The rhyme of wine is on the fragrant cong, and the fragrance of books is chasing the spring breeze. From April 22, 2024 to May 20, 2024, on the occasion of the 29th World Book Day, the 4.23 World Book Day series of activities hosted by Nanchang Institute of Technology and co-organized by Site Liquor Co., Ltd. was officially opened in the library of Nanchang Institute of Technology. On World Book Day, pursue the spiritual connotation of "Heavenly Creation", enjoy a reading feast in spring, relive the memory of thousands of years in the aroma of Site Liquor Tiangong, and look for traditional cultural genes.
Taste and read: An ancient book that condenses the essence of skills
On April 23, in the library of Nanchang Institute of Technology, a warm interaction and exchange was slowly kicking off, releasing the limited cultural romance that belongs to World Book Day. At the event site, the image promotional video of Site Liquor and the display board of "Nine Methods of Heavenly Craft" of Site Liquor Tiangong Brewing Technology were perfectly integrated with the library to create a strong reading atmosphere. The brewing techniques inherited and evolved from the chapters of "Tiangong Kaiwu" such as Nai Li and Qu Tiller are fully presented in Tiangong Zhenjiu, paying tribute to the classic book fragrance with a mellow and pure wine aroma.
At 15:00 in the afternoon, the opening ceremony of the event officially began. Yu Ronghua, director of the library of Nanchang Institute of Technology, delivered a speech on stage, she said: Starting from Song Yingxing and "Tiangong Kaiwu", one person, one book, one era, and one spiritual culture four dimensions to interpret the craftsman spirit, scientific and technological civilization, and artistic charm of "Tiangong Kaiwu". Encourage more teachers and students to enter the library, read together, bathe in the fragrance of books, and enjoy the joy of reading.
Subsequently, under the leadership of the curator Bai Hong, the on-site leaders and guests visited the "Tiangong Kaiwu" ancient book craft reproduction art exhibition, the illustrations of "Tiangong Kaiwu" such as farming, papermaking, and winemaking were exhibited one by one, vividly presenting the eighteen wonderful skills in the book, and the 12-meter-long scroll "Tiangong Kaiwu" created by Chen Haiyan, Cao Xiaoyang, Tong Biao and Zhang Xiaofeng from the Printmaking Department of the China Academy of Art was very visually shocking and attracted the guests to stop and appreciate.
According to reports, the Nanchang Institute of Technology's "Rediscovery of the Library and Reading Tiangong Civilization" 4.23 World Book Day series of activities mainly include: "Craftsmanship Rhyme" "Tiangong Kaiwu" Ancient Book and Craft Reproduction Art Exhibition, "Tiangong Enlightenment" Tiangong Education, Ingenuity Inheritance Interactive Check-in, "Tiangong Book Shadow" Reading and Watching Movies, Song Yingxing Research Expert Lecture Sharing Four major theme sections, through vivid content display, wonderful interactive check-in and professional popular science lectures, etc., will "Tiangong Kaiwu" The essence of this great classic is vividly reproduced, which stimulates readers' thinking and sharing, allowing readers to walk into "Tiangong Kaiwu", feel the spirit and connotation of Tiangong culture from different cultural perspectives, and taste the integration of Tiangong culture and Site wine culture.
Inherit a thousand-year-old spirit of ingenuity
Over the years, Site Liquor has taken the inheritance of excellent traditional Chinese culture and the spirit of ingenuity of "Tiangong Kaiwu" as its own responsibility, and has taken this World Book Day event as an opportunity to lead the value of reading, inherit Tiangong culture, and continue the spirit of ingenuity. In the words and wine, we can understand the philosophical ingenuity of "the unity of nature and man, follow nature, and simplify the road", pay tribute to the craftsman spirit that has been passed down for thousands of years, and continue the "Tiangong culture" in the new era.
It is worth mentioning that Site Jiutian Work is a high-end strategic brand that promotes Tiangong culture and inherits the spirit of Tiangong craftsmen, and has always been committed to the cultural inheritance of the classics of "Tiangong Kaiwu". In December 2023, the opening ceremony and press conference of Jiangxi Cultural Performance Group's "Jiangxi that Influences the World" series of stage plays "Tiangong Kaiwu" was held in Nanchang. As early as June 2023, Site Liquor launched the "Tiangong Culture Traceability Tour", entering Fengxin, Fenyi, Zhangshu in Yichun, Jiangxi, Jiujiang and other places in Jiangxi, following the footprints of Song Yingxing's hometown and the place where "Tiangong Kaiwu" was written, and chatting with historical literati and scholars. Tracing the author's footprints, feeling the Huazhang deduced by historical craftsmen, exploring the historical heritage, and appreciating the immortal charm of Tiangong culture. In the form of sponsorship of wine, we will help Fengxin "Yaxi Song" to worship ancestors on the ninth winter solstice, and the descendants of Tiangong will drink Tiangong wine, so that the spirit of Tiangong will be on top of a touch of wine, and pay tribute to the great classics through time and space.
Take the classics as a lamp to illuminate the road of culture, and use fine wine as a boat to taste the charm of culture. Si Tejiu, in order to help the "Rediscover the Library and Read Tiangong Civilization Together" 4.23 World Book Day series of activities as a guide, inherit the "craftsman spirit" conveyed by "Tiangong Kaiwu", lead the development of the special flavor liquor industry, continue to promote the spread of "Tiangong culture", and show the cultural confidence of "great country craftsmen" to the world. (Photo and text provided by the organizer)