Kuaishou doesn't dare to seal Simba, I know too much about the platform of Kuaishou, and it's mercenary. In a few days, the Kuaishou platform will have to be unblocked. And Simba has always been like that. This is not the first time he has come out to scold the platform. Simba has a big move to engage in traffic, that is, to come out and scold the platform. The harder the scolding, the greater the traffic. After the traffic heated up, he came out to bring the goods. Simba stands on the moral high ground and blames the platform, and it's not the first time Simba has done this. For the sake of the public and justice, Simba is very real every time, and the traffic is great every time, but I feel like every time it is a script.
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Now no one does anything on the Internet, his starting point is not for profit, not for traffic, for the so-called justice, I can only hehe!
The anchor scolded the platform, the news was too explosive. The father let the son earn money, and the son scolded the father in turn, which is simply not too funny, do you think netizens will not eat melons? The more people who eat melons, the greater the traffic, and the more money they make. I watched the related video, and everyone in the comment area said that Simba was too crazy and couldn't tell the big and small kings. Isn't this what traffic wants to see? Start a conflict! and then harvest traffic!
Let's analyze this rationally. Simba said that Kuaishou is full of emotions to fry the script to deceive the old man and the old lady, Simba's starting point seems to be justice every time, you can't deceive the old man and the old lady. In fact, the source of the conflict is still because of traffic. We should really believe that the adult world is unprofitable. To put it bluntly, Simba's sales traffic is too expensive now, so expensive that he doesn't care about the platform now, he wants to flip the table. If a platform makes you a lot of money and makes you take the lion's share, you have to give it up. If you calculate the earnings, I've worked so hard, and I've got to take all the money from the platform, and I've got to lift the table! Simba is in this situation now, and most of the money earned is taken by the platform. To put it bluntly, Simba is a fast cash cow. Simba really can't make much money now, and the big head is really taken away by the platform, the essence is that the traffic acquisition cost of the platform is getting more and more expensive. Many of Kuaishou's top influencers are not as profitable as you think, but many people are posting upside down!
Why is it different today than in the past? Kuaishou has grown up. His streaming mechanism is different from before. The head is now a tool man of Kuaishou, a senior migrant worker. The platform will even send you advertising costs and task indicators to urge you to live broadcast. You think the head answers make a lot of money because they get a lot of traffic. In fact, many people spend most of their money to buy it. Simba's spending on Kuaishou is astronomical. It's hard to imagine that Simba now has such a large fan base, and there is no traffic without streaming.
Simba has complained about the platform more than once in public, and if he doesn't cast the stream, he won't push the stream. He is already close to 100 million followers. Where did the profit cost of the live broadcast go? The advertising fee is the bulk of the expenditure, and the loss of goods, but also to send the mobile phone, send this to send that, the platform took away the bulk of the money to make a lot of money, now the anchor is no different from a part-time job, all the money is drizzle (relative to us, it should be more), and the majority of the head has been taken away by the platform.
These top anchors must have made money before, and they really made a lot of money, but they have really choked up in the past few years. This person who knows how to count can calculate it, because the mobile phone sent in the live broadcast room is really sent, and he doesn't dare to give it away for nothing, and he doesn't dare to cheat. Those products are also real money losses. In the past, the platform had cheap traffic on Kuaishou, and many Internet celebrities made crazy money on Kuaishou, and the rules of the platform were not clear at that time, and the stickiness of fans was also very strong, and the old iron economy! Because the platform needs these talents to educate the market, the live broadcast of talents is the most important part of the commercialization of the platform, without the content of the anchor, how can this platform promote commercialization so quickly? It is the anchor who helps him open the market! Now that the platform has withdrawn the label, how can you make money for a long time when the platform has really grown? That isIt's impossible, the big head must be given to the platform, think about it, which emperor doesn't unload the donkey, the number one hero disappears first, the platform only needs to move his fingers to adjust the lewd mechanism, you can make these people very uncomfortable, you cast more ads, you don't vote for ads, I won't give you traffic, visible to the naked eye, now the higher the fans, the higher the traffic cost, the higher the advertising cost, the platform is squeezing you.
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In the later stage of the short video platform, the algorithm was adjusted to decentralization, that is, decentralization, what does decentralization mean?That is, you have to contribute to the platform at all times, if you don't have a trailer, you don't sell goods, you have to contribute your talent, if you don't have talent, the user bit matching system will not push you streams. If you trailer to sell goods, you don't complete the data indicators of the platform, and you don't have traffic. Those head anchors, with so many fans and 100,000+ live broadcast rooms, the higher the corresponding revenue indicators, the higher the e-commerce conversion indicators of the platform, and the system will not push streams. So why are many of Kuaishou's top Internet celebrities losing money and products? To put it bluntly, it is to do data. When Simba brings the goods, you have to calculate how much money you lose. Now do they want to lose money? Of course they don't, but they don't lose money, there is no transaction data, the system will not push the stream to you, and the platform is a small abacus arranged very clearly for you.
Laymen look at the excitement, insiders look at the doorway, whether these head experts want to send these things, in fact, they don't want to do it in their hearts. But these mobile phones can be stayed, in the past, the reason why it was said to be a live broadcast bonus, is because the sales of cheap things are used in the live broadcast room, and the system is used to push you streams, and now you send cheap things out, and all that comes are task powder and machine powder, and you will leave after the wool is finished, and you will not place an order in your live broadcast room. So you've got to really bleed. In the past, you used to sell some cheap things for a dollar, but now you have to take dozens of yuan, and you have to pay 20 yuan for a single order, how much do you calculate?
Today is different from the past, including the communication with the brand. In the past, Kuaishou's head anchor communicated well with the brand, and people gave you a pit fee and gave you a price. Now the brand side doesn't need to talk about the pit fee, and it won't even break the price for you. You want to use our products to break the price and do conversion. Don't think about it! It's impossible to break the price, you can post it yourself. Now brands are very smart, so in fact, many head anchors can't make so much money selling products of big brands, they just lose their own money to subsidize fans, but the data is good-looking, and the system pushes streams.
Simba has been moving so much in the past two days, spraying the platform hard. To put it bluntly, it is to resist Kuaishou's current traffic is expensive. To amplify traffic, the platform now allocates traffic to the content side. Those entertainment bloggers and script bloggers definitely have traffic. From the platform's point of view, is there anything wrong? There's nothing wrong with that! You can't always give traffic to the streamers who sell goods, you have to scale up. Douyin also does this, giving traffic to those who shoot short dramas, so it is obvious that the traffic in the live broadcast room with goods has become watery!But as soon as Kuaishou does this action, those head anchors jump out one by one, as soon as you pour water, people will find out immediately, and people will scold you if you flood it, Simba is like this, but do you say that the platform can really block Simba? It's almost impossible, at most, it will be blocked for a few days, that is, you have to help people untie it in a few days!
Is Simba crazy? In Kuaishou Simba really has crazy capital, Simba is equivalent to kidnapping Kuaishou, Kuaishou is now listed, listed companies must take care of investors' ideas, Kuaishou will not be sealed Simba in the real sense, at most it is a warning. Imagine that Kuaishou really took Simba, and the market value of Kuaishou is not affected now? At least 10 billion will be evaporated, does Simba know, Simba is also a smart person! Let me tell you, most rich people who have money in their pockets are smart people. Don't think he's a fool, otherwise how could he be so harsh? Do you think Simba is heroic? No. He is sure that the platform will not dare to move him, he is playing a big game of chess, which of those Kuaishou head anchors is not hundreds of hearts, this is the confidence of the head.
The biggest difference between Kuaishou and Douyin is that Kuaishou will be kidnapped by the head, Douyin cannot be kidnapped by the head, and 10,000 Internet celebrities can't shake the platform. Can Brother Xiao Yang scold this platform now? Don't dare! Ten thousand Brother Xiao Yang don't dare to move. All bloggers on Douyin have to keep their heads down and do things! Kuaishou's head is too serious, and the head is really walking sideways on Kuaishou.
Since Kuaishou's listing, he has been hungry for income. Such a scale is not his lower limit. It's too normal to fry the script in Kuaishou to deceive the pensions of the old man and the old lady. Many of the big-name substitutions, high imitations, and rubbing edges are on the edge of the law, and even the Black Five Category and IQ tax are not? You can understand that as long as you are large and make money for the platform, you can do whatever you want, you can communicate. Even if some of Kuaishou's current black industries are turned a blind eye, and they can even confess.
Simba's size can really challenge Kuaishou, because Kuaishou is now too short of such a cash cow, without Simba, this is not only a matter of less or more revenue, the platform may disappear! Kuaishou's situation today is their own doing, and the loopholes in the platform algorithm itself have led to today's situation.
Kuaishou wasn't scattered in the first place. At the beginning, it was the old iron economy. Looking at Douyin, it was decentralized at the beginning, that is, the passerby economy. The algorithm is highly decentralized from the start. On the other hand, Kuaishou was forced to go public before adjusting its algorithm and optimizing its ecological environment. Now this situation is normal, it's just a vicious circle! Under the kidnapping of capital, you have to often give traffic to the head anchors, let them make money for you, the head anchors are getting stronger and stronger, and they can eventually compete with the platform, so in the final analysis, this farce is Kuaishou's own sin! [Cover your face] [Cover your face]
I dare to make a bold prediction that the possibility of the next episode is that Simba hyped up a wave of organic traffic by scolding the platform. At the same time, after a period of time, due to the pressure of public opinion and market value, the Kuaishou platform unblocked Simba, and the face of the Kuaishou platform was pressed and rubbed on the ground.
The struggle of adults is only for profit, and it is not worth mentioning if you are not ashamed, and it doesn't matter if you throw it on the ground, as long as it does not affect the market value! Life is like a play, it is a play!