In the luxury car market, Audi has always won the favor of consumers with its exquisite craftsmanship and excellent performance. Recently, SAIC Audi launched the new SAIC Audi A7L model, which not only inherits Audi's consistent high quality, but also comprehensively upgrades its comfort and technological configuration. So can SAIC Audi A7L stand out?
1. Basic information and product highlights
The above manufacturer's guide price only represents the price on March 25, 2024, and is subject to change
The 2024 SAIC Audi A7L will be launched on March 1, 2024, and a total of 7 configuration models will be launched so far, with a price range of 418,700-666,200 yuan, and the new car will still be positioned as a medium and large car with a wheelbase of 3,026mm.
The 2024 SAIC Audi A7L is equipped with DAWS dynamic all-wheel steering, which allows the front and rear wheels to rotate in the same direction or in opposite directions. In daily driving, it will bring the driver a more relaxed driving experience.
In addition, the new car is also equipped with a luxury virtual cockpit, interpreting its own luxury attributes, and the vehicle is equipped with the Audi Connect on-board intelligent system as standard, the overall response speed is very smooth, and built-in CarPlay, QQ music, Himalaya and other mainstream APP, and users can also upgrade and expand functions through 5G networking, occupying a certain advantage in the joint venture brand.
2. Analysis of product competitiveness
The above manufacturer's guide price only represents the price on March 25, 2024, and is subject to change
Looking at the domestic mid- and large-sized car market, the main competitors of the 2024 SAIC Audi A7L are BBA and second-tier luxury brands. Referring to the pricing range of the 2024 SAIC Audi A7L, this article will select the BMW Brilliance 5 Series and Chery Jaguar XFL for comparison.
From the price point of view, the starting price of Chery Jaguar XFL is the lowest, the starting price of BMW Brilliance 5 Series is the highest, and the SAIC Audi A7L belongs to the middle position of the two, which will give users more choice. In terms of the number of models, the 2024 SAIC Audi A7L offers 7 models to choose from, more than the 5 models of the BMW Brilliance 5 Series and the 3 models of Chery Jaguar XFL, and consumers have more choices.
In terms of configuration, we selected three similarly priced configurations from the three comparison models for comparison. In terms of safety features, the performance of the three models is almost identical, with only the BMW Brilliance 5 Series exclusive front middle airbag. In terms of exterior equipment, the 2024 SAIC Audi A7L has features such as frameless design doors and keyless entry for the whole car. In terms of intelligent configuration, the 2024 SAIC Audi A7L has an exclusive remote parking function and supports 5G network, while the other two models are only equipped with 4G network as standard. On the whole, among the three models, the latest 2024 SAIC Audi A7L occupies a clear advantage at the configuration level.
3. Product quality & service trend analysis
As a new model, the 2024 SAIC Audi A7L has the hidden danger of quality problems?
Through the analysis of complaint data of SAIC Audi A7L models in the past year, it can be found that the fault problems are mainly concentrated in "engine failure light on" and "audio and video system failure", but the complaint fault points are only in single digits. The problems of "engine failure light" and "audio-visual system failure" are concentrated in the 2022 model, and this problem did not occur after the 2022 model, which shows that the manufacturer has optimized for this problem. Since the 2024 SAIC Audi A7L is a newly launched model, it can be considered that it will not have the above failure problems for the time being, and the specific situation will not be determined until it is used for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the big data of the car quality network, we will provide a more objective reference for consumers to purchase models by analyzing the common service problems of brands in the past year.
From the point of view of service complaints. "Non-delivery of the car as promised" and "deposit (deposit) disputes" have become relatively many service problems that car owners complain about the SAIC Audi brand. Through further analysis, "non-delivery of the car" and "deposit (deposit) disputes" are concentrated in the SAIC Audi A7L model, but the complaints are in single digits, and the possibility of individual cases cannot be ruled out.
In terms of measuring the after-sales service reputation of new cars, we will analyze the responses of enterprises to car owners' complaints, and relatively objectively predict the after-sales service reputation of new cars. According to the data of the car quality network, the response rate of SAIC Audi brand complaints in the past year is 100%, which shows that manufacturers attach great importance to the demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of after-sales service policy, the 2024 SAIC Audi A7L is guaranteed for 2 years or 50,000 kilometers and 3 years or 100,000 kilometers (whichever comes first) (please consult your local dealer for details). After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, SAIC Audi brand currently has a total of 226 dealer stores in China, covering 30 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Jiangsu Province and Zhejiang Province is relatively large.
Summary:
From the point of view of the product itself, the overall strength of SAIC Audi A7L is relatively good, and the sportier shape is not available in Audi A6L, BMW 5 Series and other models. As the main model of SAIC Audi, the Audi A7L provides consumers with a more intelligent and comfortable car experience, which is not only equipped with a wealth of comfort and technological configurations, but also provides many optional configurations, which can further meet the personalized needs of consumers. If you want to buy a luxury sports sedan with both performance and space, the SAIC Audi A7L is undoubtedly a good choice.