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The new trend of May Day travel: medium and long-term hot + sinking emerging + casual and capricious

author:A variety of life

Today, we will take stock of the latest developments and hot trends in the domestic tourism market this year, and may be able to provide you with some fresh and interesting travel ideas!

The new trend of May Day travel: medium and long-term hot + sinking emerging + casual and capricious

First of all, let's take a look at a set of data: this year's "May Day" holiday domestic medium and long-term travel orders accounted for 56%, a new high. This means that more and more tourists are now preferring medium- and long-haul routes instead of short-haul trips. For example, Wuyuan, Jiangxi, Huangguoshu, Guizhou and other places have become popular long-term travel destinations.

The new trend of May Day travel: medium and long-term hot + sinking emerging + casual and capricious

It is worth noting that in addition to the first-tier cities, many third- and fourth-tier cities such as Tianshui, Xuzhou, Yantai and other places have also seen a significant year-on-year increase in hotel bookings. This reflects from the side that small and medium-sized city tours are becoming a new blue ocean in the tourism market.

The new trend of May Day travel: medium and long-term hot + sinking emerging + casual and capricious

What's more interesting is that county tourism has also ushered in explosive growth. For example, in Pingtan in Fujian, Wuyuan in Jiangxi, Zhengding in Hebei Province, and other county-level tourist destinations, the number of ticket orders increased by 151 percent year-on-year! It seems that people's enthusiasm for the simple countryside is rising.

The new trend of May Day travel: medium and long-term hot + sinking emerging + casual and capricious

In addition, there is an emerging trend that catches my eye – "travel for the show". Young people are beginning to integrate travel with concerts and music festivals, and it has become a fashionable new way of life. For example, Taiyuan held large-scale performances on May Day, with foreign tourists accounting for as much as 90%, and hotel orders soared by 105% year-on-year.

Through the above data, we can roughly summarize several hot trends of domestic travel on May Day this year

The rise of medium and long-term routes, and the overflow of popular scenic spots

The rise of small and medium-sized urban and rural destinations

Traveling for performances has become the new favorite of young people

The overall trend is more casual, individual, and cost-effective

So the question is, where have you traveled on May Day? Welcome to leave a message!