Rakuten on April 24
EclickWorld Network Technology Co., Ltd. (hereinafter referred to as "eclickworld", stock code: 301171. SZ) today released its 2023 Annual Report and the first quarter of 2024. According to the financial report, Yidiantianxia's revenue in 2023 will be 2.143 billion yuan.
According to the report, in 2023, the company's net profit excluding foreign exchange gains and losses will be 204 million yuan, an increase of 4.8% over the same period of the previous year;
The revenue of eclickworld in the fourth quarter of 2023 is 560 million yuan. In the first quarter of 2024, the net profit attributable to shareholders of listed companies was 50.0943 million yuan, a year-on-year increase of 21.23%, and the net profit attributable to the parent company excluding foreign exchange gains and losses and share-based payments was 64.3319 million yuan, an increase of 38.75% over the same period of last year.
Released KreadoAI, an AIGC digital marketing creation platform
During the two sessions of the National People's Congress in 2024, "artificial intelligence+" (AI+) was written into the government work report for the first time. The report proposes to deepen the R&D and application of big data and artificial intelligence, carry out the "artificial intelligence +" action, and build a digital industrial cluster with international competitiveness to accelerate the development of new quality productivity.
As a marketing technology company that has deployed AIGC strategies in the field of overseas marketing, eclickworld began to pay attention to AIGC-related technologies as early as the GPT-3 stage, actively reserve talents, and began to think about the paradigm changes it will bring to the advertising and marketing industry.
In 2023, after accessing general large models such as GPT-4, StableDiffusion, Midjourney, Wenxin Yiyan, and Tongyi Qianwen for the first time, EclickWorld will carry out AI transformation of the internal technology middle platform in combination with specific business scenarios such as marketing digital human model, enterprise knowledge base model, material generation model, and AI Q&A customer service model.
In July 2023, EclickWorld released its self-developed AIGC digital marketing creation platform KreadoAI, which has covered 203 countries around the world in less than ten months, with 1 million+ registered users and more than one million user visits in a single month, which has been recognized by users from Brazil, China, the United States, India, Europe and the United States and other regions, with an average monthly payment rate growth rate of more than 20% and an average monthly renewal rate growth rate of about 50% The above realizes the application of AIGC in overseas scenarios, and helps enterprises improve quality, reduce costs and increase efficiency in the whole marketing chain.
While solving the problem of "asking AI for creative capacity", EclickWorld immediately launched a data analysis and growth model product based on self-developed models - Digital Eye Intelligence and an intelligent multi-cloud management platform - Gears in early 2024 to solve another key problem of intelligent marketing, "making decisions from data".
So far, the technical products developed by eclickworld have achieved full-link closed-loop coverage of "material creativity, delivery management, budget allocation, and effect data", and the profitability is expected to be further improved.
According to the 2023 financial report, the company's annual R&D expenses reached 86.7078 million yuan, and the company said that it will continue to increase investment in technology research and development in the future, and continue to focus on the four cores of material creativity, delivery management, budget allocation and effect data to help customers realize the customized one-stop solution of "CI+BI+AI+marketing services", give full play to resource advantages, and work with partners to jointly help overseas enterprises explore the global market.
Build a "moat" for sea services
With the rapid development of artificial intelligence technology, the wave of generative AI technology is setting off a round of content productivity reform, and the emergence of large models and generative AI technology provides new possibilities for the innovation and efficiency improvement of the whole link of the advertising and marketing industry, and precision, intelligence and efficiency are becoming a new trend in the industry that more and more advertisers are paying attention to.
EclickWorld said that it has helped advertisers efficiently carry out marketing and promotion and acquire users on a global scale, and has accumulated rich data resources and advertising operation experience in cross-border e-commerce, mobile applications, games and other industries, and has also witnessed the technological transformation of overseas marketing. Especially in the field of cross-border e-commerce, the company has established a deep understanding of the needs of advertisers.
For example, in the process of serving the world's fourth largest coffee chain brand, Cudi Coffee, and helping it go overseas from 0 to 1 in Japan, South Korea, Southeast Asia and North America, eclickworld customized a one-stop solution for it to go overseas with "intelligent cloud + marketing services". When Cudi Coffee first entered the overseas market, EclickWorld formulated a differentiated marketing and promotion strategy of "one country, one policy" for it, breaking through localization barriers with global media voice, influencer marketing, social media operation, etc., serving 13+ overseas countries and regions, achieving drainage for nearly 40 overseas stores, and covering 1 billion+ users around the world.
In addition, with the help of the self-developed Gears platform tool of eclickworld, the integration problem between the original CI/CD system and Amazon Web Services and the cross-border data collaborative call were solved for Cudi Coffee, and the automatic deployment and release of cross-region and cross-platform was realized, which greatly improved the efficiency of technology development. At the same time, with the help of the AI+CI technology integrated service platform and cross-cloud support of eclickworld, the deployment and launch of the overseas business platform was completed in only 3 months.
In the process of serving Transsion Holdings, eclickworld combined with the demand points of consumers in Southeast Asian countries for mobile phones, and conducted multiple analyses of user volume, traffic cost, marketing methods and other aspects of mainstream media, trend media and local media in Southeast Asia, and finally formulated a growth strategy of "digital media and content marketing drive mutual development", and formulated a media strategy of "Meta, Google, TikTok as the main traffic channels, and LINE, Grab and other local media synergy".
During the launch of new products in Southeast Asian countries, Meta alone achieved 6.6 billion exposures and 210 million user interactions on a single channel, reduced the overall CPM cost by 57.44%, increased the brand voice by 146%, and quickly achieved rapid sales growth in the Southeast Asian market.
In the future, it will continue to take root in the field of going overseas, take the three major trends of AI, digitalization and scenario-based as the main direction, focus on delivering customer value, and take product technology as the base, continue to build benchmarking and differentiated service capabilities, expand the scope and depth of services, improve the threshold of market competition, and bring new value and power to all walks of life it serves around all aspects of intelligent marketing.
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Lei Di was founded by Lei Jianping, a media person, if it is reprinted, please indicate the source.