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- Source/Night Deep Finance
- Author/Night Deep Finance
I thought it was withdrawn, but it turned out that I was caught.
Douyu's head anchor "A Small Tuantuan" suddenly announced the suspension of the broadcast in January this year, and just when everyone was puzzled, the news that Xiaotuan Tuan was arrested on suspicion of large-scale gambling blew up on the Internet, causing heated discussions among netizens.
On April 23, the topic # A small group confirmed his arrest # topped the hot search on Weibo.
Source: Weibo screenshot
01, "a small group" was arrested for gambling, or related to Douyu CEO Chen Shaojie
Xiao Tuantuan's live broadcasts often wear black masks, making it impossible to see her true face, but she is very popular because of her unique voice and funny and joyful live broadcast style, and Xiao Tuan Tuan is the first female anchor in the history of Douyu to win the Fan Festival championship, with high popularity and influence on the platform, with a total of more than 60 million social media fans.
Its navigation voice pack is also extremely popular, ranking in the top 10 in popularity.
In May 2019, in the betta gift income list, "a small group" got a gift income of 5.39 million yuan, which was second only to the "first brother" Xu Xu baby on the list at that time, surpassing PDD.
Source: Blue Whale News Weibo video account
In January this year, "A Small Tuantuan" announced the suspension of the broadcast in the Douyu Fish Bar, and there has been no news since then, and her Weibo update will stay on December 2, 2023.
Source: Internet
And just yesterday, according to the Science and Technology Innovation Board Daily, the well-known anchor "Xiao Tuantuan" of Douyu was confirmed to be arrested. A person familiar with the matter told a reporter from the Science and Technology Innovation Board Daily that "Xiaotuantuan" was also suspected of large-scale gambling and was related to the Chen Shaojie case.
Regarding the news of Xiaotuantuan's sudden arrest, many netizens are concerned about whether the "One Xiaotuantuan" voice package will be taken off the shelves. To this customer service response: I don't know, the problem has been logged.
Source: AutoNavi Map
Shaojie Chen is the founder of Douyu and has served as a director and chief executive officer of Douyu since May 2014.
In November 2023, Chengdu Dujiangyan Public Security Weibo issued a police notice stating that after investigation, Chen Moujie (male, 39 years old) was suspected of opening a casino and had been arrested in accordance with the law, and the case was being further investigated.
Mr. Chen's last public appearance before his arrest was during a conference call after Douyu's second-quarter earnings report on Aug. 14 last year. At that time, he said that he would continue to build a healthy and sustainable game community ecology of Douyu, attach importance to the operation of core users, implement the development strategy of "a diversified content ecological platform with games as the core", and devote himself to the production of high-quality content and the innovation of product models.
According to media reports, Chen Shaojie, founder and CEO of Douyu, has been released on bail pending trial after the Spring Festival this year, but he may still face a real sentence in the future, and some legal people have calculated that Chen Shaojie's specific sentence may be between 5 and 7 years according to the circumstances of his case.
02. Many of Douyu's top anchors stopped broadcasting or jumped ship, and the stock price plummeted
Headquartered in Wuhan, Douyu is a game-centric live streaming platform. In the early days of Douyu Live, it was very prosperous in the online live broadcast industry, from its establishment to "unicorn" and then to listing in the United States, but in just 5 years, the scenery is unlimited.
Now that the scenery is no longer there, the head anchors of Douyu are like "trees falling and scattered", changing jobs, and stopping broadcasting.
Zhang Daxian, Xu Xu Baby and others settled in Douyin.
In August 2023, Douyu's head anchor Xu Xu Baobao announced on Weibo that he would end his 5-year live broadcast in Douyu and enter the new platform - Douyin on August 18 to start the premiere.
Baby Xuxu's job hopping has caused a lot of discussion, and it has been on the hot search list of major platforms many times. At the same time, the premiere of Xuxu Baby's new platform was also unprecedented, setting a number of new records in the live broadcast industry.
Zhang Daxian officially announced his entry into Douyin on December 2 last year, and quickly topped the Douyin Top 100 list and popularity list on the day he settled in, receiving more than 1 billion likes.
PDD, Da Sima, etc. are still in a state of suspension.
On April 23, as the topic of #A small group confirmed to be arrested# rushed to the hot search, another betta anchor "PDD" was also brought to the hot search. The data shows that the last broadcast time of Douyu anchor PDD was on November 14, 2023, and the suspension time was more than 160 days, more than 5 months. In this regard, Douyu customer service said that at present, the status of the anchor's live broadcast room is normal, and whether to start broadcasting is the anchor's personal choice.
Source: Weibo
In addition, with the arrest of founder and CEO Chen Shaojie and "a small group", the reputation of Douyu Live has gone downhill, and even its revenue has been affected.
As of the close of trading on April 19, Douyu's stock price was $8.06, with a total market capitalization of $258 million. At the beginning of 2021, the market value of Douyu exceeded $3 billion, and the stock price has evaporated by more than ninety percent in comparison. In addition to the stock price, Douyu's paying subscribers have also continued to churn, with MAUs (monthly active users) of 51.7 million in the fourth quarter of 2023, a decrease of 5.7 million compared to the same period last year, and an average of 3.7 million paying users in the fourth quarter, a decrease of 1.9 million year-on-year. In 2023, Douyu will usher in its first annual report in nearly three years, but its revenue will continue to decline.
03. Only by keeping the bottom line can we go further
"The world is bustling, all for profit, and the world is bustling, all for profit. "It is human nature to pursue profits.
In the Internet era, "Internet celebrity = making money" seems to have become a consensus, some people are overly sought after Internet celebrities, and do not hesitate to spend a lot of money to reward, and some people are quite Internet celebrities because of this, and even many people are deceived because of this.
The arrest of "A Small Tuantuan" also made people reflect on the excessive pursuit and worship of Internet celebrities in society. Influencers have a large number of followers and followers on social media, and their actions and remarks often have an impact on fans, but there are always people who are confused by the immediate benefits, forget their original intentions, and eventually embark on the road of no return.
Therefore, whether it is an Internet celebrity or a fan, we must keep a clear head, do not be confused by temporary interests, and stick to the bottom line of law and morality, only in this way can we go further and more stable.
The standardized construction of the online live broadcast industry requires the self-discipline of the anchors themselves, and also the effective management of the platform. On May 8 last year, in response to serious ecological problems such as pornography and vulgarity on the Douyu platform, the Internet Information Department sent a working group to the Douyu platform to carry out a one-month centralized rectification and supervision.
It is hoped that the incident of Xiaotuan Tuan Tuan can become a wake-up call, so that all practitioners can remember that the Internet is not a place outside the law, and the bottom line of the law cannot be touched.
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