People often say that "peers are enemies", and this is not wrong at all. In the business world, the competition between peers is often extremely fierce, sometimes even to the point of white-hot. This kind of competition is not only between large enterprises, but also small shops on the street are inevitably challenged by their peers. Competition among peers often stems from the competition for market share. In the limited market space, everyone hopes to be able to get more customer resources to achieve greater profits. However, limited resources mean that not every business can do so. As a result, in this war without gunpowder, the relationship between peers has become delicate and complicated.
Since it is a commercial competition, it depends on its own ability, but the methods adopted by some people are sometimes looked down upon by their peers, because these publicity methods may be deceptive!
In Hangzhou, Zhejiang, there is a snack street, such a scene was staged, the two meat bun shops are less than ten meters apart, and one has a very good business, there are many people in line, and the other is cold in front of the door, basically no one patronizes!
The reason for this phenomenon is that if you are a customer who does not know the truth, you may choose to queue up, because you may find it very delicious when you see others queuing
However, the meat sandwich shop next to it did not sit still, and on the signboard at the door, six big characters were written, "It's shameful to hire a trust to queue up", this signboard does not show the store's business attitude, but also mocks the peers opposite
Do you think this is the end of the matter, not yet, the owner of the store on the right also took out a sign, and wrote on the sign "The extras are in place, the acting begins" There are still a few expressions on it, which seems to be piercing the opposite store! This scene of commercial competition makes people see interesting questions, whether these are extras or not, there is really no one in the store on the other side to eat, I don't know what's going on, who makes something that tastes good, this is unknown, and their competition has reached the point of white heat
The distance is very close, but they have become-for-tat opponents, and sure enough, they are really competing, one is looking for someone to line up to act, and the other is exposing each other's tricks, but if these two people have been like this, who will be the winner in the end
The intelligence of customers is sometimes a mystery, because some customers just like to get together and have a herd effect, while some customers just want to compare who makes the meat buns that are more delicious, and they really want to taste the difference between the queues and the ones they buy
Zhejiang: Passers-by lined up to buy meat buns, and the store next to them held up a sign to expose: the extras are all in place
Both sides are using their own ways to promote their attitudes, one is to find people to line up, the other is to expose competitors, the competition between the two stores, not to promote taste and service, but to engage in opponents
However, we cannot deny that the competition between peers has also promoted the progress and development of the industry to a certain extent. It is precisely because of competition that enterprises will continue to innovate and improve to meet the needs of customers. At the same time, competition has also prompted enterprises to pay more attention to the quality of products and services, thereby improving the level of the entire industry.
Therefore, in the face of peer competition, we should maintain a rational and objective attitude. We should not only see the pressure and challenges brought by competition, but also see the opportunities and motivation brought by competition. Only in this way can we keep a clear head in the fierce business competition and find our own positioning and development direction.