In the era of more volume, JAC Motors has renewed its brand under the guidance of a new strategy, and its sales have begun to show its edge.
In 2023, JAC will play an important role in the production and sales volume and export volume of passenger cars and commercial vehicles. The cumulative sales volume of JAC reached about 600,000 units, including nearly 400,000 passenger car sales and nearly 200,000 exports, becoming the sales champion in many overseas markets. In the first quarter of this year, the company continued to make great efforts in both the traditional commercial vehicle and passenger vehicle fields, especially in terms of export sales, maintaining the momentum of last year's big sales, with a total of 57,600 units exported in the first quarter, a year-on-year increase of 24%. Such results are enough to prove the strength and market recognition of JAC, and in the era of more involution, JAC has broken out of the encirclement and is beginning to show its edge.
A set of papers in the intelligent examination room, and thousands of students are level
In recent years, intelligence has become a buzzword in the automotive industry. However, the intelligent examination room has a set of papers, and the level of students is thousands. How did JAC respond to this intelligent test? It is useless to boast about itself, and the scores given by product sales, partners, and domestic and foreign markets are the fairest and most just.
JAC closely follows the trend of new energy transformation and actively embraces intelligence. In order to form a consensus from top to bottom, all employees work together. In April last year, the "JAC Intelligent White Paper" was released, announcing in a high-profile manner that it is "committed to becoming a global leader in intelligent vehicles" and other industry-leading concepts, which attracted many skepticians and even ridiculers for a while!
At present, JAC has completed the intelligent technology platform matrix for passenger cars composed of MIS intelligent architecture, DI platform and MUSE co-creation intelligent electric architecture. In terms of intelligent manufacturing system, JAC has built a J-MES intelligent manufacturing system architecture, which can fully meet consumers' needs for high-quality ultra-luxury intelligent vehicles.
It is better to step on each other and accuse each other, so as to bury your head in improving product power
In recent years, the industry involution has intensified, and it is not uncommon for independent brand manufacturers to trample on each other's accusations, but JAC Motors is very alternative in this regard, and the industry is rarely seen and heard, but new products are blowing out.
JAC Motors adheres to the dual-line strategy in the field of passenger cars and commercial vehicles, and since the beginning of last year, it has brought users a variety of intelligent hard-core products, and the high technology content has become a prominent label for these new products. Among them, the new passenger product line spans the sedan, SUV and MPV markets, covering a variety of power combinations of pure electric, hybrid and fuel. It has successively launched yttrium-3, JAC QX PHEV, RUIFENG RF8 and other blockbuster products, all of which have new characteristics of long battery life, high intelligence and fashion, which have refreshed the brand image.
In particular, it is worth mentioning that the "new Guochao intelligent electric hybrid MPV" Ruifeng RF8 was launched, as China's first mass-produced 3DHT intelligent electric hybrid MPV, and it is also an intelligent cockpit MPV equipped with Huawei's Hongmeng system, which will be full of "Chinese content". In the field of commercial vehicles, the world's first hybrid light truck, the JAC 1-card hybrid No. 1 Junling cornucopia, has been launched, and the JAC-1 Shuailing EV5 pre-sale and super charging have made their world debut. These commercial vehicles have the characteristics of pure electric long battery life and affordable price, bringing users a high-value car experience of "electricity is better than oil".
Only by giving up vested interests can the door to a new realm be opened
The involution of the automotive industry has triggered profound changes in the industry. The surface competition of involution is product and price, and the essence of competition is technology research and development, system ecology, and even development concept. After 60 years of ups and downs, JAC has always been a leader in the industry in chassis and commercial vehicles. In the face of the new wave of industry change in the past century, JAC Motors did not rest on its laurels, but forged ahead. Compared with other state-owned car companies, JAC has shown great flexibility and diversity in its attitude towards its partners, demonstrating its open-mindedness and courage to stand at the forefront of the trend.
Previously, JAC Motors has successfully cooperated with the new force NIO, which has become an example of the combination of the old and the new in the industry, the cooperation with Huawei to build luxury intelligent connected electric vehicles and become a new force in HarmonyOS Zhixing, and the cooperation with Volkswagen (Anhui) to help its localization strategy. At the same time, JAC Motors has also cooperated with iFLYTEK, Horizon and other enterprises to deepen technology research and development and industrial cooperation in the fields of intelligent voice, 5G, autonomous driving, and intelligent cockpit. In recent years, JAC has adhered to the strategic path of "independent development + open cooperation", linked the industrial chain, and created a new ecology of intelligent new energy.
According to the plan, the million-dollar luxury "Aojie" brand cooperated with Huawei is positioned significantly higher than the other three brands of Wenjie, Zhijie and Xiangjie, which is the clarion call for Hongmeng Zhixing to launch a charge to ultra-high-end luxury. On the other hand, it shows that Huawei and JAC have full confidence in creating ultra-luxury products, which is also a full affirmation of JAC's intelligent car manufacturing level.
Only by unremitting independent innovation can we win the future
No matter how the market changes, JAC has been able to properly handle the relationship between internal and external factors in recent years. In addition to embracing a variety of cooperation models, special attention is paid to the transformation and absorption of all advanced technologies to enhance their own internal strength. And every year 5% of the sales revenue as R & D investment, vigorously develop the application of new technologies, new materials and new processes, strengthen the construction of core technology capabilities, and has built an industry-leading advantage in the fields of new energy and intelligent networking. JAC has systematically mastered the core technology in the field of new energy "three electrics", and at the same time has its own "black technology" in key technologies such as energy recovery, electric coupling of drive and brake, remote monitoring, electromagnetic compatibility, etc., especially the domestic leading honeycomb battery technology, as the first industrial-grade battery system zero thermal runaway safety technology in China, has been verified by practice, and no vehicle has caught fire.
In addition, JAC continues to promote technological leaps and product upgrades to ensure that its products are always at the leading level in the market competition. At present, JAC has realized the mass production of all vehicle applications of Internet of Vehicles 3.0 and L2+ intelligent driving function products, and there are countless new products. At the beginning of the year, JAC Yttrium officially delivered the world's first mass-produced sodium battery model to users. "Starlink No. 1", the first full-scene high-intelligence technology brand in China's commercial vehicle industry, unlocks smart, efficient, green and safe modern logistics and transportation for users. At the same time, JAC's JAC 1 card has laid out a new category - JAC 1van to create a new energy entrepreneurial vehicle preferred by young people around the world, opening a new era of urban distribution logistics development.
Stabilize the foundation locally and expand the market overseas
In recent years, with the intensification of the industry's involution, many independent brands have shifted their attention overseas. JAC is one of the first Chinese auto brands to deploy in overseas markets.
Over the years, JAC has embraced the transformation of the automobile industry, accelerated the optimization and upgrading of product structure, improved the competitiveness of products in the global market, and achieved continuous growth in overseas markets. Up to now, JAC has exported more than 1 million vehicles and won the sales championship in many overseas markets. The footprint has spread to more than 130 countries and regions around the world, and has established 19 overseas KD assembly factories with more than 1100 overseas marketing outlets.
Since the "Belt and Road" initiative was proposed, JAC has been more active and deeply involved in achieving win-win development between JAC and exporting countries. In February this year, the first batch of 10,000 electric vehicles exported by JAC was held in the JAC Yttrium Smart Factory. IN MARCH, JAC OFFICIALLY ESTABLISHED A STRATEGIC PARTNERSHIP WITH UBER IN BRAZIL. The realization of these goals marks that JAC's new energy vehicle exports have accelerated into a new stage of development.
A single flower is not spring, a hundred flowers bloom in spring. The upcoming Beijing Auto Show will be an important stage for JAC to show its strength and innovative achievements. At that time, JAC Motors will bring a number of blockbuster products such as Humtu to the market for release. At the same time, there will also be the latest progress news on the ultra-luxury new energy platform developed in cooperation with Huawei.
In 2024, JAC will usher in the milestone moment of its 60th anniversary. After 60 years of trials and hardships from scratch, from weak to strong, after the baptism of the new wave of JAC, it is by no means Wuxia Ameng, it and the first-line independent brands jointly support the dream of the Republic of China's automobile power.