The short drama track, which is booming, finally ushered in the first financing news this year. Henan Yongbei Technology Network Co., Ltd. (hereinafter referred to as "Yongbei Technology"), the parent company of Qukan APP, announced that it had received an angel round of financing of 30 million yuan, and the specific investor was not disclosed.
Image source: Screenshot of the official website of Jie Technology to know that since 2020, the head effect of the short drama track has been very obvious, and most of the content and income are concentrated in several major copyright parties such as palm reading, Chinese online, and reading text, as well as platforms such as Douyin and Kuaishou. Yongbei Technology, which was established in November 2023, successfully obtained investment in less than half a year and was favored by capital. The company was established on November 8, 2023, and in February 2024, it got the "Radio and Television Program Production and Business License", and began to set foot in the field of short dramas, and set up a professional production team to handle the content of short dramas throughout the whole process from script planning, shooting and production to post-publicity. created works such as "Back to 2002 to Be the Richest Man" and "Divine Doctor and Poison Concubine", covering comedy, suspense, love and other themes.
Image source: Screenshot of the official website of Yongbei TechnologyFun look APP, as a star product of Yongbei Technology, was actually just launched on April 1 this year, with the slogan of "Drama experts around you", not only providing many short drama resources to meet the diverse viewing needs of users. It also provides a stage for creators to showcase their talents, and helps them create more high-quality short drama works by providing professional creative tools and technical support. At present, the drama camp reporter found that the APP ranks 61st in the list of free apps on Apple mobile phones.
In other words, the Qukan APP has only been online for less than a month, and it has been favored by capital. According to official information, since the launch of the Qukan APP, the scale of users has continued to expand and the activity has continued to increase, and the APP's advertising revenue, membership subscription revenue, short drama sales revenue, and copyright sales revenue have all shown a steady growth trend. The drama camp reporter downloaded the APP to experience it, and found that the APP is still in its infancy, although the bottom menu bar has "theater", "highlights", and "mine", but you can't click in, which means that the app only has a home page to use. And the source of the film is also very small, short dramas are not like the Douyin platform, you can watch 10 episodes for free first, and those who are interested in watching the APP can only try to watch 5 episodes, and the remaining 50-100 episodes need to be paid to watch.
Image source: Screenshot of Qukan APP And whether it is 100 episodes of "Jianbao Shentong" or 63 episodes of "Iron Pot Love Stewed Sugar Gourd", the viewing fee is 35 yuan, which seems to be unreasonable. At present, the APP does not have a film library function, and the audience watching is a bit like "opening a blind box", and the reporter's experience is relatively poor.
So in the end, it is interesting to see how many membership subscriptions and copyright sales revenue it has, which makes the drama camp reporter full of curiosity. However, official information said that the success of 30 million financing this time is not only due to the excellent performance of the Qukan short drama APP, but more importantly, the continuous innovation ability of Yongbei Technology in the short drama industry. In the context of the gradual tightening of the country's regulatory policies on micro-short dramas, the ability to create content and innovate is of course crucial. Yongbei Technology claims to ensure that every user can find their favorite short drama works in the APP by optimizing the content recommendation algorithm. At the same time, it actively cooperates with major film and television companies, directors, screenwriters, etc., introduces more high-quality original short drama content, brings users a more colorful viewing experience, and builds its own content ecology. As the first company in the short drama industry to receive financing in 2024, it must attract the attention of the industry under the premise of a hot track. Whether it is content production or technology research and development, the drama camp also looks forward to bringing new vitality to the industry and a more attractive experience for short drama lovers.