The catering industry, as a traditional service industry closely related to people's lives, has always attracted the attention of many entrepreneurs with its relatively low threshold and good cash flow. However, with the changes of the times and the intensification of market competition, the operation difficulty of the catering industry has gradually increased, and the rate of store closures has remained high. So, why are so many people still choosing to join the catering industry in such a difficult environment? In the current society, the catering industry seems to have fallen into a seemingly contradictory situation: on the one hand, countless restaurants have closed down soon after opening, which seems to indicate the difficulties and risks of this industry; on the other hand, there are still a large number of people who choose to join it, trying to get a piece of the pie in the fiercely competitive market. Why is it difficult to do in the catering industry, but there are always people who go forward and invest in it? Today, Tianyu Duge will analyze this phenomenon from multiple dimensions and explore the deep reasons behind it.
First, the gap between ideals and reality
The catering industry does have the appearance of a low threshold. Compared to other industries, the initial investment in the restaurant industry is relatively small and the return period is relatively short. This characteristic makes many entrepreneurs think that as long as they have a certain amount of capital and resources, they can easily open a restaurant and achieve quick profits. However, this perception ignores the complexity and challenges of the F&B industry.
The success of the catering industry does not only depend on the quality of the taste, but also tests the comprehensive ability of the operator. Product selection, site selection, operation and other links require careful planning and efficient implementation by operators. Product selection needs to keep up with market trends to meet consumers' taste needs, site selection needs to consider factors such as foot traffic, competition and rental costs, and operation needs to focus on service quality, cost control and marketing strategies. All of these require operators to have keen market insight and rich management experience.
However, it is precisely this gap between ideals and reality that makes some people see opportunities. They may think that if they can overcome these difficulties, they will be able to stand out in the F&B market. This desire to succeed and the desire to conquer challenges drives them to constantly invest in trying to achieve their dreams in the restaurant industry.
The dilemma of the catering industry
Fierce competition: As the catering market continues to expand, so does the competition. Whether it is a large chain brand or a small individual food and beverage store, they are competing for limited consumer resources. This kind of competition is not only reflected in price, but also in quality, service, environment and other aspects.
Diversification of consumer needs: Modern consumers have increasingly diversified catering needs, and they not only pursue taste satisfaction, but also value factors such as dining experience and cultural atmosphere. This makes F&B businesses need to constantly innovate to meet the changing needs of consumers.
High cost pressure: The cost pressure in the catering industry mainly comes from raw materials, rent, labor, etc. In the context of rising prices and soaring rents, the profit margins of catering companies are constantly compressed.
Rapid technological update: With the advancement of technology, the catering industry is also facing the challenge of technological update. How to use new technologies to improve operational efficiency and improve customer experience has become a problem that catering companies need to think about.
Second, the attraction of industry characteristics
The F&B industry has some unique characteristics that make it the choice of some people. The catering industry is an industry with abundant cash flow, which is very attractive to some people who are in urgent need of cash flow. The catering industry has a certain market stability, and even in times of economic downturn, people need to eat, so the demand in the catering market is relatively stable. In addition, the catering industry also has a large space for development and innovation potential, which provides a broad stage for those who have entrepreneurial spirit and innovation ability.
3. Employment pressure and life pressure
In today's society, the pressure on employment is increasing, and many people are facing the dilemma of unemployment or employment difficulties. In this case, some people choose to devote themselves to the restaurant industry as a means of earning a living. They may not have much capital and experience, but they take a fancy to the relatively low entry threshold of the catering industry, and hope to gain a foothold in this industry through their own efforts.
At the same time, the necessity of life is also the reason why some people choose the catering industry. Against the backdrop of rising prices and the increased cost of living, some people need to find more sources of income to make ends meet. The catering industry, as a relatively easy to enter industry with certain revenue potential, has naturally become their first choice.
Fourth, the siege effect and psychological game
The siege effect is particularly evident in the catering industry. Those who are already in the industry may be exhausted by the fierce competition and pressure and want to flee the industry, while those who are still outside the city see the boom and opportunity in the restaurant industry and want to get a piece of the action. This kind of psychological game and mutual influence has always made the catering industry always maintain a certain attractiveness.
In addition, there are some people who invest in the catering industry with a fluke mentality and a gambling mentality. They may have seen someone around them who has had success in the restaurant industry and think they have the ability to replicate that success, or they may want to make a big one-time investment in exchange for high returns in the future. Although this mentality carries a certain amount of risk, it is also what drives some people to continue to invest in the restaurant industry.
5. Responding to challenges and seeking breakthroughs
Many people think that the threshold for catering is relatively low, many people think that everyone has to eat anyway, not to lose money, there is cash flow every day, and the payment can be paid later, all think it is easy to do, in fact, it is very wrong, no matter how much money is earned, I will talk about how much to pay, rent, decoration, equipment, staff dormitory, ingredients, staff wages, publicity, open the public, open Douyin, open Xiaohongshu, etc., a lot of expenses, and the last thing left is their own, so I often say that catering is a job of picking up coins, and think twice about entering the pit, and now the capital should be more careful, and those who do not have the strength should not enter！
In the face of various challenges and difficulties in the catering industry, we need to look at the industry from a more rational and comprehensive perspective. First of all, we should recognize that the F&B industry is not an easy task to achieve overnight, but requires long-term investment and hard work to succeed. Secondly, we need to continuously improve our professional ability and comprehensive quality to adapt to the rapid development and changes of the industry. In addition, we need to focus on innovation and differentiation to stand out in a competitive market.
The government and society should also provide more support and help for the development of the catering industry. For example, the government can introduce relevant policies to regulate market order and reduce operating costs, and society can strengthen industry exchanges and cooperation, promote resource sharing and complement each other's advantages. These measures will help to enhance the overall competitiveness and development level of the catering industry.
Although the catering industry is difficult to do, there are many reasons why there are always people who continue to invest. We should look at the industry in a more objective and holistic way, not only to see the opportunities and potentials, but also to recognize the challenges and risks. Only in this way can we find our own place and development space in the catering industry.
In the future, the F&B industry will continue to face various challenges and opportunities. We need to constantly adapt to changes and innovate in order to be invincible in the fierce market competition. At the same time, we should also maintain a rational and cautious attitude, and avoid blindly following the trend and investing impulsively. #为什么餐饮难做还有那么多人选择? #