文 |Zia Joymaker
Editor: Business bigwigs say Zhang Zhang
Lan Xiang used to be a god-like existence, killing double first-class universities such as 985 and 211 in seconds. is known as the twin stars of technical schools, but why did he suffer from prison because of an advertising dispute?
Family strife is comparable to a bloody TV series. What kind of secret is hidden behind the enforcement of 180 million yuan of funds? Let's follow the footsteps of business leaders to understand the story behind Lan Xiang.
Seize the moment and start a technical school
"Which excavator technology is strong, Shandong is looking for Lanxiang in China", I believe many people have heard this easy-to-use advertising slogan, but Shandong Lanxiang, which once had 20,000 students in school, has begun to be quiet.
Now, Lanxiang Group has applied for the cancellation of the account, and the reason for the cancellation is that it is dissolved after discussion by the board of directors. Prior to this, the founder of Lanxiang Technical School had waged a ten-year struggle with his wife.
Everyone is worried about the rumored rich wife, what kind of reason will make her decide to divorce, and the reason given by the wife is that her husband frequently abuses her. According to her report, her husband's personality was seriously flawed and he often punched and kicked himself and his children, so she decided to file for divorce. Facing the pressure of public opinion, Rong Lanxiang could only sign the divorce agreement.
But this is only the beginning of the entanglement between the two people. Because in the divorce agreement, one of the most important articles is about the distribution of property.
One of the most important is the community invested and built by two people in their hometown of Henan, with a total of 351 houses and a commodity value of 180 million yuan.
According to the terms of these agreements, the properties were supposed to be divided among the six children, but Rong Lanxiang had planned it in advance. Apply for protection of your property in advance. This also means that all the assets in his name will need to be applied for before they can be seized. After discovering her husband's abnormal behavior, she, as a mother, also thought of a corresponding countermeasure, that is, to find the seller before the court seized it.
As a result, she quickly made an announcement to sell the house, attracting many buyers with a below-market price. But before signing the agreement, he had a requirement, that is, it must be at the time of transfer before the seizure.
Obviously, this method does not work and involves breaking the law. So when Rong Lanxiang stopped this activity when she returned to her hometown from Shandong, she asked her father to bring someone to stop it.
So the two even fought. And it has a great adverse effect, in the trial of the court, there are 4 leaders of Lan Xiang, and four of them are her sister and younger brother.
This operation method also led Kong Suying to be directly arrested. After entering prison, she did not give up, and while sending people to collect evidence, she accused her ex-husband of tax evasion.
The dispute in the divorce case led to an increasingly rigid relationship between the two people, and the person who was sentenced at the same time was their daughter, Rong Ting, who later reported her.
After many palace fights, Rong Lanxiang was revoked in all four companies, and the legal representative was transferred to his son. In fact, as early as in his business map, planning has involved real estate, finance and other industries.
Among them, the residential Tianlun Garden project developed in Henan is also a flashpoint of conflict between the husband and wife.
After investigation, her ex-husband did have tax evasion, and the amount was as high as millions. It used to become a national vocational college by advertising. In recent years, because of various negative news such as inter-provincial fights. Even Lanxiang Technical School is beginning to face crises such as transformation.
According to previous reports, Rong Lanxiang and his wife's entrepreneurial experience was only a few classrooms at the beginning. A vocational and technical school was set up, which was the predecessor of Lanxiang. In the beginning, the only majors in the school were painting, sewing, etc. 1988 was a turning point for Lanxiang School. At that time, Rong Xianglan decided to cooperate with the troops, and the advantage of cooperation was that the troops could provide venues.
Celebrities are invited to endorse, and tens of thousands of students are involved
It can also bring students to the school. Since then, Lanxiang Technical College has begun to enter the right road, and in 1988, Lanxiang can reach tens of thousands of students.
When Lanxiang was founded, it was not long before the reform and opening up. With the development of urbanization, more and more rural people are moving to the cities, but most of the rural population has few skills due to the low level of education.
So they are in dire need of vocational skills training. Rural vocational education is the top priority in the development of vocational education. This is mainly due to the fact that more than 6 million rural junior high school graduates do not receive vocational education every year, and together with high school graduates who do not go to university, about one million people need to receive specialized vocational education every year.
At the beginning of its establishment, their division of labor was very clear, the wife mainly managed the interior, and Rong Xianglan mainly solicited business outside.
In 2006, Lanxiang decided to hire Tang Guoqiang as the school's spokesperson. It has successively shot advertisements for auto repair, excavators, CNC machine tools and other majors, and has good teaching quality with the improvement of popularity.
Students are overwhelmed with the number of students who come to study. Which excavator school is strong, Shandong is looking for Lanxiang in China", with these classic advertising words, the characteristics of Lanxiang and the practical core values are played out.
Through this series of advertisements, the audience in front of the TV saw more and more choices, relying on technology and professionalism to make money is the main point in the advertisement, which also formed the initial impression of Lan Xiang, for the initial teaching concept, he believes that students are products. The most important thing is the quality of the quality.
With the help of vocational training and the advertising of well-known spokespersons, Lanxiang has slowly become synonymous with technical schools and excavators. By this time, they already had five campuses. Reach a huge scale of 30,000 students. It mainly recruits many majors such as auto repair, chef and so on.
Not only advertising, but also various majors with poor job prospects will be cut. Just when China ushered in the explosion of infrastructure, Lanxiang began to strongly recommend the excavator profession.
Facing the battle, Lan Xiang should have been advancing in the times. But I never thought that it would not be long before I encountered the reform of the education system and further strengthened the training of vocational education.
The most important stage is to train the rural labor force to become the blue-collar workers needed in the cities. And the second main stage is to solve the employment problems of college students and help them find their first job.
Wazumako Rebellion
There is also a third stage, which is the development of new vocational education. With the development of the Internet, the demand for jobs in artificial intelligence and the Internet has exploded.
In the first two stages, Lan Xiang did very well, but in the final stage, he couldn't see any of it.
However, Lanxiang Group, which started from education and training, is still stuck in a long time ago. Even the last update of the school profile on Lanxiang's official website was 6 or 7 years ago, according to relevant information.
Lanxiang has opened a number of majors such as automobile maintenance, cooking, CNC engineering, hairdressing and so on. Over the past 30 years, it has cultivated more than 400,000 technical talents for the society. It can be seen from this that Lanxiang recruits about 30,000 students.
However, in the process of Lanxiang's continuous infighting, other vocational education in the mainland has begun to gradually mature, and many small companies have gradually developed into listed companies. Among them, the value of listed companies reached 270 billion yuan.
Ten years ago, Lan Xiang was still a mythical existence, and it was even known as the Whampoa Military Academy in the training world, but when it comes to Lan Xiang now, it will automatically associate words such as family scuffles, fights and mutual assaults.
But in the face of such an ending, it is really embarrassing. The dividends of the times are declining, and the infighting of enterprises has also consumed a lot of vitality. It's just that when people attribute, they only see those individual struggles, and they can't see the changes in the general environment.
Just like when reading "Dream of Red Mansions", one of the four famous novels, many people will always attribute the decline of the family to their open and secret struggles, rather than the changes of the times.