to fame and fortune, and sticking to the cultural position. In fact, Li Pan is not a broadcasting and hosting professional, and he started halfway as a host. Li Pan studied Chinese at University, master's degree in modern and contemporary literature, and later studied for a doctorate in literature, and changed from a trade union cadre to become a TV host.
Now Li Pan hosts "Reading", which is one of the few CCTV programs that insists on reading promotion, and most of the audience are iron fans who have been chasing and watching for many years, and many people have gained literary nourishment from it. Watching Li Pan and Bai Yansong preside over the ceremony, there is a feeling that Bai Yansong and Jing Yidan hosted "Moving China", both of which are unhurried and eloquent, and do not rub hot spots or blindly follow the trend. In particular, Li Pan and Jing Yidan are also similar in height and figure, and they are both low-key, dignified and elegant types.
However, the grand ceremony of "National Reading Conference • 2023 Chinese Good Books" did not continue to be hosted by Wang Xiaolei, but invited Bai Yansong, which is quite surprising. The "National Reading Conference - 2022 China Good Books" ceremony, the hosts are Li Pan and Wang Xiaolei. Wang Xiaolei is the only person in the Social Education Program Center who has won the honorary title of "Top Ten TV Hosts" of the main station, and is the face of the Social and Law Channel, and has hosted many cultural talk programs, such as "The Biography of the Master" and "The Olympics in Art", etc., which have received a good response.
In fact, now CCTV's large-scale parties and activities like to use the new generation of hosts, which is not necessarily a good thing, such as the CCTV Social Education Program Center's 2024 high-quality film list press conference held at the beginning of the year, Yin Song, Shi Xiaoge, Yang Xu, Gong Yunxi 4 young hosts, 3 of which are still contestants in the 2023 CCTV Host Competition, and the audience's response is not all good. The solemn and serious annual book ceremony, with the two senior hosts of Li Pan and Bai Yansong, was also praised by netizens.
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