On April 23rd, Apple pushed a push, breaking the tranquility of the circle of friends, after all, it was already 22:30, and the editor was ready to wash and sleep. And another group of friends who paid attention to the live broadcast of car critic Chen Zhen and Jin Scissors unboxing, may still be immersed in various melons (rubbing a heat).
Push information shows: 5month7day22o'clock,Apple will hold an online press conference,Although according to the convention, Apple did not say what to release,But from the promotional poster and 15 seconds of warm-up video, it is not difficult to see,Apple has told us the answer。
Let it go
The protagonist of this special event is the iPad product line, which has been "exposed" thoroughly since the end of last year, that is, the OLED version of the iPad Pro, the iPad Air upgraded to 12.9, as well as a new stylus, a new Magic Keyboard, etc. Rumors say that it is due to the problem of LG and Samsung's screen yield that the launch of new products has been postponed, otherwise it may have been launched in March.
If you combine it with the iPad, then several iconic designs that appear in Apple's 15-second warm-up video this time are very easy to understand, from left to right:
The first one,Let me think of the pixel arrangement of the screen,Especially those few iconic colors,This means that OLED iPad Pro is coming;Second,Green can remind people of low-carbon environmental protection、Recyclable、Sustainable developmentThese words;The third,The obvious note identification,Obviously, it indicates that the new iPad will be better in audio or music performance;The last one,Holding a pen,Surrounded by a variety of colored paper designs,It's a bit like creating,This is also iPad Pro products are positioned as productivity tools.
In addition, in terms of copywriting, the mainland is "let go", in fact, at first glance, it is a little incomprehensible, referring to the official website of the United States"Let Loose", you can roughly understand, Apple wants to express "change your mind and be a new person", no, it should be "let go of yourself, break the personality" feeling, which also shows Apple's confidence in new products.
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OLED is here
作为iPad最高端的产品线,iPad Pro将能首先升级为OLED屏幕,目前iPad Pro 12.9使用的是mini LED屏幕(iPad Pro 11非mini LED)。
Compared to mini LEDs, OLEDs have the property of being self-luminous. mini LED is an improvement on the traditional LED backlight, which makes the lamp beads smaller to achieve precise light control. After switching to an OLED screen, the iPad Pro can theoretically be thinner and more power-efficient.
OLED panels will be provided by two suppliers, Samsung and LG, and Apple will use OLED panels with a more complex structure than conventional OLED panels, which can last up to 4 times longer.
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In addition, due to the use of OLED screen, the iPad Pro is about to usher in a "substantial" slimming, which is more obvious in the thickness, the 12.9-inch version will be thinner by 1.4mm, and the 11-inch version will be thinner by 0.8mm.
The 11-inch iPad Pro measures 247.6 mm x 178.5 mm x 5.9 mm;
新品11英寸 iPad Pro 三围:249.7 mm x 177.5 mm x 5.1 mm;
The 12.9-inch iPad Pro measures 280.6 mm x 214.9 mm x 6.4 mm;
新品12.9英寸 iPad Pro 三围:281.5 mm x 215.5 mm x 5.0 mm。
By the way, the news says that the new 12.9-inch iPad Pro screen will be upgraded to 13 inches, possibly becoming the iPad Pro 13.
Max iPad Air
In recent years, the development trend of tablets is bigger than bigger, and many manufacturers, including Huawei and Xiaomi, have launched larger tablets.
There are three advantages of large-size tablets: the first is to meet the needs of users for larger screen sizes, secondly, it can be closer to the PC in terms of user experience, and the last point, which may also be more important, is to allow the manufacturer's own ecology to achieve a perfect closed loop, after all, in the concept of many consumers, a tablet is a tablet, which cannot replace the PC, and a larger-size tablet may change the previous problem.
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Apple also has a 12.9-inch iPad Pro, but its price is enough to dissuade many people, after all, iQiyi after buying productivity before buying, spending nearly 10,000 yuan for "iQiyi", whether the brain is Watt is off, can be worth decades of membership fees, so the 12.9-inch iPad Air is here.
The new iPad Air will be upgraded to a 12.9-inch screen, and it is not known if the 10.9-inch will be on the same stage as the 12.9-inch iPad Air, but with the precedent of the 11 and 12.9-inch iPad Pro, it is not impossible.
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brief summary
That's all for the new products, as for the rest of the novice stylus and Magic Keyboard, I really can't get any interest.
In recent years, the secrecy of Apple's new products has become worse and worse, and it can basically be exposed in advance, so the so-called "press conference", it doesn't make much sense to see it or not, especially now Apple is good at ancestral molds, and it has been used from generation to generation, look at iPhone11, 12, 13, 14, 15, it is not an exaggeration to say that it is quintuplets, at most it is a change of hair curtain.
However, the editor also recognizes Apple's former leading position, but now it is not as good as a year and there is no innovation (maybe this is also the deep responsibility of love).
Finally, I would like to announce that Apple's new product launch conference will be held at 22 o'clock on May 7, welcome to pay attention to the Pacific Technology App, and wish everyone a happy May Day holiday in advance~
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