From April 21 to 22, the 2024 APEC Business Leaders Summit High-level Forum and Global Promotion Conference and the APEC China Business Council Hong Kong Forum were held in Hong Kong, China. As a "platinum partner" and "exclusive Chinese liquor partner" of the promotion conference and a "strategic partner" of the Hong Kong Forum, Wuliangye participated in the promotion meeting, continuously adding harmony and fragrance to the dialogue and cooperation in the Asia-Pacific region and contributing to the strength of Chinese liquor.
Wuliangye has been fragrant for six years, and continues to tell the values of Chinese liquor and beauty
This is the sixth consecutive year that Wuliangye has participated in a series of activities under the APEC framework. The Asia-Pacific Economic Cooperation (APEC) is an important economic cooperation forum and the highest-level intergovernmental economic cooperation mechanism in the Asia-Pacific region, known as the "weather vane" of the Asia-Pacific economy, and its members currently include 21 economies in the Pacific Rim. APEC holds the APEC Business Leaders Summit, the highest summit of the business community, every year. The APEC China Business Council is a cooperation mechanism initiated by the Chinese business community under the management of the China Council for the Promotion of International Trade and the China Chamber of International Commerce, and is the only official body that organizes the delegation of Chinese entrepreneurs to participate in the APEC Business Leaders Summit.
This year's APEC China Business Council Hong Kong Forum aims to build a platform for the Chinese business community to further deepen exchanges and dialogues with the business communities of APEC economies and jointly discuss Asia-Pacific economic cooperation and development, so as to help Chinese enterprises actively speak out and contribute wisdom and strength to the common prosperity of the Asia-Pacific region.
At the Hong Kong Forum held on April 22, Jiang Wenge, Vice Chairman and General Manager of Wuliangye Co., Ltd., shared Wuliangye's practical measures and innovative achievements around the theme of "Building a Sustainable Global Supply Chain with the Concept of 'Harmony and Beauty'". Jiang Wenge believes that to build a sustainable global supply chain, it is necessary to work hard in green development, product quality, digital intelligence driven, opening up to the outside world, and sharing results, give full play to the professional advantages and resource endowment advantages of different subjects, and establish a close partnership to form a more innovative, higher value-added, safer and more reliable supply chain network by jointly making the cake bigger and sharing the cake. Wuliangye actively plays the role of "chain master" to promote the common development of the whole industrial chain such as grain, packaging materials, and logistics, and drives the upstream and downstream industries to achieve an output value of more than 300 billion yuan, stable employment for 300,000 people, and more than 60,000 rural households. In 2023, it was awarded the "People's Corporate Social Responsibility Award and Rural Revitalization Award" by People's Daily Online.
"Harmony and beauty" is Wuliangye's cultural proposition, value orientation and spiritual identity. In Jiang Wenge's view, "whether it is the green, high-quality, digital intelligence, openness and sharing of the supply chain, their common value orientation is 'harmony and beauty'." Jiang Wenge said that in the future, Wuliangye will continue to give full play to the role of the APEC platform, move forward side by side with the Asia-Pacific business community, and jointly build a safe, stable, smooth and efficient, open, inclusive, mutually beneficial and win-win supply chain system, so as to make greater contributions to economic growth and people's well-being.
At the 2024 APEC Business Leaders Summit High-level Forum and Global Promotion Conference, the 2024 APEC & Wuliangye Co-branded Commemorative Gift Box was officially released, placing a good vision on Wuliangye and APEC to deepen cooperation and inclusive development. With the theme of "Like-minded people do not take mountains and seas as far", the gift box spans the distance between Peru and China, and skillfully integrates the most representative elements of China and Peru, such as the APEC summit, giant pandas and vicuñas, peonies and magic flowers, Sanxingdui and Machu Picchu, and uses memorable exclusive visual symbols to show the vitality of cultural exchanges and mutual learning and common development, highlighting the pursuit of harmonious cultural values of "harmony and symbiosis, beauty and beauty".
For a long time, Wuliangye has been sharing a cultural feast with the world, promoting the excellent traditional Chinese culture represented by liquor to the world, and using liquor as a medium to help different regional cultures blend and learn from each other, and coexist with beauty.
"China's Wuliangye" is also "the world's Wuliangye"
Baijiu culture is an important part of traditional Chinese culture, and Wuliangye is a typical representative of China's strong flavor liquor, which has been inherited for more than 1,000 years. Wuliangye Yuanming Ancient Cellar Pond Group is the only one in the Chinese liquor industry that has the earliest, largest scale and the most complete preservation of ancient cellar pond group. For more than 700 years, the craftsmen of Wuliangye have used the ancient brewing techniques of Wuliangye liquor, which is an intangible cultural heritage, to brew and use it uninterruptedly, and through more than 100 processes of "selecting the best of the best, selecting flowers from flowers", they have been carefully selected layer by layer to brew the Wuliangye of "the unity of nature and man".
Chinese liquor, represented by "Wuliangye", naturally has the advantage of "going to sea". Jiang Wenge, vice chairman and general manager of Wuliangye Co., Ltd., introduced the internationalization path of Wuliangye to the guests, he said: "As one of the earliest Chinese liquor companies to go global, Wuliangye has successively set up international marketing centers in the Asia-Pacific, Europe and the Americas by taking advantage of the "Belt and Road" and "domestic and international dual circulation", and has set up Wuliangye restaurants in Tokyo, Japan, Seoul, South Korea and Hong Kong. An international platform to promote the integration and mutual learning of Chinese and foreign civilizations.
It is understood that in the 90s of the last century, Wuliangye began to enter the Hong Kong market, and the products currently on sale include classic Wuliangye, seven generations of Wuliangye, Wuliangol, etc. It also covers a wide range of local supermarkets, restaurants, liquor stores, department stores, chain stores, star-rated hotels, Chinese-funded group buying and duty-free markets. This year's APEC dinner cocktail "Wugu Ronnie" was also co-created by Wuliangye and Jinbali Group, Italy's largest spirits group, creating a new paradigm of integration between the East and the West in the internationalization of Chinese liquor and the sinicization of cocktail culture.
From "China's Wuliangye" to "Wuliangye of the world", Wuliangye tells the story of Chinese liquor on the one hand, enhances the international discourse power of Chinese liquor brands, and on the other hand, actively promotes the multi-party inclusive development across borders, industries and regions, and contributes to the establishment of a harmonious and inclusive open world economy. (Reporter Gong Youguo)