Exhibition is an important publicity activity for corporate image publicity, product display, and channel expansion, how to do better and achieve twice the result with half the effort, then we must understand the five elements of the exhibition layout.
First, the goal of the exhibition layout
One of the core elements of exhibition layout design and planning is the object of exhibition layout design and planning, that is, the planning object must determine the planning goal in order to do a good job in exhibition layout design. Planning goals can be single goals or compound goals. A single goal refers to a specific strategy in the layout design of the exhibition, and a composite goal refers to a planned plan that involves two or more event objectives.
Second, the basis of the exhibition layout
The layout design of the exhibition is based not only on the knowledge structure, information storage and professional information of the exhibition organization on the planning object, but also on the subjective and objective conditions for the establishment of the exhibition project. The process of exhibition layout design and planning is a process of analysis, comparison and research, as well as a process of continuous thinking and information processing. In order to successfully plan an exhibition, the exhibition organization must obtain a large amount of first-hand information and grasp the relevant information. According to the requirements of the planning objectives, the exhibition layout design body should collect and sort out various information related to the planning objectives, including the controllable information and uncontrollable environmental information, consumer demand information and competitor information within the exhibition layout design.
3. The main body of the exhibition layout
The main body of exhibition layout design refers to the exhibition layout design organization that carries out creativity, planning and proposing plans, and is a highly intelligent brain operator, which plays the role of a "think tank" in the exhibition layout design activities. The subject of the plan can be an individual, or it can be a certain institution or organization. Because planning is a kind of creative activity with high intellectual intensity, it puts forward special knowledge, culture, ability and quality requirements for the planning subject, and the quality of the exhibition layout design organization directly affects the quality level of the exhibition layout design activities.
Fourth, the plan of the exhibition layout
The layout design scheme of the exhibition is a set of strategies, methods and steps for the relevant institutions of the exhibition organization to achieve the planning objectives of the project and design cultural creativity for the planning and research objects.
5. Evaluation of the effect of the exhibition layout
The evaluation of the planning effect of the exhibition layout design is to judge and evaluate the possible effects before the implementation of the planning plan. In the exhibition layout design, the effect evaluation can be said to be the final work and the beginning of the exhibition layout design renderings, which provides a decision-making basis for the future exhibition layout design project planning, and also provides a reference for the brand growth of the exhibition layout design.