At this stage, the dilemma faced by manufacturing factories is to use millions of equipment, but make a profit of a few cents. There are also many limitations in the traditional way of visiting the factory, such as inconvenient time, inability to visit on the spot, hidden dangers in the production line, etc., which will make visitors unable to have an in-depth understanding of the production environment and process of the factory.
The VR panoramic technology can lead visitors in an immersive virtual environment to understand all aspects of the production line, equipment and production process of the enterprise factory in an all-round way and without dead ends. This kind of presentation as if you are in a factory not only attracts the interest of customers, but also stimulates their interest and curiosity about the product, and many online marketing campaigns of physical factories have also ushered in new changes with the help of VR panoramic technology.
In order to break the deadlock of marketing and publicity of the physical factory, VR panorama can rely on its own advantages to restore the factory environment 1:1, so that customers can immerse themselves in the strength of the factory online, so that the production quality can be seen and touched, this transparent display form can not only improve the trust of customers, but also establish a good brand image for the enterprise factory.
In order to avoid the singleness caused by only showing the factory environment, we can add functions such as Chinese-English switching, AI digital human, 3D product display, and VR conference remote viewing in the VR panorama:
3D product display: multi-dimensional, three-dimensional restoration of all angles of factory products, so that the products present a high realistic display effect. Customers can look around in multiple dimensions, look at it from afar, and simulate real viewing habits, and can also add annotations and explanations at various locations of the product to create a "visual manual", so that customers can understand the manufacturing process of the product in detail and enhance their confidence in the strength of the factory.
AI digital human: Relying on the AI digital human technology engine, VR panorama can provide intelligent digital commentators for the factory, leading customers to understand the various areas of the factory and the highlights of products and services one by one.
With the development of the Internet, VR panorama can be applied across platforms, and customers can watch the panoramic display of the factory on their mobile phones and computers, which further broadens the marketing space of the factory and attracts more customer attention.
By truly restoring the factory environment, enhancing the sense of participation of customer groups, breaking multiple restrictions and other advantages, VR panorama has brought revolutionary changes to the marketing and publicity of VR factories, and also brought more business opportunities and exposure to enterprise factories.