On April 24, at the 2024 BMW Group Night, BMW and MINI joined hands to showcase a leap forward in the brand's history. Among them, the new generation concept car of the BMW brand made its debut in China, revealing the characteristics of the next-generation product series: "very future, more BMW"; MINI brought its first all-electric crossover model, the MINI Aceman, and the all-new electric MINI Cooper was officially unveiled in China, announcing that MINI, a brand full of personality, has entered a new era.
BMW Group Chairman Philip Zipzer said that electrification, digitalization and sustainability are the megatrends in the automotive industry, defining the future of vehicles. BMW's next-generation models combine the core innovations of the future of mobility in three areas. More than just a car, the "Next Generation" represents the beginning of a new lineup of the next generation of BMW's product range, whose innovations will be gradually applied to all future BMW models.
The debut of BMW's next-generation concept car
It is reported that the new generation model (Neue Klasse) was originally the general name of a series of BMW models that were very successful in the 60s of the last century. With this in mind, the BMW Group has collectively referred to a series of new models that will be launched worldwide in 2025 as the "New Generation", representing another major strategic step forward in the design, technology and manufacturing concept of this series.
At the product level, the new-generation model will adopt a new electronic and electrical architecture and advanced "domain control" design, and will be equipped with the sixth-generation BMW eDrive electric drive technology and cylindrical battery cells for the first time, achieving significant improvements in energy density, cruising range, and charging speed. At the same time, the first-of-its-kind BMW panoramic vision bridge will also appear on the new generation of models, which represents a quantum leap forward in head-up display technology.
"With the introduction of the next generation of vehicles, we will reshape the entire company and our influence on the future of mobility. This means: more pure driving pleasure, more digital experiences, more sustainable applications. In short, more BMW than ever before. Zipzer said.
全新MINI COOPER电动版
MINI Aceman量产版
The BMW Group's iconic British brand MINI has brought two new electric members, the all-new electric MINI Aceman and the all-new electric MINI Cooper, to integrate more new connotations into the MINI brand DNA through digitalization and electrification. The industry's first circular OLED instrument cluster brings a unique visual presentation, and behind it is the innovation brought by the difficult adaptation of software UI/UX. Another essence of the MINI brand - go-kart-like driving pleasure is also "not to be outdone", with the blessing of electric power, the vehicle has a lower center of gravity, four wheels are more extended, the power output is more rapid, and the driving dynamics are comprehensively improved.
The world premiere of the all-new all-electric BMW i4
At the BMW Group Night, it is not difficult to find that its brands are firmly moving into the era of intelligent electric vehicles according to the established plan. In 2023, the BMW Group delivered more than 2.55 million new vehicles in the global market, of which 375,000 were BEVs, achieving its target of approximately 15% of the Group's total sales as planned, of which more than 820,000 BMW and MINI brand vehicles were delivered in the Chinese market, including nearly 100,000 BMW BEVs. This is a testament to the success of the BMW Group's product strategy and supports the continuous investment in new products, technologies and production.
2024 marks the 30th anniversary of the BMW Group's entry into the Chinese market, and more than 20 new and upgraded models of the BMW and MINI brands, including the new all-electric BMW i4, will be brought to Chinese consumers, including the new all-electric BMW i4 that will be launched tonight. In the past 30 years, the BMW Group has not only established the world's largest production system in China and the largest R&D system outside Germany, but also developed an all-round intelligent electric vehicle supply chain. BMW is committed to working with Chinese partners to create a win-win situation and work together to usher in a new era.