Since the launch of the Mate60 series last year, Huawei's mobile phone business has begun to usher in a rejuvenation, not only in the fourth quarter of 2023, but also in the latest sales data for the first quarter of 2024, Huawei has also achieved dazzling results! According to the data released by Counterpoint, China's smartphone sales in Q1 2024 increased by 1.5% year-on-year, of which Huawei's sales soared by 69.7% year-on-year!
The specific shares of the top five are as follows:
Vivo: Ranked first with a market share of 17.4%.
Honor: Ranked second with a market share of 16.1%.
Apple: ranked third with a market share of 15.7%.
Huawei: Ranked fourth with a market share of 15.5% (very small gap with Apple)
OPPO: Ranked fifth with a market share of 15.3%.
It can be seen that Huawei's sales have not only skyrocketed, but its market share is almost the same as Apple's, while Apple's sales have fallen by 19.1%. Looking at the situation of the first domestic mobile phone sales manufacturer in each quarter in the past 4 years, Huawei will be the top 1 in sales in every quarter in 2020, and the sales volume will decline rapidly for some reasons in the next three years, judging from the market share of 2024Q1, Huawei has a great chance to return to the first place in domestic sales in Q2!
This is not for nothing, you must know that Huawei won 15.5% of the market share in Q1 with the Mate60 series and nova 12 series, and now the Huawei Pura70 series has been on sale, plus the Mate60 series of dual flagships in parallel, Huawei's sales in the second quarter of this year are bound to go further, and it is not difficult to return to the TOP 1 throne!
On the other hand, Apple, although its sales in China are still quite high, it is undeniable that iPhone sales have been declining since the fourth quarter of last year, and the sales of 2024Q1 are the worst since 2020, I think before the release of the iPhone 16 series, the decline in iPhone sales will continue, unless Apple continues to dive, but this seems unlikely!