Reading is a portable refuge!
I have never seen such a prosperous "World Book Day"! In the past "World Book Day", what I saw was that the major mainstream media actively promoted the promotion of reading, coupled with Dong Yuhui's recommendation, which set off a reading boom.
Dong Yuhui's "World Book Day" English message (click on the video below to watch)
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I have always known that Mr. Dong is the ceiling of book delivery! Dong Yuhui has become popular out of the circle with his storytelling, and every book delivery can always sell well under Dong Yuhui's recommendation, especially the whole network sales of Mr. Chi Zijian's "The Right Bank of the Ergun River" have reached 6 million copies, and even "Detailed Analysis of Three Hundred Tang Poems" sold 200,000 copies in half an hour under Dong Yuhui's energetic explanation, which is the first person to bring books to goods. Moreover, excellent magazines and newspapers like "People's Literature" and "Harvest" have soared in sales under Dong Yuhui's recommendation. In the past three months, the sales of magazines on the platform increased by 124% year-on-year.
From netizens sharing
Wudang Mountain, Dong Yuhui, Maijia dialogue
At this moment, Dong Yuhui's ability to bring books is supported by clear data, and people can intuitively see that Dong Yuhui is a well-deserved sales champion in the book industry. But he is not so much the Eucharist of the book world as the "stepping stone" of the literary revival. It is precisely because of the emergence of Dong Yuhui that a nationwide reading boom has been set off in the live broadcast room, and a reading club of tens of millions of people on the Internet has been formed!
Walking with Hui "The Letter of the World" after reading the collection
Readers share their feelings
Reading is no longer a comfort for a person when they are quiet and alone, but also allows everyone to open their hearts and share the changes that reading brings to themselves, and everyone's thoughts and feelings can be responded to. It also makes more and more writers willing to walk into the live broadcast room and chat with readers about their writing journey, which shortens the distance between readers and authors, so that reading is no longer a feeling of superiority, it is real, flesh and blood, and can get feedback!
It can be said that to a certain extent, Dong Yuhui saved the publishing industry, and the appearance of Dong Yuhui made many people fall in love with reading again, and made the publishing industry firmly see a new way out and hope. Many publishing houses have gone live one after another, and the publishing houses that live broadcast on Douyin lost a year-on-year increase of 64%, with more than 19.25 million live views of the publishing house, and sales in Douyin shopping malls increased by 209% year-on-year. In Douyin's Q1 reading report, 150 million books were sold in a quarter.
The sales volume of the book industry is gratifying, showing a trend of revival, and Dong Yuhui has made great contributions. He just did what he was able to do, and he was the best-selling champion in the book industry, but I believe that he would prefer to be a "stepping stone" to the revival of literature, and continue to contribute his own strength and shine!
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