Hello, 25 new biography of the treasures of the postgraduate entrance examination~ At this stage, I believe that many friends are crazy about endorsement, in the face of such detailed knowledge points in "High Score Notes", how to recite it efficiently and with high quality?
There are two sections of tweets: the first part is the knowledge points of three stars and above, which is very important and requires everyone to memorize. It should be noted that the classification of each question type in this part is only for the convenience of everyone's review and use, and it does not mean that a certain knowledge point will only test a certain question type, and the exam questions have great flexibility and should be used lively; Our advice is to memorize not to divide the star rating, and to memorize all the knowledge points.
Finally, I will teach you two ways to use it: one is to regularly tweet with this series, cover the keywords, and check your recitation by looking at the title. Second, in the last 2 months of review, you can write down each knowledge point silently for self-testing and output training. When writing silently, you only need to write out the general keywords.
The applicable schools of this week's "News Editing" are: Master of Zheng University, Master of Zheng University, Master of Henan University of Finance and Economics.
Note: There is a PDF version at the end of the article, and this booklet is different from the version presented by 25 "Complete Set of Materials~
01 Samsung and above knowledge points and keywords
1. Introduction to News Editing
Explanation of terms:
- News Editor
- Keywords: editorial processing, full-time, series of work, news interaction, organization and guidance
Short Answer Questions:
- How has news editing evolved with the changing shape of the media?
- Principles: two "commons", morphological change (not death but evolution), value-added
- Briefly describe the workflow of a newspaper newsroom
- Keywords: The editor-in-chief establishes the editorial policy, the person in charge makes the plan, implements the person, accepts the information and makes corrections
- Observe the latest changes in the process of media convergence of traditional media in mainland China, and analyze the work performance of news editors in this change.
- Keywords: lead planning, collection, editing, review, release tracking, data analysis, and final goal
- Briefly describe the work of a news editor
- Keywords: product design, report planning and organization, work correction checks, information integration and display
- Characteristics/role of news editing
- Keywords: Chief Design and Commander, Integrator and Gatekeeper, Re-understanding and Re-creation, Host and Guide
- Briefly describe the knowledge structure of a news editor
- Keywords: basic knowledge, extensive literary knowledge, encyclopedic knowledge, professional knowledge, reporting field
- What should be the knowledge structure and competency structure of news editors?
- Keywords: information, identification, integration, creation, organizational communication, writing, new technologies
2. News media positioning and news product design
Explanation of terms:
- Audience targeting
- Keywords: market occupancy, niche, "narrowcast", demand-oriented, product decision-making
- Functional positioning
- Keywords: audience needs, communication purposes, subjective desires, demand characteristics, product design
- Editorial Guidelines
- Key words: work guidelines, objects, content, standards, style characteristics, basic program, and communication objects
Short Answer Essay:
- What are the main factors influencing media targeting?
- Keywords: direct factors, indirect factors, internal factors, basis
- Briefly describe the editorial policy of the news media
- Key words: client, level of thought, breadth and depth, approachable, different
- Briefly describe the main content or focus of each type of news product design
- Keywords: omnimedia strategy, holistic design, collaborative production, complementarity, news dissemination activities
- The basic principles of news product design and the issues that should be paid attention to
- Key words: public welfare, brand development, news gathering and editing mechanism, innovation, stable relationship
3. Planning and organization of news reports
Explanation of terms:
- News report planning
- Key words: to achieve the best communication effect, subjective and objective combination, non-predictable, non-cyclical, independent
Short Answer Essay:
- Briefly describe the main types of news story planning
- Keywords: object of reporting, runtime, mode of operation
- In news story planning, what is the basis for the decision to choose a topic?
- Keywords: communication subject, objective facts, audience suitability
- Personalization of news report topic selection decision/How to achieve personalized topic selection?
- Key words: differences in communication subjects, reporting angles, differences, audience differences, professional newspapers
- What should be included in a news story plan?
- Keywords: scope and focus, scale, process and use of media forms, publication plan
Fourth, the analysis and selection of press releases
Short Answer Essay:
- What is the significance and purpose of analyzing and selecting manuscripts?
- Keywords: Implement editorial guidelines, meet editorial policy requirements, meet audience needs, meet capacity requirements, capacity
- What is the process and method of analyzing and selecting press releases?
- Keywords: newsworthiness, increasing number of elements, social effect, media suitability, differentiation principle
- How do you analyze the newsworthiness of a manuscript?
- Keywords: time, novelty, importance, proximity, significance
- How do you analyze the social impact of a press release?
- Key words: combination of timing and social background, dialectical view, fair position, reasonable and legal, harmful nature
- How to choose a manuscript according to the characteristics of the media?
- Keywords: audience and function positioning, differentiation principle, media nature and capacity, media suitability
- What are press releases used for?
- Keywords: available draft, standby, internal reference, clues, and processing by relevant departments
- Why should errors in the media be corrected, and what are the main ways to correct them?
- Keywords: impact, elimination, credibility, correspondence, public review
5. Revision of press releases
Explanation of terms:
- Newspaper Trial
- Keywords: Judgment, social influence, public opinion power, avoidance
Short Answer Essay:
- How can I correct the position and opinion issues that appear in the press release?
- Keywords: sensitivity, logical relationship, material selection and angle, law, leakage
- How to modify a press release
- Key words: add words, long and empty, deepen the theme, merge, rewrite
6. Production of news headlines
Explanation of terms:
- News headlines
- Keywords: briefest, active, concise, attractable, attention
Short Answer Essay:
- What is a news headline and what are the functions of a news headline?
- Keywords: Divide and organize/reveal/evaluate news content, attract readers, beautify the layout
- What are the types of news headlines?
- Keywords: real topics are indispensable, online news, and virtual bodies must be attached to real topics, discussions, and accentuation
- What are the main types of news headlines?
- Key words: single structure, no sub-topic, compound structure, eliciting topic, complement and explain
7. Press photos and infographics
Short Answer Essay:
- What are the communication benefits of infographics?
- Key words: high efficiency, reproducibility, conciseness, legibility, breakthrough time and space, richness
- What are the criteria for newspaper editors to choose news photos?
- Keywords: Truth, Value, Vision, Scenery, Positive, Conformity, Cooperation
- What is the concept of an infographic?
- Keywords: visualizing results, sorting out processes, revealing rules, personalized service, and fun
- What makes up an infographic?
- Keywords: concrete, abstract, receiving information, focus of news, information uncertainty
- Design requirements and production principles for infographics
- Keywords: accuracy, legibility, message, theme, color, composition, style
8. Configuration of press releases
Short Answer Essay:
- The influence of manuscript configuration on news information
- Key words: comprehensively reflect the object of the report, strengthen the communication effect, diversify, express the style characteristics, and integrate the manuscript
- What is a manuscript portfolio and what are the main methods?
- Keywords: combination of the same topic, combination of columns, short and precise, centralized arrangement, collection
- What is manuscript development and what are the main methods?
- Keywords: commentary, commentary, information, news
9. Layout design
Explanation of terms:
- layout
- Key words: arrangement, overall product, image carrier, attracting readers, three functions
- Fake headlines
- Keywords: small headlines, non-headlines with no substantive content, light font, small font size
- Layout language
- Keywords: means of expression, basic materials, layout structure, appeal to visuals, individual style
Short Answer Essay:
- What is a media layout and what is the function of a layout?
- Keywords: Guide, User Reading, Orientation, Layout Space, Logo, Features and Personality
- What are the main types of newspaper layouts and website layouts, and what are their characteristics?
- Keywords: synthesis, focus, concentration, rule symmetry, grid type, free type
02 one-star and two-star knowledge points
- The advent of newspapers and the establishment of news editors
- Classification of types of news editorial work
- The multiple roles of the news editor
- The relationship between audience targeting and feature targeting
- The main features of newspapers as a print medium
- Press/Media Product Design
- The Operational Process of News Product Design (Three Phases)
- Characteristics of news report planning
- There are three phases of news story planning
- Principles of news story planning
- What is the significance of planning and organizing the report?
- Uncover news cues and establish reporting effectiveness goals
- Interactive news
- Implementation of news reports and information feedback
- What are the focus of news selection?
- What should the news media do if they find themselves reporting incorrectly?
- What should be paid attention to when choosing a manuscript
- The difference between a press release and a general article
- The basic requirements for news articles to report news facts
- The main method of verifying and correcting news facts
- In the whole process of revision, attention should be paid to the following aspects
- How to make a news headline
- The rise of news photos and infographics
- Overview of the development and role of news photos
- How to edit news photos
- Features of infographics
- Preparation for the design and production of infographics
- Design requirements and production principles for infographics
- Interactive infographics
- The basic principles of layout design
- A few important layout terms
- Layout space
- Choreography means
- Layout structure
03 How to get the full version
(PDF version silhouette)
Choose one of the following options:
1.VX
Pay attention to the princess "Senior Luo Postgraduate Examination Group", light up the "Like + watching" logo at the end of this article, forward this article to the peng circle of friends without grouping for 2h, and receive it by private message Luo VX (17538705231) with a screenshot.
2. Sina VB
Follow the VB account @ Luo Senior Postgraduate Entrance Examination and post Weibo: The text "I want 25 Luo Senior "News Editing" reference book booklet! Sort out the big and small test points in the book in detail, there are titles and keywords, it is simply an artifact to detect the effect of recitation!" + Any postgraduate entrance examination photo + topic (#院校新传考研#, such as #Zheng Da Xinchuan Postgraduate Entrance Examination #) + "New Biography Postgraduate Entrance Examination" super talk, and @Luo Senior Postgraduate Entrance Examination, with a screenshot private message Luo Senior VX (17538705231) to receive.
3. Xiaohong book
Follow the Xiaohongshu account @ Luo Senior Graduate School Entrance Examination and post Xiaohongshu: The text "I want 25 Luo Senior "News Editing" reference book booklet! Sort out the big and small test points in the book in detail, there are titles and keywords, it is simply an artifact to detect the effect of recitation!" + Any postgraduate entrance examination photo + topic (#院校新传考研, such as # Zheng Da Xin Biography Postgraduate Entrance Examination), and @ Luo Senior Postgraduate Entrance Examination, with a screenshot private message Luo Senior VX (17538705231) to receive.