On April 23rd, at the new M5 press conference, the Xiangjie S9 jointly built by Huawei and BAIC was officially announced for the first time, as the first executive-level luxury flagship sedan of Hongmeng Zhixing, according to Yu Chengdong, Xiangjie S9 is a D-class car, benchmarking Mercedes-Benz, BMW and Audi and other luxury sedan products, and will use high quality and high specifications to bring users the distinguished experience of D-class luxury cars.
In terms of appearance, the new car adopts a concise design, with a few simple lines to outline the swooping effect of the front of the car, the new car adopts a closed front grille, and the through-type lamp group stretches the visual effect of the front of the car, and the light groups on both sides are integrated with the through-type lamp group, which has a stronger recognition, and looks like the overall shape is fashionable and atmospheric. With hidden door handles and closed wheels, the overall atmosphere presents a stable atmosphere, and the sense of administration is full, and the lidar on the roof indicates that it has a good performance in high-end intelligent driving.
On the side of the body, the Xiangjie S9 looks very slender, and the close-spoke wheels make the new car more luxurious. In terms of body size, the length, width and height of the S9 are 5160mm×1987mm×1486mm (1498mm), and the wheelbase is 3050mm, which will bring users a full range of luxury experience beyond value.
As a breakthrough of full-stack Huawei intelligent technology, the Xiangjie S9 adopts innovative black technologies such as electronic exterior mirrors, which will lead the wave of intelligent vehicle technology and achieve a new benchmark for China's luxury flagship sedan.
In 2024, Huawei's HarmonyOS Zhixing will enter a stage of rapid development, and the experience of empowering the automotive industry has been recognized by many in the industry, and it will continue to exert influence among partners.
According to the positioning of the Xiangjie S9, the car may fill the gap in the 500,000-level Chinese high-end luxury car market and focus on high-end. Therefore, at present, the Xiangjie S9 is not only a car, it is more like a bridge to the future, which will make traditional luxury car brands, such as Mercedes-Benz S-Class, BMW 7 Series and Audi A8, feel unprecedented competitive pressure, it is not only a self-challenge, but also a step to rewrite the rules of the luxury car market.
The Xiangjie S9 will make its debut at the 2024 Beijing Auto Show, which opens on April 25. This car is not only a benchmark for luxury cars under Huawei's Hongmeng Zhixing strategy, but also will form the Huawei 9 series dual flagship together with the Wenjie M9, jointly opening a chapter of intelligent technology to reshape luxury in the new era, and launching a strong challenge to the D-class luxury car market represented by Mercedes-Benz S, BMW 7 Series, and Audi A8, looking forward to witnessing how this epoch-making luxury car changes the rules of the industry game.