Chinanews.com, Shanghai News, April 24 (Reporter Jiang Yu) The launching ceremony of the integrated marketing of the "Five-Year Shopping Festival, Bailian Beautiful Life Season" and the Bailian Characteristic Service Brand Conference were held on the 24th in the Commercial Center of the First Department Store on Nanjing East Road.
(The "Five-Year Shopping Festival, Bailian Beautiful Life Season" was officially launched)
Ma Xiaobin, member of the Party Committee and Deputy Director of the Municipal State-owned Assets Supervision and Administration Commission, Liang Dong, Deputy Mayor of Huangpu District, Wang Leiqing, Member of the Party Committee and Vice President of Shanghai Radio and Television Station, Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, Pu Shaohua, Deputy Secretary of the Party Committee and President of Bailian Group, and Sun Wei, Member of the Party Committee and Vice President of Bailian Group, jointly opened the event.
The "Five-Year Shopping Festival" is a characteristic IP of Shanghai's international consumption center city. During this year's "Five-Year Shopping Festival", Bailian Group will focus on the four directions of "business, tourism, culture and sports exhibition linkage, quarter-hour life circle, new product launch, and special services", and launch more than 150 themed consumption promotion activities in five major sectors: "Five-Year Brand Week, One River and One River Tour, Burning Sports Show, Community Energy Field, and Overseas Friendly Shopping".
(Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, released Bailian's characteristic service brand "Touch-Care")
In order to better serve the construction of Shanghai as an international consumption center, Bailian Group officially launched the special service brand "Touch-Care". Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, announced that Bailian will launch six key service measures: building a Bailian characteristic service matrix, building a quarter-hour community service network, establishing a "Bailian ingenuity" model worker service team, carrying out a service care plan for the silver-haired population, making a service hotline, and introducing special service support measures, taking service as the anchor to launch a new exploration of a better life.
Touch-care Service Friendly Helps "Aigao Shanghai"
During the 55 Shopping Festival, First Pharma will carry out more than 220 "Bailian Through Train: Health and Shanghai" activities, including community health testing, traditional Chinese medicine consultation, medical insurance policy interpretation, etc. Wu Liangcai Glasses and Maochang Glasses will promote the "Mirror Good Mirror Beauty" service project to all stores. Haomeijia will go deep into the community to carry out a number of "100 Gatherings" convenience markets, integrate the resources of Bailian's various formats, provide nearly 40 services, and take care of all aspects of home life.
(iBailian APP "A good heart life is all in Bailian")
iBailian launched activities such as "iBailian Please Watch Movies" to improve the complexity of community functions and the quality of life of community residents. On the "Bailian Life" channel, you can also purchase department stores, shopping mall restaurants and outlet group coupons in advance. At the same time, consumers can also enjoy a variety of services such as early bird price for air conditioner cleaning, service appointment for silver-haired people, and door-to-door recycling of major appliances through the iBailian platform.
In addition to traditional consumers, the number of foreign tourists entering the country has increased this year. In order to build an entry-friendly consumer city, Bailian actively integrates into the planning of business districts at all levels in the central urban area and five new cities, improves services such as wild card payment, foreign language services, and departure tax refunds, creates a convenient and efficient international consumption environment, and highlights the urban consumption highlights of "good to come, good to shop, and good to buy".
(Bailian's major shopping malls have launched consumption guides for overseas tourists)
New products and new stores launched at the same time to launch the "first Shanghai"
In this Five-Year Shopping Festival, Bailian has many "new" dynamics. The first launch of new products covers cosmetics, clothing, health and other categories: Bailian Co., Ltd. launched the first Caixiang Love Courtesy Festival, and launched Prada color-changing lipstick in Shanghai; the bálancing launched the national premiere and exclusively sold 2024 spring and summer ready-to-wear of brands such as BLR and Denzil Patrick; Wu Liangcai x DONNIEYE co-branded glasses will be launched in June; the new generation of Abbott Quanansu and Tomson Beijian Jianli polyaminic chondroitin collagen peptide tablets will also be launched in Shanghai and landed on First Medicine; The official Chinese version of the assembled model of "Snoopy and Friends" under "Peanut Comics" will also be pre-sold in limited quantities from April 22 to May 6 at Bailian Yike, marking the first launch of the series in the domestic convenience store format......
(Yike Chinese mainland limited release "Snoopy and Friends" dog house model)
In addition, Bailian's self-developed products are also "new". In May, Bailian Yike will jointly launch a variety of bakery products such as fresh milk toast, fresh milk cake rolls, milk soft cakes and other bakery products with Guangming's brand Cowshed, adding refrigerated fresh milk to the cake body to make it more "fresh" and full of aroma. There are also newly upgraded Yi Roasted Coffee Beans, 100% Arabica, and an exclusive golden blending ratio to create a rich dark and sweet molasses berry flavor, tailor-made convenience store specialty coffee that is more suitable for workers.
In terms of the first store, the first store of "animate bookstore + coffee" in Bailian ZX Creative Fun Field will be unveiled soon, and the first store of Bagel Tree New York Bagel Museum Nanjing Road business district will open in the first department store commercial center in the near future. The silver livable smart experience store of Haomeijia Xietu Store will also be newly opened, and the new products of Gujia Home Furnishing will be launched for the first time, bringing a new experience of smart home decoration life.
(First Pharmaceutical South Shaanxi Road store will be reopened soon (for the effect only))
There are also new trends for long-established brands. First Medicine's South Shaanxi Road store is about to reopen, creating the first pet-friendly pharmacy of First Medicine, so that "hairy children" can also enjoy professional health services. The second Maochang 1923 Jingjie store will be opened on Nanjing West Road, leading the new trend of Shanghai-style modern glasses consumption.
Sports empower consumption and make sports "high".
Focusing on the theme of this year's 55 Shopping Festival "Shang Hi Sports", Bailian relies on major events such as the Olympic Qualification Series, the F1 China Grand Prix, and the Shanghai Civic Games to integrate sports into business and promote the integrated development of the cultural and sports industry and new consumption.
On May 12, the 2024 China Coordinate Shanghai Urban Orienteering Outdoor Challenge will be launched. As the official partner of the event, Lianhua will set up a special booth in the orienteering carnival area (Shanghai Stadium) to provide healthy and organic products for the public to buy. The five stores of Bailian Co., Ltd.'s First Department Store Commercial Center, First Yaohan, Expo Yuan, Bailian ZX Creative Fun Field and Bailian Xuhui Commercial Plaza will be used as the coordinates of the orienteering competition to release the consumption potential of Bailian Sports.
(The 9th Glory of Kings National Contest Qualifier - Bailian Western Suburbs Shopping Center Station)
Bailian Co., Ltd. will also jointly hold the 9th National Competition with Honor of Kings, in the form of "offline main competition + online warm-up", to enhance the overall influence of the event, attract more young people to participate in the competition, enter the shopping mall, and feel the unique charm of offline business.
Art increases business to create a "second stage"
Bailian Co., Ltd. joined hands with "Image Shanghai Art Fair" to connect the exhibition and shopping malls to create a special art project "Bailian Image". The Shanghai Exhibition Center exhibited the theme exhibition of "Shanghai AB Side: The Double-Line Narrative of the City", showing the AB side of Bailian in different periods with photographic pictures. In the Commercial Center of the First Department Store, the image box co-created by architect Wang Qing and artist Tang Chao will open the door of "connection" in Liuhe Road in the form of the lens of an old camera, and build an "open source" path from art to life.
(Bailian x Image Shanghai Art Fair Special Art Project "Bailian Image")
Bailian Asset Holding joined hands with pioneer authors in the field of art to hold the first exhibition and build a "second stage" of art and culture. Bonemen & Co., Ltd. held the first exhibition of Baroque Pearls in China by the famous German contemporary artist Willy Heber and the women-themed exhibition "Light Beyond the Traces". 100 Space Hong Kong Road presents Zhu Na's solo exhibition "The Year of Imagination", which debuts the Big Red Riding Hood series of picture books, and Nigerian artist Babajid Olatonggi's first exhibition in China, "Return: Drawing Different Biographies of Artists".
(Willy Heber's "Baroque Pearl" China First Exhibition)
Starting from May, Bailian Co., Ltd. will launch the "Hello, Variety and Sustainable Renewal Exhibition" in stores such as Bailian Western Suburbs, Huaihai 755, Bailian Quyang Shopping Center, etc., and join hands with well-known designer Cao Xue and a number of head artists to bring new value to old things through artistic transformation, integrate commercial culture and green consumption, and advocate the concept of sustainability.
Powerful and value-for-money discounts, "buy, buy, buy" together
The 55 Shopping Festival coincides with the 33rd anniversary of Lianhua, so Lianhua continues to increase its weight on the basis of the 100-day money-saving action, and launches preferential and good-priced products, including rice, flour, grain and oil, leisure snacks, cleaning and personal care, imported and Internet celebrity products, etc.: 30 fresh eggs are 15.9 yuan/box, the whole box of Elephant brand Thai elephant soda is 48 yuan, 3 packs of 130 cigarette Nipiao paper towels are only 7.9 yuan/mention, and there are good prices for white elephant coriander noodles, Lay's combination packs, Duoli sunflower oil, Yili cold drinks, etc., all of which are good prices, and use inexpensive good goods to benefit consumers.
(Lianhua opens the first wave of its 33rd anniversary celebration)
From April 26th to May 20th, the i Bailian platform will open the eighth anniversary celebration of "Wonderful Without Limits, Beautiful Heart Discovery", with hot-selling hot products starting from 5.19 yuan, and launching "i Bailian and his friends" daily brand day activities, as well as "Collect cards to win 5% off coupons", "Red Envelopes Rain Large Coupons" and other "pet fans" benefits. On May 19th, "Super Koi" users will have the opportunity to get a super gift package containing a PLUS membership annual card, a 500 yuan Bailian card, public welfare gifts, and multiple brand gifts.
During the 55 Shopping Festival, consumers can also check in the major stores of Bailian Group through real-time positioning, participate in the activity of "Checking in Bailian Landmarks, Light Up a Better Life", and have the opportunity to draw 800 yuan red envelope prizes, store experience gifts and other public welfare gifts.
Bailian Automobile's new car sales, after-sales and second-hand car formats have gathered efforts to bring value-added discounts. From now on to April 30, SAIC Volkswagen Bailian Hudong will carry out the "0 pressure car purchase, worry-free triple link" activity, with 0 down payment, 0 monthly payment, up to 5 years 0 interest rate to buy a car, up to 3 years 20% off hedging repurchase, and up to 12,000 yuan replacement subsidy. Xietong Bailian Buick helped the new policy of "trade-in", and as of the end of April, the replacement subsidy for a variety of models could reach up to 20,000 yuan.
In the next step, Bailian Group will actively integrate corporate resources, benefit consumers with practical actions, give full play to the integration characteristics of diversified consumption scenarios and online and offline integration, adhere to the service as a bridge, and continue to meet consumers' all-round needs for a better life. (ENDS)
Editor: Jiang Yu