Yesterday, many consumers received a text message from MJstyle, which exploded instantly.
Screenshot of text message
As a result, many consumers who recharged MJstyle prepaid cards contacted online customer service, but only some consumers successfully connected and registered the bank card number and other information required for the refund process.
Screenshot of the membership information page
How did MJstyle, which was once regarded as the biggest competitor of ZARA, get to where it is now?
MJstyle, a local fast fashion brand founded by Yuan Bayuan, the ex-husband of well-known artist Zhang Yuqi, was exposed to large-scale store closures and layoffs as early as last year, and it seems that it has already shown its decline.
At its peak, MJstyle had nearly 1,000 stores, and the speed of store opening was far ahead.
However, frantic expansion and misguided business decisions seem to have led Yuan and MJstyle into the abyss. As the competition in the fast fashion field becomes more and more fierce, this decline cannot be saved.
In addition, the decline in product quality and premium issues have also been criticized by consumers.
Netizen evaluation
Someone asked: MJstyle has fallen, will the next MJstyle be far away?
Time will tell.
And whether this is just the failure of MJstyle as a company, or a representative of the decline of fast fashion, it is also worth thinking about for all clothing people!
Offline stores