In recent years, the competition among new tea chain brands has become increasingly fierce, and many brands have joined the IPO track to list in Hong Kong. In January this year, Tea Baidao, Mixue Bingcheng, Gu Ming, and Shanghai Auntie gathered together to submit the form on the Hong Kong Stock Exchange, but only Tea Baidao was the fastest to be listed!
On April 23, Chabaidao was officially listed on the Hong Kong Stock Exchange with an issue price of HK$17.5, and the stock price plummeted by 30% within one hour of opening, and finally closed down by more than 26%, and the stock price fell to HK$12.8.
On the same day, the topic of "Tea Baidao fell to 3 years of net profit in one hour after listing" also quickly rushed to the first place on Baidu's hot search list.
The "milk tea army" sprints for Hong Kong IPO
As a hand-cranked tea drink that sells 1 billion cups annually, Cha Baidao ranks third in the mainland freshly made tea shop market, with a market share of 6.8%.
The IPO raised HK$2.586 billion (2.39 billion yuan) was the largest IPO in Hong Kong this year.
Now officially listed, Tea Baidao has become the second new tea brand, and the first place is "Nai Xue's Tea", which is known as Shenzhen's chief tea drink Internet celebrity!
As early as June 30, 2021, Nai Xue's tea was successfully listed on the main board of the Hong Kong Stock Exchange.
Mainland milk tea culture has swept Hong Kong
In recent years, mainland milk tea culture has swept Hong Kong.
In 2018, the mainland beverage brand "HEYTEA" officially opened its first Hong Kong branch in Sha Tin New Town Plaza. At that time, many members of the public waited for more than 5 hours just to taste the famous fruit tea.
In addition, the tea that saved the planet with a cup of "bitter melon lemon tea" in Guangzhou has also opened a branch in Hong Kong.
In December last year, the mainland's low-cost tea chain brand "Michelle Ice City" also officially entered Hong Kong, opening its first branch in Mong Kok, attracting a large number of people to queue up.
Due to the booming business of the first branch, the second Hong Kong branch of Mixue Bingcheng will enter the Hong Kong Island area, located in Causeway Bay, and is currently under renovation with the sealing of the coaming, and it is believed that it will open soon.
The lemon tea trend is also prevalent in Hong Kong. The monthly sales of more than 8,000 cups of "Lin Xiang Lemon Handmade Lemon Tea" at the head office have also entered Mong Kok, where every inch of land is at a premium.
The lemon tea brand LINLEE also chose to open a branch in Mong Kok, and it is next door to Lin Xiangling, and the competition is quite fierce.
Hong Kong people go north to spend
Milk tea has become a favorite
Although there are more and more mainland milk tea brands in Hong Kong, many Hong Kong people still love to go north to consume.
Some members of the public were asked whether the opening of a store in Hong Kong would reduce the desire to go north, and they pointed out that there are always more choices in the mainland, and they will still go north in the future.
Before and after the Qingming Festival, the "two-way travel" between the mainland and Hong Kong ushered in a small peak. According to Meituan's takeaway data, during the Easter period from March 29 to April 1, Hong Kong users' consumption orders in the mainland surged 32 times compared with last year.
Among them, milk tea consumption occupies the C position, and the number of offline transportation transactions of mainland residents using WeChat Pay in Hong Kong has increased by 7 times, which shows how much everyone loves milk tea.