Recently, Dongfeng Fengxing, which has not made any moves in China's auto market for a long time, has finally ushered in a new era of its own.
With the global pre-sale of Xinghai V9 and the global debut of Xinghai S7, under the premise of Dongfeng Group as the support of technology and channels, Dongfeng Fengxing officially implemented its "PS-CC Future" plan released in 2022, and will move its new energy steps to the world.
In fact, with the gradual implementation of Dongfeng Group's independent new energy plan, as the group's unique new energy sector, Dongfeng Fengxing also plans to achieve 100% electrification within three years, stop producing fuel vehicles within five years, and become a mainstream new energy brand favored by Chinese young people in 2025.
However, all this must start from the feet, and the success or failure of the Xinghai series determines the future of the Dongfeng Fengxing brand.
Technological breakthrough Walking on two legs
Volume technology is the key to Dongfeng Group's foothold in the second half of new energy, and it is also an important part of the independent assessment of new energy by the State-owned Assets Supervision and Administration Commission.
Insiders of Dongfeng Motor Research Institute once introduced to "Car Classics" that the technical achievements of the research institute will be applied to the group's independent brands, including Dongfeng Fengxing, "We provide basic support and jointly carry out adaptive tuning with the Fengxing brand." ”
The Mach electric hybrid PHREV equipped with "pure electric + hybrid + extended" is an important practical achievement.
It is understood that the Mach electric hybrid PHREV adopts the industry's first fusion configuration, multi-gear series and parallel plus power shunt, with 7 energy management modes, 26 subdivision working modes, system efficiency of 93%, and high-efficiency area utilization rate of 95%, providing users with an efficient and smooth driving experience.
The Mach PHREV has the industry's highest thermal efficiency of 45.18% for hybrid engines, with a combined maximum power of 265kW and a maximum torque of 615Nm. The Xinghai V9 has been adjusted accordingly, with a comprehensive maximum power of 228kW and a maximum torque of 540N·m.
The Mach hybrid PHREV also has an industry-leading AI predictive energy management system, which will automatically match the optimal driving mode for the user according to real-time road conditions and the user's driving habits.
With the blessing of this intelligent hybrid system, Xinghai V9 can achieve a maximum comprehensive range of 1300km (CLTC standard, the same below) and a pure electric range of 200km, which is in a leading position among MPV products in the same class.
Lin Changbo, general manager of Dongfeng Liuzhou Automobile Co., Ltd., told the "Car Classic" that Dongfeng Fengxing technology research and development adheres to the "two-legged walk", in addition to the electronic architecture and power technology (such as Mach electric hybrid PHREV) coordinated with Dongfeng Group, the company also has a set of 1,000 people R & D team, do some personalized technologies such as chassis, intelligent cockpit, intelligent driving system, etc.
Lin Changbo, general manager of Dongfeng Liuzhou Automobile Co., Ltd
For example, in terms of chassis, the EMB+SBW electronic wire control system jointly developed by Dongfeng Fengxing and "coordinate system intelligence" and equipped for the first time in the world is an ideal solution for the current wire-controlled chassis technology;
In addition, Wind Planet Sea also brings intelligent optical technology, Fx-Driver pilot intelligent driving system and other functions, and a number of "first" and "first" technologies have reached the ceiling of the industry, so that Wind Planet Sea's products can bring users a more comfortable, smarter and safer driving experience.
These are only the technical inputs and achievements of the Xinghai series, and Dongfeng Liuzhou, as the parent company of Dongfeng Fengxing, has a bigger move to play, then it is the "Longxing Project", which not only contains Dongfeng Fengxing, but also the Chenglong brand of commercial vehicles.
According to Lin Changbo, just product development, 13.7 billion yuan will be invested in the next five years, including building core product groups, core technology groups, core resource groups, and ecological groups. Among them, in the technology group, only the popular brand will achieve breakthroughs in new energy technology, intelligent network technology and basic technology (see the figure below), laying a good foundation for the transformation of the company and the brand.
Product Outlook Ask for profits from the world
With the support of technology, products naturally continue to emerge.
It can be said that Xinghai V9 is the first model of the popular brand to practice the "Dragon Project", it not only has the relevant technological breakthroughs mentioned above, but also based on the unique heritage of Chinese romance and Chinese traditional design language, to create a Chinese knot, Qingyun ladder Chinese aesthetics double front face design; the car has a 12-way adjustable luxury aviation seat, and the only three-row sinking design in the same class, while the space is flexible, the trunk volume of the car can reach up to 2792L, instantly transformed into a 1.8m large bed room.
In addition, at the intelligent level, Xinghai V9 achieves high-quality companionship with high-end intelligent driving assistance system and intelligent entertainment interactive experience system, and the high-speed NOA function is like a gold medal navigator, realizing intelligent driving in high-speed sections, automatic lane changes and on-ramp entry and exit, and driving is more relaxed.
It can be said that Xinghai V9 has created a sense of value of 300,000-level mainstream luxury MPV with its leading product strength, and brought the most affordable luxury intelligent electric first-class cabin for consumers. The pre-sale price of the car is only 199,900 yuan, and even the popular brand also provides a limited edition of 1,000 units, and the pre-sale price is only 179,900 yuan.
You must know that the competitors of this new car are models such as Denza D9 and ZEEKR 009, which shows that its quality-price ratio is high.
Of course, under the "Dragon Project", there is not only Xinghai V9, at the beginning of the second half of this year, the Fengxing brand will also launch another model of the Xinghai series - Xinghai S7, a pure electric car with a minimum wind resistance of 0.191Cd, and there will be an extended range version on the market early next year.
Not only that, the Fengxing brand plans to launch 13 new products by 2025, covering pure electric, hybrid, and extended range full-power models, to meet the diversified needs of users in an all-round way.
The greater "ambition" of the Fengxing brand lies in the fact that, based on the global channel resources of Dongfeng Group, the Fengxing brand will also open up the global market of the Xinghai series. Taking the global pre-sale of Xinghai V9 as an example, the scope covers more than 80 countries on 6 continents: Asia, Europe, Africa, North America, South America, and Oceania.
Yao Liwen, deputy general manager of Dongfeng Liuzhou Automobile Co., Ltd
Yao Liwen, deputy general manager of Dongfeng Liuzhou Automobile Co., Ltd., told "Car Classics" that overseas markets are currently an important source of profit for Chinese brands, and Fengxing is no exception.
At present, the popular brand has been sold in 6 continents, more than 100 countries, with 200 distributors and 8 KD factories. We have also set up a separate overseas team to be responsible for R&D, manufacturing, and marketing for overseas markets. In the future, Xinghai series products will flow into the global market through these overseas resources. ”
Therefore, Xinghai's strong entry into the game is not only another leap in the brand image of Dongfeng Fengxing, and the strength of various technologies in the first echelon of the industry, but also a weapon for the brand to obtain higher profits in the global market. Looking to the future, the Wind Planet Sea V9 will continue to accelerate its evolution, expand the "moat" of brand technology, and further defend the leading position of Chinese auto brands in the field of new energy.