Feeling the intensity of the price war, Sena also began to give in, choose it or plug-in hybrid GL8?

Kong Ming said car

2024-04-24 21:53Posted in Henan Automotive Creators

Feeling the intensity of the price war, Sena also began to give in, choose it or plug-in hybrid GL8?

Thanks to the reputation of the Toyota brand in the Chinese market for so many years, the sales of Toyota's main models are indeed good, even if the competition is becoming more and more fierce, the basic market is still there. For example, in the MPV market, GAC Toyota Sena is still a big seller, and there was even a price increase when this car was first launched. But to be honest, the shopping carts of the younger generation of consumers have become more and more rational, especially in 2024, the price war in the domestic market is obvious, and Toyota has to weigh it itself. Recently, the all-new 2024 Toyota Sena was launched, and it is clear that the intensity of the price war is also beginning to be felt.

The starting guide price of the new Toyota Sena is 299,800, but in fact, the press conference has directly given the discount, and the actual starting price of the comfortable version of the model after the discount is 284,800. If this is compared with the price threshold of the old model, it is indeed a significant drop, after all, all the previous 2023 models are above 300,000.

But if I compare it in the subdivided field, even if Toyota Sena gives a certain sincerity, the opponent to face is getting stronger and stronger, for example, the sales of Denza D9 have been very stable, the key is that Buick GL8 has recently directly released a plug-in hybrid new energy version, and people start with 359,900 and do not float, in this case, Toyota Saina is just an unplugged dual-engine technology, and the selling point is not strong relatively speaking.

As a medium and large MPV, the total length of the body is 5165mm, the width is 1995mm, and the wheelbase is 3060mm.

Because it is only a routine facelift of the year, the styling design of the new Toyota Sena has not changed significantly, and the body feels closer to the slender style of Buick GL8 when viewed from the side, rather than the heavy feeling of the big bread of its own Alpha.

The interior screen has been upgraded, especially the low-spec version, which was originally just a smaller eight-inch screen, has now become 10.25 inches, and the high-spec version has been upgraded to 12.3 inches. Moreover, the car machine system chip uses the current mainstream Qualcomm 8155, of course, this is limited to the medium and high configuration version.

As a non-plug-in hybrid technical architecture, Toyota Shuangqing petrol-electric hybrid is equipped with a 2.5L naturally aspirated engine, the internal combustion engine itself outputs 189 horsepower, which is matched with an E-CVT gearbox, the entry version is matched with a 134 kilowatt electric motor, and the high-end four-wheel drive version will also add an electric motor on the rear axle, the comprehensive power performance is not bad, but after all, it is not a plug-in hybrid, this car can not be on the green plate, and it does not enjoy some convenience.

Overall, Toyota is now well aware of the general trend of the Chinese market, and it is difficult to maintain the original firm pricing, and further catering to the price war is the way out, but in the face of various plug-in hybrid technologies, Toyota still seems to be half a beat slower.

Here comes the question, do you think it is cost-effective to reduce the price of Saina? Welcome to leave a message in the comment area, fans discuss together! Spend a second to pay attention and make good friends for life! Some of the pictures come from the Internet, it is not easy to write articles, and I look forward to the officials with one click and three times.

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