Every year, World Book Day is the busiest time in the book market. In the "423 Reading Carnival" event of Jingdong Books, consumers' enthusiasm for buying books also broke out in an all-round way. Among them, there are book lovers who have maintained the habit of reading for a long time, and there are also public readers who usually read less, but are driven by World Book Day to arouse their interest in reading.
In order to allow more readers to get in touch with and understand good books, JD Books brought a series of promotional low prices and good book promotion activities in the "423 Reading Carnival" event. Among them, on April 23, Jingdong Books and "Henan Satellite TV" jointly created a special program for World Book Day - "Wonderful Night in the Library", which uses classic books as the carrier and allows the characters in the book to have a "space" dialogue with the audience by traveling through time and space. In the program, the audience saw the heroes and heroes in Jin Yong's martial arts books, heard the joys and sorrows in "Dream of Red Mansions", and felt the wisdom and humor in "The Legend of Jigong". From "good reading" to "good reading", JD Books chooses to start with classic books, so that more readers can feel the charm of reading.
How do you define "classic"?
What are classics? Are they those works that have been praised by others, or are they tomes that occupy a prominent position on the bookshelf? JD Books believes that what really makes a work a classic is those readers who love to read and are good at thinking. In the process of reading, through the reader's attentive feeling of the details between the lines and the resonance with the author's thoughts, the reader's mind will construct a space of thought that transcends time and space and crosses culture. It is silent, but sonorous and powerful, and its existence is created by the resonance and emotional projection of countless readers. Whether it is the poetry of the East, or the Shakespeare of the West, whether it is the four great masterpieces of ancient times, or the best-selling works of modern times, these classic works interpret the author's spiritual world in their own unique way and inspire generations of readers.
Therefore, a classic is not defined by the author or the publisher, but a consensus that has been read by countless readers and formed over a long period of time. Every reader is a participant and creator of classics, and every reading, every thinking, and every perception is contributing to the formation of classics.
The mutual achievement of a classic work and its readers
Even if it is recognized as a classic, the connotation of each book is not single and fixed. It is said that "there are 1,000 readers and there are 1,000 Hamlets", which profoundly reveals the infinite space for interpretation of classic works, and also reflects the important role of readers in the process of forming classics.
Some readers may be moved by the love story of Jia Baoyu and Lin Daiyu, lamenting the impermanence of life and the fragility of emotions; some readers may see the cruelty of social reality and the complexity of human nature from Wang Xifeng and other characters; and some readers may think about the fate of families, societies and even countries from the rise and fall of the entire Jiafu. Through their own reading and thinking, these readers continue to develop the deep connotation of "Dream of Red Mansions", making it an immortal classic. Each person can have a unique understanding and interpretation of the work based on their own life experiences, cultural backgrounds, and emotional experiences. Classic works attract readers through their unique artistic charm and depth of thought, and at the same time, different readers are also injecting new life and vitality into classic works through their own interpretations and perceptions.
Classics are like a mirror, reflecting the reader's inner world. The process of reading is actually a process of self-discovery. Each classic is a unique world, and they engage the reader's emotions in different ways. When immersed in these works, the reader will unconsciously empathize with the characters in the works and experience their joys, sorrows, and sorrows. Through this kind of resonance and experience, readers can better understand themselves and even think about their own life values, so as to gain wisdom and courage under the guidance of the classics. It can be said that reading classics is not only a pleasure, but also a process of self-improvement and growth, which is why "open books" are "beneficial".
Let good books be seen and achieve more future classics
In the current short-video-based catalyst habit, everyone can recommend books, but if you don't have enough understanding and judgment, it is easy to lose judgment under the sales skills of short videos or live broadcasts, and place orders blindly and impulsively. In order to let more good books meet readers and achieve more "classics" in the future, JD Books launched a special book list area of "for yourself" and "for children" for different groups of people in the "423 Reading Carnival" activity, and cooperated with "Xinhuanet" and authoritative publishing houses to provide readers with a simpler and more efficient choice for selecting good books.
Not only that, JD Books also launched the "423 Reading Plan" for a limited time, bringing readers a new way to play about reading. According to reports, the "423 Reading Plan" refers to the fact that you can enjoy a 12-month new book blind box by paying 423 yuan, and you can receive the latest blockbuster books on the market every month, and you can also get a Jingdong reading VIP annual card worth 228 yuan and a customized DuPont paper shoulder bag. The new books sent out every month are the most worthwhile new books selected by JD Books among hundreds of works, and delivered to readers free of charge, suitable for readers who like literature, social science, economics and management books, and more suitable for readers who want to read but don't know how to choose books, join the "423 Reading Plan" and complete the New Year's Reading Flag. Through this form, JD Books takes the initiative to recommend good books to readers, and also helps good books find readers, so that good books can be seen in the exchange of ideas built by readers and works, and more good books have the possibility of becoming "classics".
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Reading doesn't stop at World Book Day, let's take a moment to read a good book and open the book together.