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Jiang Yuhong gently inhaled the fresh breath of the field, and her face was filled with the peace brought by the warm sun. At this moment, her heart was surrounded by a sudden tranquility and endless joy.
However, when she recalls a few years ago when she was a brilliant IT executive, the figure of busy between top commercial buildings and five-star hotels filled her every day, and the never-ending toil, like an eternal cycle.
In the past, Jiang Yuhong had to organize a team to write complex code every day, carefully build a big data analysis platform, and go all out to provide perfect services for distinguished customers.
Although such a seemingly glamorous urban life and work often makes her feel deeply depressed and tired.
Even a brief smile greeting with a stranger in the elevator room could not hide her inner exhaustion and could not experience true happiness.
Exposure to computer radiation for a long time in the working environment not only caused Jiang Yuhong to suffer from severe cervical spondylosis, but also significantly reduced her eyesight. She began to grow tired of the busy city life, and the tiredness of the neon lights at night intensified.
Deep down, she has a growing desire to get away from this oppressive urban environment, return to nature, and live an idyllic life that follows the true nature of life.
Recalling her decision to resolutely resign from a high-paying senior position in the IT industry, Jiang Yuhong's eyes were slightly gloomy. Although her career is at its peak, she still chooses to give up just to pursue the life she yearns for.
In 2010, Jiang Yuhong was pregnant, and the fetus in her womb was the crystallization of her love with her husband Su Yu. As a soon-to-be mother, Jiang Yuhong attaches great importance to food safety issues, and she will be very concerned about all matters related to fetal health.
Living on the outskirts of the city makes it easier for Jiang to go to the countryside for field trips, and she often visits vegetable planting bases that are advertised as "organic". However, to her regret, no single company was willing to open the door and give her an insight into the entire process from breeding to market.
All she could see was how the workers packed the vegetables.
"I once thought that it would be relatively easy to go to the local organic vegetable planting base to inspect it, but I didn't expect the reality to be so disappointing, and no company was willing to open the door," Jiang Yuhong said with emotion, "As far as the eye can see, trucks full of vegetables are busy shuttling, and these vegetables leave us after a series of so-called 'green pollution-free' gorgeous packaging."
Even in the supermarket, the expensive organic dishes don't give her complete peace of mind.
At this time, the mother's beloved baby son, the "Big Apple", was quietly born! She hoped that the child could grow up carefree and healthy in a green and healthy environment. Therefore, the couple resolutely decided to rent 20 acres of wasteland in Beijing, build their own "love nest", and open a new chapter of organic vegetable planting life.
Looking back on the past, the childish "Big Apple" is like a cheerful bird, playing in the farm every day, chasing chickens, climbing hawthorn trees, and enjoying the good times of fragrant fruits.
Seeing her children grow up healthy and happy in this new world, Jiang Yuhong's love for farming has become more and more firm, and she is determined to let more people taste safe and high-quality ingredients and live a green and healthy life.
On the first 20 acres of land, Jiang Yuhong and her husband Su Yu carefully planted more than ten common vegetable crops, such as cucumbers, eggplants, tomatoes, etc., and also raised some poultry and livestock.
However, when the harvest season arrived, they encountered a thorny problem – the production was so large that it was far more than they expected, and they could not sell it all.
An ordinary hawthorn tree can produce hundreds of catties of fruit, and the vegetables on 20 acres of land are growing wildly, with cucumbers, eggplants, tomatoes, etc. Seeing that the fruits of hard work finally had nowhere to go, but to let them rot in the fields, Jiang Yuhong's heart was filled with endless pain.
To address this looming crisis, she began to look around for available resources, hoping that they would lend a hand and digest the unsalable vegetables. Because the vegetables planted by Jiang Yuhong are organic ingredients without pesticides and chemical fertilizers, they not only taste pure, nutritious, but also have a long shelf life and are resistant to storage, which quickly won the love and support of many executives and friends.
Without exception, they have expressed a strong desire to be able to buy their products for the long term. At the same time, the senior managers are enthusiastic about renting land to grow their own vegetables, and they are eager to own their own small vegetable gardens and get involved in growing green and nutritious organic vegetables for their own tables.
However, the relevant policies at that time strictly stipulated that if you want to carry out this kind of business, you need to lease at least 10 large-scale greenhouses, just when Jiang Yuhong was in trouble, a global company that dominates the field of information technology threw her a sincere intention to cooperate, the company generously provided Jiang Yuhong with part of its own land, let her be responsible for operation and management, and Jiang Yuhong only needs to pay a certain amount of management fees every year, so the two sides quickly reached a consensus, Jiang Yuhong successfully leased 8 large greenhouses, which is undoubtedly a major turning point in Jiang Yuhong's career！
At the same time, she also skillfully used the initial 20 acres of land as a demonstration base to show potential customers the strength of their farms, although the road to entrepreneurship is full of hardships, but Jiang Yuhong has always been firm in faith, without flinching, she has invested huge financial resources, and has successively leased and established a number of large-scale farms and vegetable greenhouse bases across the country, with unremitting efforts and perseverance, in 2016, only in the bustling city of Beijing, Jiang Yuhong's agricultural product sales successfully exceeded the 100 million yuan mark, has achieved the name of the "pastoral rich" who is now worth more than 100 million.
In 2012, Jiang Yuhong ushered in a crucial turning point in the development of her agricultural career—— The world-renowned information technology giant Oracle became her first heavyweight customer, which is undoubtedly the highest praise and the most powerful affirmation of Jiang Yuhong's agricultural careerAt first, Jiang Yuhong was still trying to convince these large enterprises, however, when she once again warmly invited them to visit the farm and experience the fun of farming activities, these senior managers were deeply touched, and they laughed and laughed, as if they had found the innocent joy of their childhood, after hard work, they could also taste fresh and delicious farm-grown food, pick the freshest vegetables and fruits on the farm, and even eggs from the depths of the field。
In the warm applause and endless praise of the crowd, Jiang Yuhong demonstrated the tremendous influence of her deep connections and resources accumulated in the senior management circle! With her outstanding talent and wisdom, she has successfully attracted the attention of a series of Fortune 500 companies, including Oracle, Panasonic, Volkswagen, Microsoft, and IBM, and successfully brought them to the door of cooperation.
This win-win situation amazed us, and added respect and admiration for Jiang Yuhong.
The forms of cooperation between the two sides are also rich and diverse, and they are unique. Some companies choose to directly lease the greenhouse base in Jiang Yuhong's hands, while others generously hand over the right to use their own land to Jiang Yuhong for free to operate and manage.
In return, Jiang Yuhong only needs to pay a certain amount of management fees every year, which is undoubtedly a mutually beneficial and win-win model.
In addition, these companies will also organize employees to come to Jiang Yuhong's farm from time to time to experience the fun of hand-picking, and take pastoral tourism as an employee benefit, which is undoubtedly a very creative way, which not only enhances the sense of belonging of employees, but also enhances the corporate image.
Whenever night falls, Jiang Yuhong often stands quietly in front of the gate of the farm, staring at the shining logos of the world's top 500 companies, and his heart is full of incomparable pride and pride.
She knows very well that this enviable achievement is not achieved overnight, but she has come out step by step with enthusiasm and almost persistent efforts, starting from the initial 20 acres of land, to the current agricultural empire with an annual income of more than 100 million yuan all over the country, behind which is the countless hardships and setbacks she has experienced.
As a professional manager who has been a leader in the IT industry, Jiang Yuhong has a deep understanding and insight into Internet thinking. With this unique experience and network resources, she continues to export innovative ideas to the agricultural field and use Internet thinking to promote the transformation of traditional agriculture.
As early as 2014, Jiang Yuhong has fully integrated the farm's App with WeChat, realizing the seamless connection from online marketing, order processing to offline delivery, bringing customers an unprecedented convenient experience.
Through mobile phones, customers can not only check the real-time dynamics of the farm at any time, but also place accurate orders according to their own needs, and enjoy the service of fresh organic vegetables delivered directly to their homes without leaving home.
"This has gone far beyond the scope of traditional agriculture, it has transformed into a new type of Internet agricultural company. Jiang Yuhong said with a smile. Today, her farm has initially realized modern and intelligent operation, and is steadily moving towards professional and industrialized agriculture.
In Jiang Yuhong's understanding full of enthusiasm and firm belief, the innovation brought by the Internet to traditional agriculture is far from being limited to the innovation of marketing channels and methods, and more deeply penetrates this change into the planting concept and production mode of agriculture.
Thanks to the application of cutting-edge technologies such as the Internet of Things, cloud computing and big data, Jiang Yuhong leads the team to track and monitor every minute detail in the process of crop cultivation with her excellent leadership ability, so as to accurately grasp the important factors such as soil environment, temperature and humidity and even fertilization timing required for plant growth, so as to make targeted and intelligent adjustments.
This is undoubtedly the in-depth practice of the refined operation mode of agricultural planting! The "on-demand fertilization" model effectively solves the ecological problems caused by the excessive use of chemical fertilizers and pesticides, which not only helps to improve crop yields, but also ensures that the green, safe and quality of agricultural products meet the highest standards.
"Our ultimate goal is to maximize the cultivation of every crop and every seed, so that it can realize its inherent growth potential and cultivate impeccable high-quality agricultural products.
Jiang Yuhong announced with confidence.
Through the comprehensive industrialization of agricultural production and the use of modern management methods, the team led by Jiang Yuhong continues to improve production efficiency and gradually improve the level of standardization.
Looking forward to the future, she looks forward to widely promoting this highly innovative "Internet + agriculture" model across the country, helping China's traditional agriculture to transform and develop to modernization, and contributing to the realization of agricultural modernization.