On April 24,
Qingshan Lake District business, cultural and tourism consumption activities
A press conference was held.
The reporter learned from the meeting that
During the May Day period,
Qingshan Lake District will hold business, trade, cultural and tourism consumption activities.
This activity is mainly divided into:
With the theme of "Spring Meets Qingshan Lake, Silk Knitting Festival".
the 2nd "Qingshan Lake Knitting Carnival";
With the theme of "Drunken Beauty Xie Bu Picking Up the Ancient Street".
There are two major sections of folk culture tourism activities.
The event will run from April 30 to May 5,
In the 699 Cultural and Creative Park • 520Park Cultural and Creative Park
(No. 699, Shanghai Road, Qingshanhu District, Nanchang City)
and Luojia Town Xie Bu Old Street,
Lasts for 6 days.
More than 10 million yuan of consumption vouchers Tesco Qingshan Lake
During the event,
Qingshanhu District integrates the knitting industry,
commercial blocks and other commercial and cultural resources,
Through the integration of business formats and market aggregation,
It has created a culturally profound,
The integration of business, culture and tourism with a strong atmosphere of fireworks
development of new scenarios,
Giving birth to fission is more connotative,
Characteristics and taste of cultural tourism integration of high-quality products,
better meet the growing needs of the people
Spiritual and cultural needs.
With "Qingshan Lake Knitting Spinning" as the core, the popularity of "Qingshan Lake Brand" was launched
"Three export cultural shirts, one from Qingshan Lake. "Here, it is a well-known Chinese knitting garment city, and it is the fourth largest knitting garment industry base in the country. At present, Qingshan Lake District has gathered more than 2,000 knitting enterprises, and the number of knitwear exported every year has exceeded 1.5 billion, which is a remarkable achievement.
In this consumption activity, the on-site exhibition and sales of key brand enterprises of Qingshan Lake Knitting were carefully planned, and the new products, new designs and new connotations of "Qingshan Lake Knitting Spinning" were displayed in an all-round and multi-angle manner. At the same time, it will open up a new channel for online and offline tourism consumption, bring an unprecedented immersive experience to consumers, and further enhance the popularity and influence of the "Qingshan Lake Knitting Spinning" brand.
Innovate the new experience of national fashion and lead the new consumption trend
Qingshan Lake District, as the birthplace of Nanchang City, not only carries a profound historical heritage, but also is praised by the Ministry of Culture as the "hometown of Chinese folk art calligraphy and painting".
In this consumption activity, the district will use the integration of cultural tourism and technology, the collision of tradition and fashion, and the interconnection of online and offline, through a series of ingenious exhibition stages such as intangible cultural heritage experience street, plush beauty exhibition, and flower sea beauty exhibition, and strive to create more than 20 wonderful activities such as national style band, intangible cultural heritage experience, ancient style performance, and iron flower skills, and invite Internet celebrity anchors to check in and share the cultural tourism feast with the majority of netizens on the same screen.
Not only can you enjoy the pleasure and passion brought by the national fashion, but you can also interact on the spot and deeply appreciate the historical intangible cultural heritage items, such as the melodious sound of "Konghou", the unique art of flowers and birds, exquisite leather carving crafts, delicate paper-cutting skills, vivid dough sculpture images, traditional candy blowing performances and sugar paintings, etc., to feel the unique charm of Qingshan Lake culture.
Bring more than 100 merchants to offer generous benefits and start a consumption feast in Qingshan Lake
During the event, more than 300 merchants in the district will actively participate in the event, jointly launching profit concession measures, and consumption vouchers totaling more than 1,000 yuan will be distributed.
Consumption vouchers cover automobiles, catering, department stores, knitting and other fields, and through online coupons, consumers can not only use them at the carnival site, but also at participating auto stores, catering stores, department stores and supermarkets and other commercial and trade enterprises.
The event site will bring together Qingshan Lake's local specialty snacks, all kinds of famous and high-quality foods, as well as knitted clothing, automobiles, creative handicrafts and other commodity exhibition and sales activities, carefully creating a one-stop new consumption experience integrating "eating, drinking, playing and Tesco".
23 activities in 6 categories to "promote cultural tourism and promote consumption".
This "May Day" activity,
Qingshan Lake District focuses on the theme of "If you love heroes, you will come to Hero City".
It has been organized
23 various activities of "promoting cultural tourism and promoting consumption",
Covering sporting events, music scenes,
Festivals, folk culture, cultural and tourism activities,
All 6 categories, including food and night markets.
thereinto
"Qingshan Lake Knitting" Carnival,
"Drunken Beauty Xie Bu Picking up the Old Street" Folk Culture Tourism Festival,
"Qing Hello" stamp check-in cultural tourism theme activities
It's especially worth looking forward to.
The second "Qingshan Lake Knitting Carnival".
The event will be held in the 699 Cultural and Creative Industry Park, with exhibition stages such as the Intangible Cultural Heritage Experience Street, Plush Art Exhibition, and Flower Sea Art Exhibition, and more than 20 activities such as the National Style Band, Intangible Cultural Heritage Experience, and Ancient Style Performance planned, which are expected to attract more than 200,000 visitors.
"Drunken Beauty Xie Bu Picking up the Old Street" Folk Culture Tourism Festival
The event was held from April 30th to May 5th in Xie Bu Old Street, with four major sections: "Memories in Xie Bu", "Appreciation in Xie Bu", "Play in Xie Bu" and "Food in Xie Bu", covering many activities such as kites, intangible cultural heritage markets, gourmet night markets, and iron flowers. This event will further polish the red business card of Xie Bu and promote the integration of culture and tourism.
"Hello Green" stamp collection check-in cultural tourism theme activity spring
This is the Qingshan Lake District Culture, Broadcasting and New Tourism Bureau combined with the cultural and tourism resources of the whole district, combined with a number of scenic spots, industrial parks, cultural venues, during the May Day holiday, through the atlas to check in the Qingshan Lake customs clearance documents, every tourist who clears the customs will also get a carefully prepared cultural and creative products.
A popular check-in place, Xie Bu Old Street, has added a bus line
2023
In the action of "two rectifications and one promotion",
Qingshan Lake District invested 15 million yuan
Build the Xie Bu Old Street project,
Dramatically improve the appearance of the village,
Recreate the prosperous scene of Xie Bu in the past.
During this May Day period,
Xie Bu Old Street Scenic Area is carefully prepared for the citizens
A lot of exciting projects.
Viewing items
Tens of thousands of antique oil-paper fans, huge modeling kites and poems, paintings, and light characters are arranged in the scenic area to create hundreds of meters of Internet celebrity sightseeing lines, and there are two iron flower performances every night on Fuhe Beach.
Consumption items
The scenic spot has created an intangible cultural heritage market of about 20 local food and snacks of the Luo family represented by General Lan's tea, as well as a popular snack night market under the Fuhe Bridge, and parent-child family amusement facilities such as water castles and shooting.
Popular interactive items
The scenic spot invited well-known DJs to perform on-site DJing for the audience and tourists, and arranged a special cauldron to make paste soup, beef fried rice, pig blood soup, etc. Citizens and tourists are invited to meet in the ancient street, step on the beach heatwave, taste the food of Xie Bu, and recall the century-old history.
It is worth mentioning that
In order to ensure the smooth flow of traffic,
Convenient for tourists to travel,
Xie Bu Old Street Scenic Area was created
1 parking lot that can accommodate more than 600 cars,
Four bus lanes have also been added.
→ departs from Nanchang East High-speed Railway Station to Xie Bu Old Street Scenic Area, the first bus is at 09:00, and the last bus is at 19:00;
→ departs from Aixihu West Station of Nanchang Metro Line 1 to Xiebu Old Street Scenic Area, the first bus is at 09:00 and the last bus is at 19:00;
→ departs from Xinjia'an Station of Nanchang Metro Line 2 to Xiebu Old Street Scenic Area, the first bus is at 09:00 and the last bus is at 19:00;
→ departs from Xie Bu Old Street Scenic Area and goes to Nanchang East High-speed Railway Station, Aixihu West Station of Nanchang Metro Line 1, and Xinjia'an Station of Nanchang Metro Line 2, with the first bus at 10:00 and the last bus at 21:30.
Citizens and friends can
You can choose the route according to your needs
This May Day holiday
Let's go!
(Hongguan News reporter Wu Liang/text Liu Ming/photo)