Text: Coconut Fun Facts
Edited by Coconut Fun Facts
You say, why can a car that claims to have "no core technology" still sell so hot? Isn't it a bit confusing? Ideal car, a mysterious existence that is always complained about in the eyes of the public, but has always sold well. Why? Let's take our time.
Let's not mention any technological innovation, just look at one of the practices of Li Auto: keep up with the market and follow consumers. That's right, it's as simple and crude as that. You see, what consumers want, the ideal is given, without a trace of hypocrisy. Other car companies are still "innovating" there, but as a result, people don't buy the innovative things, isn't this self-congratulatory!
Don't look at the details, it's a small matter, but many times it's the small details that make the big difference. The ideal car, from the screen to the seats, is quite satisfying. No, just because of these, it has always had a good reputation in the market.
Li Auto's marketing can be said to be quite discerning, and it knows how to capture the hearts of consumers. For example, the ideal ONE, the advertisement is known to everyone, and the blue has become a landscape on the street.
Over the years, Li Auto has gained a firm foothold in the market with a seemingly unremarkable strategy. Sometimes, success doesn't require earth-shattering technology, and following the pace of the market and understanding the needs of consumers is an art in itself.
If Li Auto wants to continue to lead, it is key to avoid technological backwardness. Although sales are good now, if the technology can't keep up, sooner or later it will face challenges. Looking at the opponents of Weilai and Tesla, the speed of technological upgrading is rapid, and the ideal must also keep up with the pace of technological innovation in order to ensure that it is not eliminated by the market.
Autonomous driving, for example, has become standard in new models. Ideally, if you only care about the seller's car and don't have a high-end configuration, it will be a bit pediatric compared with your opponents. Users are becoming more and more savvy now, and who wants to pay for a car that "can only be driven but not played"?
Speaking of battery technology, this is the heart of electric vehicles. If the ideal battery is still stuck in the past, then the electric car is like a fake charge, and it has to "feed" after a few steps. At this time, not to mention the user, even I am anxious to look at it.
Ideal marketing is great, but it doesn't stop there. The market is mixed, and if you don't advance, you will retreat. Ideally, we have to put more effort into marketing, tap potential customers, and broaden the market boundary.
A good place to start is by using big data and AI technology to analyze user data and see what people like and don't like. Only in this way can the advertisements be prescribed the right medicine, and will not be widely advertised.
If Li Auto can be active on Weibo and Douyin platforms, and attract attention through some down-to-earth activities, then sales will naturally go up. Think about it, a challenge, a fun test, don't you and me know the ideal car?
In the final analysis, selling a car depends on whether the car is good or not. The user experience of Li Auto must keep up with the pace, otherwise no matter how good the marketing is, it will be in vain. For example, whether the interior space is designed to be humanized and whether the driving experience is comfortable are directly related to the user's reputation.
Ideally, it has to maintain its consistent advantages, while continuing to increase its intelligence and comfort. For example, whether the on-board system can run smoothly and whether intelligent assisted driving is practical are all issues that users are very concerned about. If we can continue to surprise users in these aspects, we believe that we can maintain user loyalty.
Looking to the future, the road for Li Auto will not be smooth. Technology needs to be upgraded, marketing needs to be innovated, and the user experience needs to be excellent. These troikas must go hand in hand in order to seize the opportunity in the fierce market competition.
Li Auto, although the name is simple, there are a lot of challenges and opportunities behind it. In this rapidly changing era, the ideal should not only pursue the ideal in the name, but also face the overwhelming reality. Only by constantly breaking through ourselves and constantly catering to the preferences of consumers can the ideal gain a firm foothold in the future car market.
From the beginning of "no core technology" to be discussed, to the current recognition in the market, the ideal has proved itself by step by step. I don't know what you think, but at least I was moved by the spirit of not giving up and persevering.