If you want to buy a sedan, you will definitely not think of Great Wall Motors, because its sedan has long been discontinued. And if you want to buy a pickup truck, the first thing that comes to mind must be Great Wall Motors, in recent years, he has focused on the pickup truck market and has become the boss of the pickup industry, and his status is unshakable. According to the data released by Great Wall Motors, from January to March this year, the global sales of Great Wall pickup trucks totaled 43,495 units, with a domestic terminal market share of nearly 50%. Among them, the cumulative sales of overseas vehicles from January to March were 10,414, a year-on-year increase of 19.17%. The Great Wall Cannon sold 12,103 units worldwide in March, with a cumulative sales volume of more than 10,000 units in 42 months, and won the first place in pickup truck sales.
Recently, a demonic Great Wall Cannon BGM has become popular on the whole network, opening up the second pulse of Great Wall Motors and making Great Wall Motors an instant hit. "Great Wall Cannon" is the name of the new pickup series launched by Great Wall Motors, this series of positioning is a high-end model, after the listing, the manufacturer is also in the product publicity and marketing, is a great effort, but little effect. In this era of information explosion, a simple word can often trigger huge social effects. Many netizens said that the Great Wall may have spent tens of millions of advertising dollars but did not achieve such a popular effect.
Here's what happened, an Internet girl blogger named "Dalilun loves spinach" in Jiyuan, Henan Province, was wandering on the street one day when he was attracted by a Great Wall cannon pickup truck parked on the side of the road. It is the blogger's favorite model, so he asked "what kind of car is this", the owner told that it was the "Great Wall Cannon", the blogger said with envy and yearning on his face, "It's so beautiful, how much does it cost?", the owner told more than 300,000, the female blogger said "It's so cheap", and turned her head to the camera and whispered "I can't drive it in this life", in fact, my heart is full of love for this car.
One night, Dalilun accidentally found a "Great Wall Cannon" pickup truck parked in the parking lot in front of his home. When she saw it, she was very excited, and hurriedly parked the electric car, saying that she wanted to appreciate the car of her dreams. Then Da Lilun made a playful action: clenched his hands into fists, slightly bent his forearms, and forcefully slammed backwards, while his body leaned forward, and demonically shouted "Great Wall --- cannon". It's nothing if ordinary people shout like this, coincidentally Dali Lun is a cute and small girl, but her voice is strong and powerful, especially the word "cannon", which seems to make people feel an explosive power. The sonorous and powerful voice and cute appearance form a strong contrast, and at the same time, it also happens to correspond to this domineering and tough pickup truck, and the result is that Dali Lun is an instant hit.
Subsequently, these videos were also edited into demonic brainwashing BGM, and many people began to imitate them, making the words "Great Wall ~ Cannon" a buzzword. Subsequently, the share price of Great Wall Motors continued to rise sharply, and the market value of the four transactions rose by more than 17 billion yuan. And Great Wall Motors also used its own way to catch this sudden traffic, first provided the current car to Dali Lun test drive, and then said to the girl, your 300,000 dream car (mountain and sea cannon) has been prepared, see which cannon, which color will be arranged immediately.
Great Wall Motors officially released the related video "This Splashing Wealth Has Finally Arrived to Us", the video uses the promotional video of "Great Wall Cannon" with the exaggerated voice transition of "Dali Lun loves to eat spinach" to promote the "Great Wall Cannon" model. Wei Jianjun, who has always lived in a simple house and is not interested in live broadcasts, actually started his personal live broadcast debut on April 15. In the live broadcast, Wei Jianjun personally drove on the streets and alleys of Baoding to challenge the Great Wall intelligent driving system with zero mistakes. Under the spread of "the Great Wall, artillery!", the hardcore end of the national teams such as the North Sea Fleet, CCTV Military, and China Cultural Tourism successfully pushed this wave of traffic to a climax. This move once again triggered a new round of follow-up, "Rolls-Royce ~ S!", "Mercedes-Benz ~ E!", "Farah ~ Leigh! smoothly changed from a brand name to a very network meme, spread throughout the Internet
As a pickup truck model of Great Wall Motors, the market performance of the Great Wall Cannon is okay, because there are few types of pickup trucks themselves, so there is no choice. The appearance of this model is quite stylish and domineering, but the price is slightly more expensive. In recent years, with the continuous expansion of the domestic pickup truck market and the growing demand of consumers for pickup truck models, Great Wall Motors has also caught up with a good time, focusing on the pickup truck market, and has occupied a place in the market with its own good quality. Great Wall Motors was able to successfully catch this wave of traffic and transform it into actual economic benefits and brand influence, which is enough to prove that they still have a certain strength and wisdom in the automotive industry. However, pickup trucks are a type of truck, and they do not enjoy the free policy on holidays and holidays, and they may need to be scrapped for 15 years, so they may not be suitable as a family car.