As the summer season draws to a close, last week's film market seemed to be calm, but in fact there was an undercurrent. At this critical juncture, some films have successfully stood out in the market with their excellent quality and topical effect.
"Lonely on the Moon" continues to sit firmly on the box office champion, with a cumulative box office of more than 2.8 billion, and its steady performance and strong appeal have left other films in the dust. Although the plot of "New God List: Yang Jian" has caused controversy, the box office trend is still strong, showing the audience's love and support for the series.
What's even more striking is that "Tomorrow's War" has successfully set off a boom in the market through accurate emotional marketing. The hot topics on the short video platform and the extensive discussion on social media have brought the film a high degree of exposure and attention. While this marketing approach has sparked some controversy, the film's box office success is a real testament to its success.
However, last week's biggest surprise came from Hidden in the Dust. Nearly two months after its release, this small- and medium-cost literary film suddenly ushered in a strong rebound at the box office and word of mouth. The love story in the film touched the heartstrings of countless viewers and made people feel the truth and beauty of life. This kind of double counterattack of word-of-mouth and box office not only highlights the excellent quality of the film, but also proves the market's desire and recognition for high-quality content.
In the new week, although the number of new films is limited, "My Extraordinary Parents" starring Hui Yinghong will undoubtedly become the focus of the market. The film focuses on the visually impaired community, showing their resilience and courage through real and touching stories. Hui Yinghong's joining as a powerful actor adds highlights and expectations to the film.
Overall, although the summer season is coming to an end, the film market is still full of infinite possibilities and surprises. Whether it is the counterattack of old films or the rise of new films, we have seen the vitality and potential of the film industry. For the audience, this is undoubtedly a moment worth looking forward to and paying attention to.