Corolla Ruifang: Completely become a friend of the middle-aged and elderly, customers see that BYD has gone or not

Car fans

2024-04-25 08:29Posted in Hebei Automobile Creator

Hello everyone, I am the sales of FAW Toyota, Ruifang has replaced the Corolla as the most popular model in the store, today I will talk about this car.

What are the most sold configurations and colors?

There are 8 local stores, one of which is a foreign investor, which has been jointly fooled by the main engine factory and the local GDP data.

We are a 15-year-old store, with a good geographical location, 10 batches of customers enter the store on weekdays, and 30 batches on weekends, which is 25% more than the store in the same city. 4 out of 10 groups came to see Ruifang.

March and April are the traditional off-season, coupled with the overwhelming price reduction news, only 45 units were sold last month, of which 13 units were sold by Ruifang, and I sold 2 of them. A car gets a commission of 400, but the KPI is only 300 after the discount. You can get an extra 400 for a five-year loan, this car has a low configuration, and you can also sell decoration, and you can withdraw 5 points.

There are 36 cars at present, and the most are Shuangqing Elite and Gasoline Pioneer Edition, with 12 units each, half of which are pearl white.

Who is looking at this car, and what are the car buyers like?

The customers are older, concentrated in the 60s and 70s, and there are many retired cadres and teachers. Many people are driving the manual transmission for more than 10 years to replace, and the gear handle is pulped. Another characteristic of these customers is that they have a strong liking for the Toyota brand, and the idea that Toyota's engine does not run bad is deeply ingrained in their hearts.

Mr. Tao, a veteran cadre of the Public Security Bureau, retired this summer. Thinking about picking up and dropping off grandchildren, shopping for groceries on the street, and taking my wife out to play in his later years, the burden on his shoulders is not easy at all. Decided to let Kaiyue retire with him for more than ten years, considering that it was the last car in his life, he had to put peace of mind first, so he followed the advice of his family to buy a Toyota, and just happened to meet the budget of Ruifang, so he started directly.

The biggest discount was at the end of last year, when the impulse was available, and it could be discounted by 3.8w. By February, it rose by 7,000 around the Chinese New Year, and began to return to 3.5w in March. If you make a 60-installment loan, you can get another 6000 back. In fact, the second network can do 4w or even more, fortunately, the local auto trade does not look down on this kind of small list, and customers can not talk about the price when they talk about feelings, brother and sister short, sincerity is nirvana, how many years have passed.

Which model is the most compared?

The competitors in the internal training are still two Japanese models, XRV and Qashqai. The most encountered in the store is Fenglanda, 4 out of 10, and customers are comparing prices back and forth. After BYD came out of the glory version, there were 4 of the 10 compared to Song Pro, but as long as the customer went to see BYD, he could basically give up.

The most contrasting versions of the Flander are the Deluxe Edition and the Elite Edition. The choice of the luxury version is because of the high configuration, and the leather seats, power seats, LED headlights, keyless entry and reversing images have been added to the 139800. On the contrary, the choice of 125800 Fenglanda is because it is cheap, compared with 129800 sharp release less L2 assisted driving, the customer's reply is surprisingly consistent, "I am an old driver, this configuration is not used at all"

Song PRO Glory Edition is completely aimed at Ruifang,The price is cheap and the configuration is high。

The customer Ms. Zhang, her husband is a crew member, she is running outside on weekdays, Ms. Zhang is alone with her children, and she has to commute to and from school every day for 50KM, and she needs a scooter.

I first went to the store in the same city to see the car, the sales introduction over there was in a fog, and I didn't explain the double engine, the two of them passed by our store on the way home, and came in to ask clearly.

After I understood the situation, my heart was beautiful, isn't Shuangqing just right for her needs, familiar with the road to move out of the 9th generation Camry's Shuangqing data to pull up and sharpen, this trick is very good, not long after the husband and wife began to ask about the color and price, taking advantage of the strength above, I quickly forced the order, saying that there is still a 3000 discount today.

A BYD was parked at the door, and her husband pointed and said, BYD's sales are quite high, what about this car. This big move came out coldly, and the three people at a table were calm, and I thought to myself, "Don't ask, don't ask", is it possible to take out the Toyota Shuangqing ternary lithium battery is BYD's and praise it. I stabilized my emotions, and I still had to use the three-board axe, and put out the words "Toyota is durable, worry-free, and sales first".

Reluctantly prevaricated, the opportunity to force the order was fleeting, the two of them are worthy of being husband and wife for many years, Ms. Zhang said I have to go back to pick up the child, a look his husband immediately nodded yes, yes, yes.

In the end, there was no accident, and she was defeated by Song PRO in less than three days, and in the circle of friends of my former colleague, Ms. Zhang's smile was still so bright. On the phone, she also gave me the three-plate axe whirlwind, saying that Song PRO has a large space, a fragrant price, and a high configuration. Don't forget to make up for it before hanging up the phone, "it's convenient to charge".

Which configuration and purchase method do you choose?

The best-selling is the pure oil pioneer version with a guide price of 129800, and the best colors are black and silver, and 5 units can be accounted for in 10 units. At present, the full amount is discounted by 3.5w, and the 60-installment loan is about 6,000 to return 7%. In April, the replacement policy was more powerful, with a basic 3,000 subsidy, an additional 3,000 for old cars before 1.1 in 2014, and a 3,000 subsidy for Toyota with the same brand.

The most difficult to sell is the 149800 white Shuangqing Elite Edition, the discount range is the same as above, and selling 1~2 units a month is the limit. The reason is very simple, the price is expensive, the Shuangqing Pioneer Edition is cheaper1W, there is less sunroof, voice control and navigation, these configurations, buying Ruifang is affordable, customers feel that this 1W is not worth it.

The manufacturer has 4 into the down payment of 24 interest-free periods and 60 installments of 15 points of discount. In addition, the store cooperates with the bank for 60 periods of 24 points of interest, you can return 7 points of commission to subsidize the car price, the manufacturer's financial program customers do not ask me not to say, 80% of them are done by the bank with high interest rates and high antis, and the commission is discounted, which is super cheap and the commission is a little more.

Make a budget with an interest-free plan:

Let's take a full amount:

What are the complaints of customers after buying a car?

The most complained about is the particle trap blockage alarm, Shuangqing car owners will give feedback 100%, the main engine factory and the store have taken a video to explain this problem, but there is no good solution, there is only one way to go to the after-sales service, that is, to preheat the engine according to the OEM video, I can't figure out whether there is a problem with the emission or the sensor is too sensitive, in short, it has been delayed.

The other is the car machine, I have been in the industry since 16 years, Toyota central control screen has no functionality, finally the central control screen is interconnected, but also old Caton, there is a problem can only find a third-party customer service, but it can't solve the problem at all, the Internet of Vehicles positioning is not accurate and basically useless, you have to try your luck to view vehicle information, APP two-star evaluation is high, fortunately, the owner is the picture car affordable, more really not much.

How much does maintenance cost?

The regular maintenance cost is about 650, including 0W-20 oil, man-hour costs, machine filters, screw gaskets and hazardous waste treatment costs, the first maintenance is 5000km or 6 months, and the second time is 10000km or 6 months.

What other things should I pay attention to when buying a car recently?

There are relatively few activities of manufacturers, basically all of them are holiday cash subsidies, and the communication is mainly based on online communication with sales consultants. In March, it was a live broadcast on Douyin to obtain customers, and the company's large number was stable at about 30 batches of messages, and the personal account basically did not retain capital, and the effect was not ideal.

The volume cars in the store, such as Ruifang and Rongfang, are similar to the transaction price of customers, but Crown Lu enlarges the batch inventory car, and the employee price can be discounted by 7W, and the price of Lu Fang should drop sharply in the near future.

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