With the announcement of the dissolution of the Embracer Group and its splitting into three independent listed companies, for many players who have experienced the "buying, buying, buying" of the Embracer Group back then, it can be regarded as "seeing him rise up Zhu Lou, watching him feast guests, and seeing his building collapse". Lars Wingefors, CEO of Embracer, admits that he deserves criticism for causing the group to be where it is today.
At this year's DICE Awards, Kinda Funny CEO Greg Miller joked that one of the last two things a gaming industry insider wants to hear is that "the Embracer Group is coming." In response to this criticism, Lars Wengerforz said that he deserves a lot of criticism, but he does not believe that his team and company deserve all the criticism. He can take on a lot of responsibilities himself, but he still believes in the mission that everyone in the group has set together, and he is still working on it. Now the Group is starting to achieve this goal with a new model. At the same time, Lars Wengerforz believes that he still has the trust of the studio CEOs who have joined the group. Now they can't make all the games they promised three years ago, but the team still makes games.
There's no doubt that Embracer's expansion over the past few years has been quite aggressive, with Embracer acquiring a number of game manufacturers over the next few months, and even last year the group was heavily indebted due to the acquisition of board game maker Asmodee, and the failure of the $2 billion investment in Saudi Arabia's Savvy Gaming was the straw that crushed Embracer. The grand strategy of 25 triple-A games that had been planned to be released by 2026 could not be completed, and the group's more than 216 game projects did not know how much was left under the group's "throttling" measures such as the sale of Gearbox and Sabre Interactive, and the closure of game studios.