Since the establishment of Shanghai Volkswagen in 1984, Volkswagen has been working hard in China for 40 years and has gained the trust of more than 50 million users.
On April 24, on the eve of the 2024 Beijing Auto Show, Volkswagen held the "Volkswagen Group Media Night", in which the group brought its Volkswagen, Audi, Porsche, Bentley, Lamborghini, Ducati and other brands to the show, and 7 blockbuster models were released first, demonstrating the importance of Chinese automobiles and the determination to be "in China for China"!
It is worth noting that He Xiaopeng of Xpeng Motors attended the scene, and the two sides have previously reached a cooperation to achieve complementary advantages, including technology, supply chain, etc., and will jointly develop electronic and electrical architecture, and the first cooperative model will be launched in 2026. By 2030, Volkswagen will offer 30 electrified models.
In fact, Volkswagen is also the third largest shareholder of Xpeng Motors, holding about 4.99% of the share capital of Xpeng Motors, providing capital support for the development of Xpeng Motors.
【Volkswagen ID.UX】
The ID.UX made its debut, a new all-electric SUV launched by Volkswagen Anhui.
The new model is equipped with a gold logo and will be launched in the second half of this year.
It is understood that Anhui Volkswagen was established in 2017, focusing on the research and development and production of new energy models, and has Volkswagen's third factory in China, which will promote Volkswagen's new energy transformation and bring new choices to users.
[Volkswagen ID.CODE Concept]
The ID. CODE concept car represents the design style of the Volkswagen brand's future all-electric models in the Chinese market.
The 5-meter-long light strip called "Light Cloud" has 967 light-emitting units that can change color according to different situations, and the 3D lamps composed of five layers of three-dimensional structure on both sides can display different patterns. It is equipped with a streaming media exterior mirror, and the door opening button is located on the B-pillar.
Inside, the front seats can be rotated back 180°, and a refrigerator is integrated into the bottom of the movable centre console, with a pop-out lamp above it. In terms of intelligent driving, it is also built in accordance with L4.
【全新保时捷Taycan】
The all-new Taycan 4 was unveiled for the Chinese market, with 380 kW dual electric motors, acceleration per 100 km/h in 3.9 seconds, a 105 kWh battery, and a CLTC range of 676 km.
For the full year of 2023, Porsche delivered a total of 79,283 new vehicles in the Chinese market, with NEVs accounting for 16% of deliveries, of which deliveries of the all-electric Taycan increased by 41% year-on-year.
【奥迪Q6L e-tron】
The Audi Q6L e-tron was unveiled for the Chinese market and is expected to go into production at the end of 2024 and start deliveries in early 2025. The car is built on the PPE luxury electric platform and will be produced at Audi FAW New Energy's Changchun plant.
The length, width and height of the new car are 4884/1965/1687 mm, and the wheelbase reaches 2995 mm, which is 105 mm longer than the overseas version.
It will be available in rear-wheel drive and all-wheel drive versions, with a maximum power of 255 kW and 345 kW, respectively.
The maximum range will reach 700km, and it supports 800V fast charging, which can increase the range by 260km after 10 minutes of charging.
【兰博基尼from Urus】
The Lamborghini URUS SE is a plug-in hybrid model equipped with a plug-in hybrid power consisting of a 4.0T V8 engine + drive motor. The combined power of the system reaches 800 hp and the combined torque is 950 Nm. It accelerates to 100 km/h in 3.4 seconds, 0-200 km/h in 11.2 seconds, and can reach a top speed of 312 km/h.
It is equipped with a 25.9 kWh battery and has an all-electric range of 60 km.
In addition, the Urus SE offers customization options to help users create unique models.
【宾利BATUR】
AS THE LATEST BODY CUSTOMIZATION MASTERPIECE OF THE MULLINER DEPARTMENT, BATUR WAS RELEASED IN AUGUST 2022, WITH A PRICE OF 1.65 MILLION POUNDS (ABOUT 14.51 MILLION YUAN), A LIMITED EDITION OF 18 VEHICLES, WHICH HAS BEEN SOLD OUT AND WILL BE DELIVERED TO OWNERS WITHIN THIS YEAR. This is the first time the car has been unveiled in China.
The Bentley BATUR is equipped with a W12 engine with a maximum output of more than 740 hp and a peak torque of more than 1,000 Nm.
【杜卡迪DIAVEL宾利限量版】
THE DUCATI DIAVEL LIMITED EDITION, A COLLABORATION BETWEEN DUCATI V4 AND BENTLEY, IS LIMITED TO 500 UNITS AND HAS BEEN SOLD OUT FOR 58,000 EUROS.
Based on the Diavel V4, the bike is made of a generous amount of carbon fibre, with a unique Scarab Green colour scheme, Alcantara seats, and a seat height of 790 mm.
It is powered by a 1158 cc engine with a maximum horsepower of 168Ps and a maximum torque of 126Nm, mated to a 6-speed gearshift system with a fuel tank capacity of 20L.
In general, Volkswagen is indeed very sincere this time, and the all-star lineup is also very imposing, which shows that the importance of the Chinese auto market to Volkswagen is self-evident.
The most noteworthy thing is that Volkswagen's investment in new energy transformation and its attitude of actively cooperating with local enterprises show Volkswagen's determination to embrace the Chinese market, which is also very valuable among joint venture brands, and let us wait and see Volkswagen's future performance.