Today, the global automotive market is facing changes that have not been seen in a century, but this change is not only as simple as the transformation from fuel vehicles to new energy vehicles, but also deeper innovations. As Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said that in the new era, Chery should step out of the limitations of "science students" and move towards the broad world of "general students", and write a new chapter in the automotive industry from the transformation and upgrading of technology Chery to technology Chery.
"Science students" to "general students"
A few years ago, Chery once fell into a bottleneck period of development. The market's expectations for Chery have gradually cooled, and Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, is also under pressure. He realized that as a standard "science and engineering man", although he has a deep technical foundation, in the fierce market competition, this personality may be more suitable to be a technical leader, rather than a comprehensive entrepreneur. As a result, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, put forward the concept of "subversion", and Chery should change from a "science student" to a "general student".
This transition is not an easy one. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, knows that only by starting from the market and deeply understanding the needs and feelings of users can we truly create products that meet market demand. As a result, Chery began a revolution from the market to users. They broke their wrists, made major adjustments to the models with low market demand, and at the same time carried out research and development and design according to consumer preferences according to market research and subdivision groups. The transformation from "science and engineering men" to "general students" has made Chery's products closer to the market and won the favor of more users.
"Technology Chery" to "Technology Chery"
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, also understands that in the era of technological explosion, it is difficult to surpass competitors without disruptive technological innovation. Therefore, Chery will also transform and upgrade from "technology Chery" to "technology Chery".
Science and technology Chery not only emphasizes the advancement of technology, but also pays more attention to the integration of technology and user needs, business models, and automobile ecology. Chery began to accelerate its digital transformation, focusing on "customer-centricity" and creating higher value for users in a continuous and efficient manner. At the same time, Chery has also built an industrial platform with "Internet thinking", continuously expanded the business boundaries of the enterprise, and formed a new economic ecology. Chery has also developed large models such as AI intelligent butler and AI health consultant to make cars more intelligent and humane.
In the face of new challenges and opportunities in the new era, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said that Chery is striving to "upgrade the enterprise into a new species and the industry evolve into a new ecology". Chery, which has turned around gorgeously, can not only provide users with better products and services, but also promote the progress and development of the entire automobile industry.