Recently, cross talk actor Cao Yunjin visited a hotel in Xi'an and shared a video, but was questioned by the well-known anti-counterfeiting blogger Sheng Tang Leiyin, and the incident quickly fermented, triggering a heated discussion about the professional ethics of store bloggers, business integrity and public trust.
On the evening of April 23, Cao Yunjin responded to the controversy, denied the rumors of charging high fees for visiting the store, and said that he was open to criticism and questions on the Internet, and even humorously welcomed him.
Sheng Tang Lei Yin insisted on his position, not only pointing out that the weight in Cao Yunjin's store visit video did not match the reality, but also exposed the fierce news that Cao Yunjin charged 100,000 yuan for visiting the store.
As a new type of promotion, the essence of store visit video should be to truly and objectively reflect the services and products of merchants, so as to provide consumers with valuable reference information.
However, if the blogger deliberately exaggerates or conceals the truth in order to pursue clicks and attention, then this behavior not only damages the rights and interests of consumers, but also damages the image and credibility of the blogger himself.
As a well-known local anti-counterfeiting blogger in Xi'an, Sheng Tang Leiyin's questioning and anti-counterfeiting behavior of Cao Yunjin's store visit incident is undoubtedly a powerful supervision of the professional ethics of store bloggers. Sheng Tang Lei Yin's behavior reflects the power of online supervision, and also reminds consumers that they should maintain rational thinking and not blindly follow the trend when facing Internet celebrity recommendations.
In this case, we should also pay attention to the issue of merchant integrity. As the main body of services and products, the integrity of merchants directly affects the shopping experience and trust of consumers. If a merchant deliberately deceives consumers or colludes with store bloggers to carry out false propaganda in order to pursue short-term interests, then this behavior not only harms the interests of consumers, but also damages the long-term development of the business.
With the development of the Internet, more and more Internet celebrities have begun to get involved in the fields of store exploration and recommendation, and their recommended content can often affect the consumption choices of a large number of fans. However, due to the complexity of the online environment and the asymmetry of information, the public's trust in influencer recommendations is gradually decreasing. Therefore, influencers should be more cautious and responsible when making recommendations, ensuring that the recommended content is authentic and reliable, so as to win the trust and support of the public.
In this incident, the attitudes of Cao Yunjin and Sheng Tang Lei Yin are also worth pondering. Although Cao Yunjin denied the rumors of charging high fees for visiting stores, he showed an open and tolerant attitude towards doubts and criticisms on the Internet. This attitude not only helps to alleviate the pressure of public opinion, but also helps him to better adjust his behavior in the future and improve the quality and credibility of the store visit video. And Sheng Tang Lei Yin insisted on his own position and had the courage to expose the truth, which is worthy of our admiration for his courage and sense of responsibility.
Sheng Tang Lei Yin exposed Cao Yunjin's fierce news of charging high store visit fees, but we can't deny all of Cao Yunjin's store visit videos and recommended content based on this alone. In the same way, we should not lose confidence in the entire store visiting industry because of the dishonest behavior of individual merchants. On the contrary, we should learn a lesson from this incident, strengthen the supervision and management of bloggers and merchants who visit stores, and promote the healthy development of the store visit industry.
Although the incident of Cao Yunjin's shop being cracked down on is just a trivial matter in the entertainment industry, it has triggered us to think deeply about the professional ethics of store bloggers, the integrity of merchants and public trust.