With the release of domestic mobile phone shipment statistics in the first quarter of 2024, Huawei's mobile phone business has returned strongly, and the market share of many mobile phone manufacturers such as Apple and Xiaomi has declined significantly. This marks that the pattern of the domestic mobile phone market is undergoing profound changes over the years.
According to the latest data from market research institutions, since the fourth quarter of 2022, Huawei's mobile phone shipments have grown against the trend due to the acceleration of domestic 5G network construction and the transformation of self-developed chip achievements.
For the whole year of 2022, Huawei's mobile phone shipments increased by 30% year-on-year, and its market share returned to more than 10%, becoming the only brand to achieve growth. This trend continued in the first quarter of 2023, with Huawei's mobile phone shipments increasing by another 69.7% and its market share reaching 15.5%, successfully jumping to the fourth place in China, only 1.2 percentage points behind Apple, the third place.
In contrast, Apple, which suffered a major supply chain crisis in 2022, saw a dismal 19.1% decline in mobile phone shipments in the first quarter of 2023, and its market share fell to 15.7%, making it the brand with the largest decline.
Apple, which has dominated the domestic market for many years, has lost its market position after the rise of Huawei. Industry analysts believe that Apple's over-reliance on the Chinese market and the OEM industry chain, and its own lack of innovation, have revealed obvious shortcomings after Huawei's R&D strength has improved.
In addition, Xiaomi, which once dominated the domestic mobile phone market, will also experience a decline in performance and a wave of layoffs in 2022. Entering 2023, Xiaomi mobile phones continue to be weak, falling out of the top five in the domestic market share for the first time. The decline in Xiaomi's mobile phone market position is inseparable from factors such as serious product homogeneity and lack of core competitiveness.
In the face of Huawei's strong return, the decline in the market position of many smartphone manufacturers such as Apple and Xiaomi indicates the reshaping of the domestic mobile phone market pattern. Relying on the strength of independent innovation, Huawei has broken the long-term control of foreign brands represented by Apple on the domestic high-end mobile phone market, and achieved a breakthrough for local brands.
This marks the transformation of China's smartphone industry from "following" to "running" and even "leading", and the self-confidence and determination to achieve independent innovation and technological breakthroughs are of great significance to promoting industrial upgrading.
At the same time, it also shows that Huawei can still exert its tenacity and independent innovation spirit under the US technology blockade and sanctions, achieve breakthroughs in key core technologies, and quickly recover its commodity strength. In particular, Huawei's self-developed core technologies such as 5G chips, operating systems, and Eye cameras have helped Huawei maintain a leading position in the performance and user experience of mobile phone products.
These technological breakthroughs are not easy to come by, demonstrating the determination and strength of Chinese enterprises to improve their independent innovation capabilities. This will not only play an important role in the development of China's science and technology industry, but also have a positive impact on leading the global scientific and technological transformation.
Looking ahead, Huawei is expected to continue to play a leading role in industrial transformation and upgrading in the 5G era with its technical strength and innovation DNA. At the same time, China's mobile phone industry will also achieve new development in the breakthrough of local brands and the improvement of innovation awareness. This will be of great significance to consolidating China's scientific and technological strength and industrial competitiveness, as well as to its long-term economic development.
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