Do you remember the Subaru Legacy sedan, which focuses on performance, has finally been discontinued worldwide.
This past Tuesday, Subaru announced that it would discontinue production of Subaru Legacy in 2025 because the brand will enter the electrification transition, and Legacy sales have always fallen short of expectations.
Since its birth, Subaru Legacy has gone through seven generations of models. Although it has been tepid in China, as early as 2020, Subaru Legacy still had its own audience in overseas markets. However, since 2020, Legia's sales have been sluggish, with annual sales of only about 25,000 units, so it has been discontinued in Japan and Australia earlier.
But in the U.S. market, Legacy sales are actually pretty good. In 2023, Legacy sales in the U.S. also increased by 12.9%, but in the first three months of this year, its sales have fallen by 13.1%. In 2016, the year of the highest sales, Legacy sold 65,306 units in the United States.
Looking back at the past of Legia, this car was launched by Subaru in 1989 and has a history of 35 years. It was also the first model made by Subaru in the United States. It is produced at the Lafayette plant in Indiana, USA. Over the past 35 years, Legacy has sold more than 1.3 million vehicles in the United States.
For its electrified products, Subaru has previously announced that by 2028, it will launch 8 electric models, so the impact of Legacy on Subaru's entire brand car series will be made up by pure electric models.
So do you think Legia's discontinuation is a pity?