Nowadays, major brands are consumer-centric, in addition to actively exploring and upgrading products, they also make full use of Internet media to strengthen real-time interaction with consumers. At the turn of spring and summer, Shirt Lao Luo brought a new breath to the men's wear industry through a unique and novel spring-themed outdoor live broadcast.
This outdoor live broadcast on the Douyin platform quickly focused a lot of attention, and the popularity of the live broadcast room soared. This live broadcast marks an important step in the form of consumer communication, and injects new vitality into the brand by trying the new format of live broadcasting.
Behind the outdoor live broadcast in spring is the innovation and ingenuity of Shirt Lao Luo in the form of communication content. From the careful arrangement of the live broadcast room scene to the selection and display of products, every detail is highly consistent with the theme of spring, fully demonstrating the brand's professional level and unique pursuit of beauty. For example, the outdoor polo product in the live broadcast - shirt Lao Luo's summer 2024 model is like new Polo, which has attracted the interest of many consumers in the live broadcast room with its fresh color and excellent quality. At the same time, many die-hard fans enthusiastically shared product keywords in the barrage, and professional terms such as "dragon scale pattern, dark pattern embossing, flat knitting method, and traceless lining" frequently appeared, which enhanced the interactive interest of the live broadcast. Shirts are the core product of the brand, but Shirt Lao Luo can give users much more than just tips on how to use and wear shirts. With shirts as the main product, supplemented by suits, pants, polo shirts and other categories of matching options, this outdoor live broadcast mainly promotes the president's casual series of categories, including T-shirts, polo, jeans, etc., and is also a shirt Lao Luo brand is committed to providing users with a full range of clothing solutions to fully meet the needs of users in various life and work scenarios. Whether users need a high-quality business outfit or a comfortable casual outfit, brands can provide users with the most suitable outfit advice and a one-stop consumer experience.
The outdoor live broadcast was held at the "Struggle Festival", with the theme of "President Travel, Live Up to the Good Time", which contained the brand's in-depth insight and emotional reach to consumers. Shirt Lao Luo closely follows the core group of "strivers", and adds family and friends on the road to the spring outing scene, indicating that on the road to success, don't forget the attitude of the family members who accompany you to struggle, so that the brand's care for consumers is implemented, and effective communication with consumers is achieved in innovative forms and emotional resonance.
This spirit of innovation and user insight is rooted in the brand DNA of Shirt Lao Luo. In terms of products, based on a deep understanding of the changes in consumer demand and research practice, Lao Luo launched 27 Chinese men's exclusive size shirts - "Salute 27", and then built a "UPFE" matrix, that is, based on the real user experience (User), strict process system (Process), adaptive version design (Fit) and minimalist wearing requirements (Easy Care) Four dimensions to optimize and upgrade, redefine high-end shirts, provide a new direction for brand transformation and upgrading, and help the high-quality development of the industry.
Mr. Luo Xinhua, the founder of Shirt Lao Luo, has worked hard in the garment industry for many years and has experienced a long industry cycle. Starting from his own business in 2016, Lao Luo set up a foundry and accumulated rich experience in shirt production, and in 2021, Lao Luo founded his own brand "Shirt Lao Luo" with the help of live broadcasting, successfully completing the transformation of the enterprise. In this way, Shirt Lao Luo opened a new chapter of struggle. In this process, Lao Luo has always focused on the shirt as a men's wear segment, relying on years of technical precipitation, as well as a deep insight into the needs of consumers in the new era, and constantly deepening the technical process, effectively solving the pain points of users.