From now on
The Cyberspace Administration of China (CAC) has carried out this nationwide
"Clear and clear rectification of 'self-media' without bottom line traffic" special action
Curb the trend of self-media posing and counterfeiting
Compress the space for bottom-line Bo traffic behavior
Enhance the credibility of information published by "self-media".
The full text is below
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Notice on carrying out the special action of "Clear and Clear, Rectifying 'Self-Media' without Bottom Line".
To the Internet Information Offices of the Party Committees of all provinces, autonomous regions, and municipalities directly under the Central Government, and the Internet Information Offices of the Party Committees of the Xinjiang Production and Construction Corps:
In accordance with the arrangement of the 2024 "Qing Lang" series of special action plans, the Cyberspace Administration of China will launch a two-month nationwide special action of "Qing Lang and Rectification of 'Self-Media' No Bottom Line Bo Traffic" from now on.
First, the goal of the work
Implement General Secretary Xi Jinping's important thoughts on building a strong cyber country, thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, and carry out special actions to curb the trend of "self-media" posing and counterfeiting, compress the space for bottomless traffic behavior, and enhance the credibility of information released by "self-media". Tighten and consolidate the main responsibility for the management of information content on website platforms, cut off the chain of interests for "toxic traffic" to attract followers and monetize, expand the scope of access to high-quality information content, and create a clean and positive cyberspace.
II. Emphasis on Healing
Focus on the "self-media" that have no bottom line to create hot spots, create prominent problems such as "information traps" that confuse the real with the false, and mix the real with the false, and strictly rectify the "self-media" that ignore the public interest, violate public order and good customs, disrupt public order, and do whatever it takes for the sake of traffic and lose the bottom line. The key issues of remediation are as follows:
1. Self-directed and self-staged fraud. Posing and publishing false information on current affairs at home and abroad, social and people's livelihood, etc., deceiving the public and disrupting public order. Piecing together and editing online video images, tampering with elements such as the time, place, and person where the incident occurred, to deceive the public with falsehood and truth, and infringe upon the lawful rights and interests of others. Citing old news and old events, failing to accurately and completely explain the full picture of the incident, using the old as the new to deceive the public and damage the network ecology.
2. Unscrupulous means to stir up social hot spots. Pretending to be a party to a hot event, a family member, or a relevant person publishes information to attract the attention of netizens. In response to hot events, the causes, details, and progress of the incident are concocted by means of fiction and distortion, and sensational information such as conspiracy theories is released. Manipulating matrix accounts to disseminate illegal and bad information, create false hotspots, and waste public resources.
3. Set up the topic with partial generalizations. One-sided selection of controversial or negative words, concocted headlines and shocking topics, and tricked the public into clicking and browsing. Outline extreme cases as group phenomena and exaggerate negative narratives to render negativity. Preset narrow positions in topic setting, spread extreme remarks, incite group confrontation, and undermine social consensus.
4. Creating a persona that violates public order and good customs. fabricating bitter stories to create miserable characters, under the banner of helping farmers and charity, using public sympathy to deceive attention and seek benefits. caters to vulgar needs to create a rich personality, and deliberately shows the luxurious life of money, so as to attract fans and attract traffic. Challenge the bottom line of public cognition to create ugly characters, and use pretending to be crazy and stupid, vulgar behavior, etc., to scandalize themselves and win attention.
5. Spamming "new yellow news". Use sensational expression, with eye-catching titles and covers, to produce information content that has incomplete publishing elements, is difficult to distinguish between true and false, is of low quality, and lacks public value.
Third, the main tasks
1. Strengthen the management of key platforms and key links. Short video and live-streaming platforms are focusing on increasing the extent of identifying and cleaning up false posing information, and strictly dealing with "self-media" accounts that violate public order and good customs. Platforms that provide information services for hot search lists focus on strengthening the review of information to be listed, and promptly address all topics in a partial manner. Information platforms focus on cleaning up "new yellow news" with headlines, lack of elements, and no public value. Search engine platforms must not present "self-media" bottom-line traffic information on search results pages, search association words, etc.
2. Strengthen the whole-process management of "self-media" accounts. Platforms shall verify the real identity information of accounts that have opened for-profit authority with identity card numbers, etc. Strengthen the dynamic verification of account names and other account information, strictly review newly registered accounts and accounts whose names have been changed after the occurrence of hot incidents, and close all accounts that are found to be counterfeit. Strictly enforce the regulations on the number of accounts registered for "one person, one number, one enterprise, two accounts", and promptly dispose of those who are clearly informed that they are small and that the actual person appearing on camera is the same person.
3. Strengthen the labeling and display of information sources. Platforms should require "self-media" to accurately indicate the source of the information when publishing relevant information such as current affairs, public policies, and social events at home and abroad. Where information is generated using AI or other technologies, it must be clearly marked as technology-generated. Where the publication contains fictional, deducing, or other content, the fictitious label must be clearly added. The platform shall display the information source or label marked by "self-media" in a conspicuous position.
4. Improve traffic management measures. Complete traffic management rules, and information that should be labeled as "self-media" without a source must not be presented in key links. Information that is maliciously labeled is to be handled as false information. For information that is suspected to have no bottom-line blog traffic, traffic restriction measures shall be employed in advance, and the growth of interactive data such as comments and likes shall be suspended in light of the circumstances.
Fourth, the work requirements
1. Strengthen organizational leadership. Each region's internet information department should make the rectification of 'self-media' bottomless gambling traffic a long-term task, and in consideration of the actual conditions of the region, guide platforms to strengthen the prediction, early warning, and prevention of bottomless gambling traffic, continuously improve long-term governance measures, strengthen education and guidance for "self-media", and strengthen restraints and regulations.
2. Complete mechanisms for the discovery, handling, and exposure of illegal "self-media". Urge platforms to clarify the rules for the handling of bottom-line gambling traffic, improve the integrated punishment mechanism for traffic, profit-making authority, and the number of followers, make full use of the warning education column, and find out as soon as the "self-media" as long as the traffic ignores the order of the network, strictly and severely deal with it, and promptly announce the results of the disposition.
3. Improve the traffic distribution mechanism. Urge platforms to make account evaluations an important indicator of traffic allocation, innovate work measures, and actively support "self-media" with correct orientation and high-quality content. Optimize the algorithm model and recommendation mechanism, effectively expand the reach of high-quality content, improve the review standard of high-heat information, and block the dissemination of bottom-line blog traffic information.
Secretariat of the Cyberspace Administration of the People's Republic of China
April 21, 2024