Why was the Huawei Pura 70 Ultra snapped up in a "sweeping" style?

Technology is interesting

2024-04-24 17:17Published in Zhejiang Science and Technology Creators

Admitting that a phone is excellent is not a difficult task, it is nothing more than a matter of willingness. Before the domestic mobile phone manufacturers have not completely risen, the iPhone of the American mobile phone brand Apple can be said to be in full swing in the Chinese market.

Later, with the enhancement of user demand and the iteration of the iPhone product line, we saw that the price of the iPhone digital flagship machine reached the level of 10,000 yuan.

Objectively speaking, if mobile phone manufacturers want to maintain the tonality of high-end mobile phones, the price factor is a link that cannot be bypassed, that is to say, a high-priced mobile phone means that it has a flagship-level configuration, and a mobile phone with very flagship parameters does not necessarily have a price similar to the iPhone 15 Pro Max or Huawei Pura 70 Ultra.

There is no contradiction between the two, it is just a trade-off. Therefore, in the past few days, I have also seen some comments from netizens on the Pura 70 Ultra, some people say that this price can only be "looked" for working people, and some people say that they went to the store to experience it and decided to buy the Pura 70 Ultra. You see, this is a completely two-angle evaluation, but it has a reference significance that cannot be underestimated.

In other words, the Pura 70 series has four models, which should essentially be taken into account to cater to users with different needs. Then, you may have seen a phenomenon: I think the Huawei Pura 70 series is good, but because the purchase budget is not enough to win the Pura 70 Ultra, I retreat to the Pura 70 Pro.

On the contrary, there is no problem with the budget itself, so I went straight to the Pura 70 Ultra. For this reason, there was a "sweeping" rush to buy the Pura 70 series models after the offline stores went on sale. Especially the most expensive Pura 70 Ultra, some users feel as if this phone "doesn't need money", and one purchase is two, which is properly exciting.

Then again, why should the Pura 70 Ultra be snapped up when the price itself is already high?

The first reason: the performance configuration strength attracts users, and the gameplay of the video system is unexpected.

We can't talk about sales outside of the product, it's not scientific, right? Taking a closer look at the parameter configuration of the Pura 70 Ultra, in addition to the Kirin 9010 chip, which many people know, the imaging system of this mobile phone is the highlight worth talking about.

The specific specifications are a 50-million-pixel super-concentrating telescopic camera, a 1-inch outsole, a 50-million-pixel super-concentrating macro telephoto camera, a 200x zoom range, a 40-million-pixel ultra-wide-angle camera, and a 13-million-pixel autofocus camera on the front of the Pura 70 Ultra. Let's take a look at the device's rear camera configuration.

The main camera supports retractable, and at the time, I found that many people screamed for the Pura 70 Ultra's telescopic lens without talking about how to take pictures, which is a technology that is not even equipped with Apple phones for the time being, and its influence can be imagined.

The actual photo effect, many people have tested, and with the blessing of XD Motion motion engine technology, the dynamic capture ability is almost "far ahead". In other words, purely because I wanted a strong camera for taking pictures, people bought it.

The second reason: the functional experience of the collocation hits the needs of consumers.

You may perceive that the involution of the flagship machine has reached its peak, and mobile phone manufacturers are making efforts to imaging, in fact, it will feel boring after a long time, and it will not even arouse the desire of users to change to a new machine. Satellite communication is a gap, and Huawei mobile phones have been using satellite communication since the Mate 60 series.

And when it comes to Pura 70 Ultra, Lingxi Communication, Beidou Satellite Picture Message, and Tiantong Satellite Communication have all been arranged. It's a new and exciting configuration for consumers, even if they don't usually use it, but I have it, you don't.

The third reason: the price of a good mobile phone is 10,000 yuan, and the acceptance is already very high.

In the past, most people's perception was that it was just a mobile phone, so how could they dare to sell it at a price of 10,000 yuan? Later, under the continuous impact, the 10,000 yuan mobile phone was also acceptable to people. Once the cognition is formed, it is difficult to be changed in the short term, especially if there is a strong brand power and product power.

So, the price of the Huawei Pura 70 Ultra is certainly not low, but think about it from another angle: is it still a thing when you can buy this phone, experience features that other phones don't have, and use Huawei phones is a trend?

Obviously, some market research institutions have analyzed that Huawei's Pura 70 series shipments are expected to reach 13 million-15 million units, which may really be the result. What do you think about this?

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