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Child Star Marketing Turmoil: The Story Behind the Gao Junyu Incident"

author:Sheep Village, you Xi Brother U

Gao Junyu's account was banned

Red Star News reported that all of the social media accounts of Gao Junyu, a girl on the reader, were banned or banned from following on April 24. The source of this incident is that Gao Junyu was accused of falsifying the time of the operation video, which has aroused widespread attention and controversy.

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The fiction behind it

Hangzhou's Yuhang District Internet Illegal and Adverse Information Reporting Center issued a statement on March 12, alleging that the video of Gao Junyu's surgery released by Hangzhou Sudden Dawn Technology Co., Ltd., an MCN organization, was actually a "stock video" and not a real incident. The report exposed the fiction behind Gao's case and sparked broader questioning and criticism.

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Follow-up to the false incident

In the special rectification action of the Cyberspace Administration of China, the Gao Junyu incident has become a typical case of "self-directed and self-staged fraud". Despite the disposition of the incident, controversy over the outcome of the disposition continues.

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The operation of the MCN company

Suddenly open up MCN agency is Gao Junyu's company, and its business strategy mainly relies on signing a number of child stars and conducting content marketing with the theme of "childhood memories". The company's founder, Liu Zongkun, and his partner, Jiang Xiaoying, play an important role in the company's operations.

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The complex structure behind the company

Liu Zongkun, the legal representative of the company, and Yuan Lina, a supervisor, played a key role in the establishment and management of the company. Liu Zongkun also recently established another company, indicating his activities and influence in the industry, which makes the background of the whole incident even more complicated.

Child Star Marketing Turmoil: The Story Behind the Gao Junyu Incident"

Social media monetization

The MCN agency uses social media platforms to post a large number of video clips that trigger "childhood memories" to attract traffic and monetize by creating various personas. This monetization model is one of the keys to the company's success.

Child Star Marketing Turmoil: The Story Behind the Gao Junyu Incident"

Disputes over the outcome of the disposition

Although some measures have been made to deal with the Gao Junyu incident, it is generally believed that measures such as banning speech are relatively light. Compared with the results of other similar incidents, this practice is controversial.

Child Star Marketing Turmoil: The Story Behind the Gao Junyu Incident"

Summary: Controversy and Reflection

The Gao Junyu incident exposed the spread of false information on online platforms and the behavior of some MCNs to exploit public sympathy for profit. For such incidents, the public and relevant management departments should strengthen supervision and handling to maintain the healthy development of cyberspace.

Child Star Marketing Turmoil: The Story Behind the Gao Junyu Incident"

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