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Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

author:Wall Street Sights

The day after the M5, which is equipped with intelligent driving as standard, Huawei made another big move.

On April 24, Huawei held the 2024 Huawei Intelligent Vehicle Solution Conference.

At the conference, Huawei unveiled its new brand "Qiankun", including Qiankun ADS 3.0 high-end intelligent driving and Qiankun XHUD 2.0 AR navigation.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

According to the official, Huawei's "Qiankun" is "Qiankun" and "Kun", leading the industry by piercing the sky upwards and mastering core technologies downward.

Jin Yuzhi, CEO of Huawei's Intelligent Vehicle Solution BU, said that the second half of electrification is intelligent, and the inflection point of intelligence has arrived, and 2024 will be the first year of large-scale commercial use of intelligent driving, and it is expected that by the end of 2024, more than 500,000 vehicles will be equipped with Huawei's intelligent driving.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Huawei Qiankun: "It's easy to drive when you pick up the car, and the more you drive, the easier it is to drive"

In 2019, Huawei officially entered the automotive industry, and in 2022, it launched the HarmonyOS intelligent cockpit, redefining the interactive experience of the cockpit. In 2023, Huawei will launch the "Intelligent Driving Ceiling" HUAWEI ADS series – it can be said that Huawei has always been a leader in the field of intelligent driving.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Now that the inflection point of intelligence in the automotive industry has arrived, how will Huawei respond?

Jin Yuzhi said at the press conference that Huawei will start with the underlying core technology and lead the intelligent transformation of automobiles.

Qiankun ADS 3.0 came into being.

From the perspective of "dry", Qiankun's goal is to provide the ultimate user experience and safety experience with intelligent assisted driving, chassis, audio, and cockpit, and the ultimate goal is to lead the industry to "break the sky".

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

From the perspective of "Kun", from the perspectives of basic algorithms, physics and mathematics, Qiankun builds core technologies in chips, hardware, software, operating systems and clouds, so as to realize the "rooting" of technology.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

According to the results of the AEB intelligent driving evaluation of Pacific Motors, the models equipped with Huawei's Qiankun ADS intelligent driving system are "comprehensively ahead" in all test items of AER active safety.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Jin Yuzhi concluded, for the users of Qiankun Intelligent Driving:

"Our goal is to 'pick up the car and drive, drive the better'. ”

According to reports, Qiankun will be the only product in the world with a complete solution of "core, hardware and soft cloud" at the same time, and together with "Hongmeng cockpit", it will be the two core brands of Huawei's intelligent vehicle solutions.

According to the China Securities Journal, citing industry insiders, Huawei's Qiankun products will attract adoption by multiple partners.

On April 22, Huawei's smart car solution Weibo announced that Huawei will release a new brand, and @Jihu, Changan Automobile, AVATAR, Deep Blue Automobile, VOYAH Automobile, Mengshi Technology, GAC Trumpchi, Hongmeng Zhixing, AITO Automobile, Zhijie Automobile, etc.

Jin Yuzhi, Huawei Automobile BU, said that this year, there will be 10 models using Huawei's Qiankun intelligent driving on the market.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Some netizens pointed out that the press conference has revealed the partners who have decided to use the Qiankun ADS intelligent driving system.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Huawei's intelligent vehicle solution also released this diagram today, indicating that it will start the first year of large-scale commercial use of intelligent driving:

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Some netizens said that in the field of autonomous driving, friends are "unable to catch up step by step, step by step".

Although Huawei has not yet announced the specific time of ADS 3.0, some netizens speculate that the Qiankun intelligent driving system should be launched on the Xiangjie S9, which was just unveiled yesterday.

Ten new products such as ADS 3.0 were released in one go

At the conference, Huawei released 10 new products, including Qiankun Intelligent Driving, Qiankun Car Cloud, Qiankun Vehicle Control, and Hongmeng Cockpit.

First of all, Qiankun ADS 3.0 has brought four major upgrades, namely: architecture upgrade, active safety upgrade, scene upgrade, and parking upgrade.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Specifically, Qiankun ADS 3.0 adopts a new architecture: from BEV to GOD, you can drive on the road, end-to-end architecture for a more human-like experience, and cloud training, rapid iteration, and the more you open, the better you can open.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Previously, Huawei's ADS 2.0 high-end intelligent driving system has been upgraded for users to support intelligent driving pilot NCA "the whole country can be opened, the more you open, the better it is", this time, with the assistance of the GOD (General Obstacle Detection) occupied network of LiDAR fusion vision, Qiankun ADS 3.0 version can get rid of the dependence on high-precision maps, and realize "there is a road to open".

ADS 3.0 is also equipped with the omnidirectional collision avoidance system CAS 3.0, which enhances forward active safety and further improves lateral active safety, which can realize cross-lane avoidance, as well as the recognition and avoidance of cross-crossing and diagonal objects.

In terms of scenarios, ADS 3.0 has the ability to park in all scenarios, and the parking space to the parking space arrives with a "key", leading the industry to commercialize parking substitute driving.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

In addition, Huawei has also launched the Qiankun XHUD 2.0 augmented reality head-up display system, a self-developed automotive-grade imaging module with the industry's highest brightness of 15,000nit and the industry's highest contrast ratio of 2,500:1. Equipped with an AR composition engine, it not only points accurately, but also adds an anti-shake stabilization function, and can also be linked with functions such as intelligent driving.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Huawei also launched the first high-precision 4D millimeter-wave radar in China, which increases the detection range by 35%, improves the detection accuracy by 4 times, and reduces the latency by 65%.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

At the same time, a new generation of HarmonyOS cockpit HarmonySpace was unveiled, including smart car machine, smart audio, and smart display. Equipped with Qianwu engine, it can integrate on-board sensors, Hongmeng visual perception ability and Xiaoyi's voice ability, support Qianwu "know" people, Qianwu "coax" baby, and can copy voiceprints, Qianwu "understands" the car, and Qianwu "helps" you within 15 seconds.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Other new products released include: Qianwu Engine, Qiankun Audio UItimate Extraordinary Series, Qiankun XSCENE Light Field Screen, Qiankun iDVP 2.0 Intelligent Car Digital Platform, XMOTION 2.0 Body Motion Collaborative Control, Qiankun Car Cloud Service 3.0, etc.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year
Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year
Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Some netizens sighed: Huawei's smart car solution is really powerful!

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

It is worth noting that in the afternoon, VOYAH, which had officially announced its in-depth strategic cooperation with Huawei, would hold a technical communication meeting, and netizens speculated that products equipped with these new technologies would be released at that time, and expressed their expectations for the cooperation between the two.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Huawei's "Smart Circle of Friends" is expanding at an accelerated pace

After Huawei entered the field of smart cars, it joined hands with traditional car companies such as Celis, Chery, BAIC, and JAC to launch four major brands, namely AVATAR, Wenjie, Zhijie, and Xiangjie, which detonated the market several times.

It has been pointed out that although the "Chinese content" of these three models is inconsistent, its popularity in the new energy vehicle market is undoubtedly a recognition of Huawei's technical strength and R&D capabilities.

Yu Chengdong, Executive Director of Huawei, CEO of the Device Business Group, and Chairman of the Board of Directors of Huawei's Intelligent Vehicle Solution BU, previously said that Huawei's Smart Mobility Solution is a strategic upgrade of Huawei's smart car model, which aims to leverage Huawei's experience in the past 30 years in the ICT field in terms of incremental components and technical solutions for smart vehicles, deeply empower partners, and create a new era of intelligent vehicles.

The "Qiankun" brings about a further upgrade of Huawei's intelligent driving system, which may mean that Huawei's "Smart Circle of Friends" will accelerate the expansion, and the intelligent mobility model will continue to empower car companies.

Yu Chengdong posted on Weibo today that the sales of Hongmeng Zhixing's four cars have exceeded 100,000 this year, becoming the first new power brand in the Chinese market.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

Earlier this year, Yu Chengdong also revealed that due to the big sales of mid-to-high-end models created by partners, it is expected that Chebu will achieve the goal of turning losses into profits this year. Yu Chengdong also revealed that Huawei's smart car business has turned losses into profits in the first three months of this year, and the car BU is close to breakeven, and it is expected that it should be able to turn losses into profits from April onwards and achieve benign positive development.

According to Northeast Securities, Huawei is positioned as a supplier of incremental components for intelligent networked vehicles, with the ability to provide software, hardware, and intelligent vehicle solutions. The three cooperation models of Tier 1, H1 and Smart can cover the needs of more car companies and help increase revenue scale faster.

According to media reports, a number of companies have been established under Huawei's car BU.

Huawei officially announced the new brand "Qiankun"! Huawei's smart driving target is 500,000 vehicles by the end of the year, Yu Chengdong: The car BU will turn losses into profits this year

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