Recently, after joining hands with global brand spokesperson Yi Yang Qianxi to release the brand micro-film "Memory Journey" to detonate the young circle, on April 24, the company once again released the first quarter report of 2024. During the reporting period, the company's revenue reached 2.562 billion yuan, a year-on-year increase of more than 54%, and the net profit attributable to shareholders of the parent company was 136 million yuan, a year-on-year increase of more than 675%, and thanks to the continuous improvement of the gross profit margin of intelligent electric two-wheeled vehicles, all-terrain vehicles, intelligent lawn mower robots and other products, the company's gross profit margin increased by 2.26 percentage points year-on-year to 30.48%.
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Accelerate the growth of the education business and help the company improve the quality and efficiency of its operationAs a leading global leader in innovative short-term transportation and service robots, the company's short-term transportation business achieved sustained and high growth during the reporting period. Among them, the sales revenue of intelligent electric two-wheelers was 1.19 billion yuan, a year-on-year increase of 119%, and the sales volume of 416,900 units in a single quarter, a year-on-year increase of 126%, and exceeded the domestic cumulative shipment of electric two-wheelers during the reporting period of 3 million units. During the period, the company also released a new electric self with longer battery life, equipped with the RideyFUN AIR intelligent driving system, and revolutionized the human-computer interaction experience - the No. 9 Electric Voyager F2z and the No. 9 Electric Voyager Mz MIX, and simultaneously launched the RideyPOWER intelligent lead-acid system known as the ceiling of the lead-acid battery of electric two-wheeled vehicles, which can increase the battery life of the lead-acid battery by 15% in the same volume, and the energy storage life is longer, and the original product is replaced with a three-year warranty. As the company's advantageous business, its own brand retail electric scooters achieved sales of 151,700 units, a year-on-year increase of more than 20%, and achieved sales revenue of 303 million yuan, continuing to consolidate the leading position of electric scooters in the world. Thanks to the continuous expansion of the international market and strong product capabilities, its all-terrain vehicles achieved revenue of 215 million yuan, a year-on-year increase of more than 90%.
Pictured: Nine Electric Traveler F2z
In terms of robots, the company's Navimow intelligent lawn mower robot achieved sales of 33,100 units, close to 36,800 units for the whole year of last year, achieved sales revenue of 180 million yuan, a year-on-year increase of 2.67 times, and became the world's first non-buried lawn mower brand with more than 30,000 user activations. In March this year, the company once again released the newly upgraded Navimow intelligent lawn mower i series, which further lowered the price of borderless lawn mowing robots while improving product performance, which is expected to continue to expand the target customer base and consolidate Navimow's leading position in the field of household borderless lawn mowing robots. At the same time, the company's new layout of E-bike (electrically assisted bicycle) is also expected to achieve industry leadership by virtue of the subversive riding experience brought by intelligent advantages.
Pictured: Navimow Smart Lawn Mower Robot
The launch of the micro-film detonated the young circle, and 170 million views are equivalent to nearly 6.2 billion box office effectsFor this brilliant performance, in the eyes of industry insiders, in addition to the continuous recognition of the market for the high-quality products of the company itself, and the rapid growth of various sub-categories under the word-of-mouth effect, the more important point is that the company grasps the needs of the mainstream consumer groups in the market, especially for the growth of consumer products such as electric two-wheelers, which is positively correlated with the products and brand management strategies of the young users that are better understood by the company.
On the one hand, based on the majority of user groups, the company plays with the majority of young users by holding product manager meetings, nine friends meetings and other activities, and further feeds back the company's product research and development when gaining insight into the needs and preferences of young users, so that the nine products can better understand users. On the other hand, the company is also through cross-border e-sports, working with the company's global brand spokesperson Yi Yang Qianxi, etc., in a way that young people like to see, to further penetrate the circle of young users at the brand level, so that more and more young people are familiar with No. 9, choose No. 9, and make No. 9's young and cool brand image more deeply rooted in the hearts of the people.
Recently, the brand micro-film "Memory Journey" produced by No. 9 Company and starring Yi Yang Qianxi was officially released, which expressed the spiritual resonance with the majority of young users to pursue beauty, courage and freedom by conveying the brand attitude of "fearless departure, wonderful immediacy".
The data shows that the cumulative number of broadcasts on the whole network has exceeded 170 million times in less than 4 days since the launch of "Memory Journey", and according to the latest average ticket price of 36.4 yuan in theaters nationwide according to the statistics of Maoyan Professional Edition on April 24, "Memory Adventure" is equivalent to nearly 6.2 billion box office. During the period, 12 Weibo hot search topics were also generated, ranking first and second on the Weibo movie influence list for 3 consecutive days, and among the iQiyi moviegoers, young users aged 19-24 accounted for nearly 44%.
The data comes from the statistics of Maoyan Professional Edition on April 24
Focusing on the innovation of short transportation and robot territory, the segmented business represented by intelligent electric two-wheeled vehicles, electric scooters, intelligent lawn mowing robots, all-terrain vehicles, etc., continues to expand its territory in the global market, and achieves industry leadership through technological innovation, and at the same time always walks with users in brand management, and finally completes the performance fulfillment, which has become the key to the steady development of Nine Company for more than ten years. In the future, with the gradual recovery of overseas demand for electric self-balancing vehicles and electric scooters, as well as the acceleration of electric two-wheeled vehicles, and the rapid breakthrough of all-terrain vehicles, robots and other businesses, the growth space of Nine Company will continue to open, and the growth of revenue is expected to continue to accelerate.