Recently, the bidding supply chain brand promotion platform released the list of "2024 Top Ten Brands of China's High-end Clothing Customization", and brands such as Hongdu, JOEONE, Haw Par, Jinba, "DONGMENG", Red Collar, Guoren, Shengdexi, WEIBANG, TRANDS and other brands were honored on the list for their excellent performance, high popularity and brand influence in the high-end customization market. The purpose of the event is to promote and display the latest development trends and excellent brand representatives in the field of high-end clothing customization in mainland China, establish a benchmark of "Chinese brand", give full play to the leading role of the brand, promote the healthy development of the high-end clothing customization market, and lead the industry to a higher level. Provide reliable and valuable information reference for all walks of life.
It is understood that the 7th "China Garment Bidding and Procurement Evaluation and Promotion" event lasted more than 2 months, relying on bidding big data, mainly considering the basic operation of the enterprise, profitability, product and service quality, transaction integrity, customer satisfaction, market share, innovation ability, brand influence and social contribution and other indicators, after strict market research and comprehensive review, the final production of the "2024 China Apparel High-end Customization Top Ten Brands" list. The companies on the list have a deep heritage and rich experience in the high-end customization market, adhere to innovation-driven development, continuously improve design capabilities and process levels, and provide customers with unique, fashionable and customized products and services that meet the needs of modern aesthetics, which has won wide recognition and customer trust. At the same time, it has created a unique brand image, consolidated and enhanced the market position of the brand, and improved the added value and market competitiveness of the brand. The successful experience and advanced concepts of these brands have also provided useful reference and inspiration for the entire industry, and led and promoted China's garment industry to move towards higher and farther goals.
The release of the list of "2024 China's Top Ten Clothing High-end Customization Brands" is not only an affirmation and commendation of outstanding brands, but also an encouragement and guidance for the development of the entire garment industry. It also provides a reference for understanding and selecting high-end custom brands for the clothing customization market, helping it to make consumption decisions more rationally, and promoting the consumption upgrading and quality improvement of the whole society. At the same time, the release of the list also promotes competition and cooperation between brands, injecting new vitality and impetus into the development of the industry, and we also look forward to more brands joining the competition in the high-end customization market to jointly promote the prosperity and development of China's garment industry. It is believed that in the future, China's high-end clothing customization market will show a more prosperous and diversified development trend, and contribute more Chinese strength to the development of the global clothing industry. The specific list is as follows:
1. "Hongdu" Beijing Hongdu Group Co., Ltd
Beijing Hongdu Group Co., Ltd. is a cross-industry comprehensive enterprise group, which brings together five time-honored clothing brands with a history of 100 years, including Hongdu, Zaocun, Blue Sky, Shuangshun and Huabiao, among which, the "Hongdu" brand enjoys the reputation of "China's first high-end ready-to-wear customization", and is recognized as "China Time-honored Brand" by the Ministry of Commerce and "Beijing Time-honored Brand" by Beijing Time-honored Brand Association. Men's clothing such as tunics, suits, coats, jackets and other men's clothing and all kinds of women's clothing are all characteristic products of Hongdu, and the "Hongdu Zhongshan Costume Making Skills" and Shuangshun "Beijing-style Cheongsam Making Skills" have been rated as Beijing Municipal Intangible Cultural Heritage.
The "Hongdu" brand originated from the 100-year-old Red Gang tailor and has a special position in the history of Chinese clothing development. In 1956, under the kind care of the premier, 20 famous clothing stores in Shanghai moved to Beijing to jointly form the "Red Capital". After moving to Beijing, the first task of the Red Capital was to serve the party and state leaders, and the "Mao-style Mao Suit" designed and produced by the Red Capital for the chairman was rated as one of the top ten suits that influenced the world by the British "Independent" in 2007. Serving the diplomatic cause of New China is also an important mission of the Red Capital, and foreign heads of state and diplomatic missions visit China, and the Red Capital clothing has become the first choice for VIPs. In major national activities, Hongdu costumes showed the demeanor of a great country, and dressed for the 50th, 60th, and 70th anniversaries. Uniformed for the 1990 Asian Games and the 2008 Olympic Games; Uniforms for the 2022 Winter Olympics service team, etc.
2. "JOEONE" JOEONE Co., Ltd
JOEONE Co., Ltd. is a leading enterprise of men's business casual brands in China and a leading enterprise in the domestic men's trousers industry, mainly engaged in the production and sales of men's business casual brand apparel, including men's trousers, jackets, shirts, T-shirts and suits. The company's products are mainly self-made production, supplemented by commissioned processing and production, and are sold in a combination of direct sales and franchise models, and are the drafting units of the People's Republic of China to participate in the formulation of national standards for trousers and washed garments.
Since its establishment, the company has been closely focusing on the positioning, core values and characteristics of the JOEONE brand, and continuously improving the visibility, reputation and loyalty of the JOEONE brand through various marketing activities such as product design, sales terminal image, advertising, men's pants cultural festival and suit culture festival. The company has launched activities such as "Elegant Gentleman Selection" and "Gentleman's Festival" to enhance the brand image of Seiko and elegance. At the same time, the company has won a good reputation among consumers by relying on "professional and good quality" products, further improved the reputation of the JOEONE brand, and accumulated a large number of loyal consumers. At present, the JOEONE brand has become one of the most influential and popular industry-leading menswear brands in China. The strong brand influence has become the main driving force for the company's continuous sales growth.
3. "HUBAO" Jiangsu Haw Par Group Co., Ltd
Jiangsu Haw Par Group Co., Ltd. is located in Yangzhou High-tech Development Zone, founded in 1989. The group has 120 branches, involving clothing, real estate, commerce, finance and other industries, the group has more than 5,000 employees, 680 professional and technical personnel, annual sales of more than 4 billion yuan, including domestic and foreign clothing sales of more than 3.1 billion yuan, won the Jiangsu Province civilized unit and other awards.
Adhering to the concept of "development" and keeping pace with the times, the Group's leading products "Haw Par" brand shirts, suits, casual wear, etc., have won a number of awards for their quality. Haw Par products are sold to 31 provinces, municipalities and autonomous regions in China, and exported to the United Kingdom, Japan, Russia, Italy, Germany, France, South Korea and other places.
Haw Par people firmly believe that opportunities are around us and success is at hand!
4. "Jinba" Jinba Men's Wear Co., Ltd
Founded in 1980 and headquartered in Shanghai, as a leading brand of high-end jackets and business casual men's wear in China, Jinba Menswear adheres to the vision of "a respected international men's wear leader", adheres to the mission of "providing leading business casual men's wear jackets for wealth-creating groups, and becoming their dress housekeepers", and constantly leads the R&D and design of jackets and supporting clothing.
In the 38 years of development of focusing on jackets, Jinba men's wear has been concentrated, professional, and focused on the business casual men's wear market with jackets as the core category, and has won a good reputation from consumers with "leading design" and "better version", and has become a landmark brand in China's casual men's wear industry through superb and leading product development and design, strong brand operation and management, and stable and complete monopoly sales system. Jinba men's wear has more than 2,000 brand stores with unified image and standardized management in the country. The core consumers of Jinba men's wear are the wealth-creating group with entrepreneurs as the main body, and the core age is 30 to 45 years old. Jinba Men's Wear provides high-quality clothing that is "suitable for business and leisure" for the wealth-creating group, so that they can dress more elegantly and appropriately.
5. "DONGMENG" Dongmeng Group Co., Ltd
Dongmeng Group Co., Ltd. is a group enterprise integrating fabric development, high-end men's wear ODM, intelligent clothing production equipment, clothing supply chain management platform development, advanced customization, brand operation, international trade, fashion home furnishing and other businesses. It has a 20,000-square-meter modern garment industrial park and advanced high-end garment manufacturing lines, mainly engaged in men's suits, coats, casual suits, casual wear, jackets and other categories. Now it has become the leader of the rise of the new trend of "casual wear culture" of high-end business men's wear in China, and one of the benchmark enterprises in the domestic high-end men's wear ODM industry.
Dongmeng focuses on the implementation of the integration strategy of industrialization and industrialization of enterprises, strives to build an integrated supply chain management platform in the men's wear ODM industry, and is committed to providing overall solutions for brand personalized development and fast delivery. Up to now, a total of 17 clothing-related patents have been obtained, and Yijie Technology, a wholly-owned subsidiary of the group, has obtained 3 invention patents for clothing intelligent production equipment, 40 utility model patents and 7 software copyrights. The company has successively won many awards, such as National High-tech Enterprise, China Famous Trademark, Zhejiang Key Enterprise Research Institute, National Advanced Collective of Textile Industry, Top Ten Brands of China's Professional Wear, Zhejiang Enterprise Technology Center, Zhejiang Famous Brand Product, Zhejiang AAA "Contract-honoring and Credit-keeping" Unit, 2018 Ingenuity Benchmarking Manufacturing Enterprise, Zhejiang Province Integration of Industrialization and Industrialization Pilot Enterprise, etc.
6. "Red Collar" Qingdao Kute Intelligent Co., Ltd
Qingdao Kute Intelligent Co., Ltd. is a C2M industrial Internet ecological technology enterprise listed on the domestic A-share market (stock code: 300840), and is known as "China's first C2M clothing intelligent customization stock". The red-collar REDCOLLAR, a personalized clothing customization brand under Kute Intelligence, is the concrete embodiment of the value of Kute C2M industrial Internet ecological platform.
REDCOLLAR was founded in 1995 with the aim of enabling everyone to "wear decent clothes". In the 2004 Athens Olympic Games, the Chinese sports delegation wore red-collar gold suits, showing the charm of the Orient, and "the most beautiful Olympic gold suits" became a gorgeous mark of the times. After 29 years of development, under the empowerment of the C2M industrial Internet platform, the red-collar REDCOLLAR brand has developed into a global C2M fashion custom brand, with customer demand directly reaching the smart factory, driving production with demand, integrating information technology such as the Internet and the Internet of Things into flexible manufacturing, and realizing the manufacture of personalized products with industrialized means, efficiency and cost. With C2M as the core, the red collar has realized "one person, one version, one clothing, big-name fabrics, global direct procurement, AI measurement, and 7 working days ready-to-wear", so as to better meet the personalized needs of consumers in the era of sovereignty.
7. "Guoren" Guoren Clothing Co., Ltd
The "Chinese" costumes, infiltrated by the 800-mile Yimeng Zhong Lingyuxiu, carry the deep virtue of Confucian culture. With the original intention of inheriting the spirit of craftsmen and the mission of promoting Chinese clothing culture, Guoren Garment Co., Ltd. has always adhered to the "craftsman spirit", adhered to the business philosophy of "main brand, all categories, and all channels", and won the first place in China's garment industry by virtue of its grasp of precise fashion trends and strong innovation and research and development.
It has established a contemporary Chinese clothing research center and a research and development center, and has established a strategic cooperative relationship with many famous scientific research institutions across the country. As a leading enterprise of original national brands, Guoren clothing plays an irreplaceable and important clothing design task in national activities. In 2019 and 2020, the Martyrs' Memorial Day activities for two consecutive years, the flower basket ceremony to the people's heroes was presented in Tiananmen Square. At the military parade to celebrate the 70th anniversary of the founding of the People's Republic of China, the costumes of the "Spring Tide Rolling" and "Oriental Lion" mass parade phalanx with international standards and full of the atmosphere of the new era were designed and produced by the Chinese costumes. The costumes of the female militia phalanx are designed by the Chinese people.
8. "Shengdexi" Hunan Oriental Fashion Co., Ltd
Hunan Oriental Fashion Co., Ltd. is a benchmark enterprise in the garment industry in Hunan Province integrating design, research and development, production and sales. It has an advanced intelligent manufacturing production line, producing nearly 1,000 products in dozens of categories such as shirts, suits, trousers, T-shirts, vests, coats, jackets, down, cotton clothing, jackets, engineering wear, silk scarves, ties, etc. At present, it has provided group clothing customization services for nearly 100 industries and thousands of large enterprises and institutions. Committed to creating a new image of China's professional dress!
Guided by work autonomy and ease of mind, Shengdexi clothing constantly innovates and breakthroughs, improves technology and technology, and constantly improves service capabilities, and wholeheartedly creates a relaxed, elegant and easy-to-care team dressing experience for users. Through demand understanding, scheme design, clothing proofing, door-to-door sample delivery, door-to-door measurement, production documentary, door-to-door delivery, after-sales service, etc., we will create a one-stop "team dress expert" brand image in an all-round way. As a high-end professional wear custom brand in China, it is known as a team dress expert. Relying on an international team of designers, it designs relaxed, elegant and easy-to-care team dress, which is an advantageous enterprise in China's professional wear. Specializing in providing customized solutions for various types of group clothing such as administrative and official affairs, corporate business, education colleges, etc.
9. "WEIBANG" Guangdong Weibang Garment Industry Co., Ltd
Guangdong Weibang Garment Industry Co., Ltd. was founded in 2007 by the founder - Mr. Yin Bangwei, is located in the forefront of the fashion of the beautiful flower city - Guangzhou, with a registered capital of 168 million yuan, it has 1 investment management company and 6 local branches, with nearly 1,000 high-quality employees, a total plant area of more than 60,000 square meters, more than 1,000 sets of various types of special equipment, is a collection of design, production and sales, private high-end customization, business travel clothing, professional wear, suits, An international enterprise based on shirts and special protective tooling.
WEIBANG pursues the business philosophy of "from one to the end, remain the same from beginning to end" as its corporate culture. The introduction of a large number of professional design and Italian related technical personnel, the establishment of a large-scale ERP and OA office modern network marketing management system, to provide many front-line customers with convenient bidding products and services, has won many global modern clothing manufacturing enterprises quality sales design and other honors. It has many garment invention patents, appearance patents, and new use patents, and is one of the first batch of domestic high-tech enterprises to obtain ISO14001 and 18001 and 20001 and national high-tech enterprises. As the first manufacturer of high-end garment customization to develop the 3A system, WEIBANG has served well-known enterprise groups and political leaders and aristocrats at home and abroad, and its products have been recognized and praised by the majority of well-known enterprises.
As the first 6 certified enterprises in the custom garment industry, Weibang designs and produces high-end professional wear for many well-known domestic state-owned enterprises, group companies, and large-scale business orders, and has repeatedly won many bidding projects for clothing.
10. "TRANDS" Dayang Group Co., Ltd
Dayang Group Co., Ltd. is a large-scale international group company focusing on the production and marketing of various types of high-end clothing products. At present, there are 20 directly affiliated (holding) member enterprises, with an annual comprehensive production and processing capacity of 11 million pieces/sets of clothing, and an annual export volume of 6 million pieces/sets of suits, and the products sell well in more than 20 countries and regions such as the United Kingdom, the United States, Germany, Italy, Japan, South Korea, etc., and enjoy a high reputation.
Dayang Group adheres to the implementation of the multi-brand strategy and is committed to building a leading brand echelon. It owns the high-end men's wear brand TRANDS, the group custom high-end business wear brand KEYYMEN, the cutting-edge fashion brand YOUSOKU, and the student wear brand KEYYMEN KIDS. Dayang Group adheres to the goal of "building a world-class clothing brand and being the world's largest single-volume and single-cutting company", in accordance with the "five modernizations" strategy of "branding, customization, informatization, intelligence and internationalization", focusing on the integration and promotion of the four independent brands of Chuangshi, Caiman, YOUSOKU and Kaiman student wear, as well as the continuous promotion of Dayang's customized globalization strategy, realizing the transformation and upgrading of the enterprise through the transformation of growth mode, and striving to make greater contributions to the country and society!