Text/netizens commented on the headlines
Editing/writing online reviews
Preface
The rise of social media has fueled influencer culture, shaped new career paths, and influenced young people's minds.
After becoming famous, how to balance law and morality became a topic of discussion after dinner.
Luo Xiang: Internet celebrities should be clear about their social responsibilities, especially when facing young fans, and should pay more attention to the impact their words and deeds may have on fans.
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cause
Recently, two well-known figures on the Internet, Chen Shaojie, the CEO of the Douyu platform, and Xiaotuantuan, a well-known anchor, were involved in a large-scale gambling case.
Chen Shaojie has reportedly been released on bail after the Chinese New Year, but he could still be sentenced. And Xiao Tuan Tuan was also arrested by the police on suspicion of participating in this gambling case.
Xiao Tuan Tuan quickly became popular online through her unique and cute voice and style, and she has 26 million followers in Douyu and nearly 37 million followers on Douyin.
However, since January 27 this year, her activities in Douyu have been stopped, and social media updates have also been suspended, with the last updates in December and November 2023 respectively.
This incident is not just a legal issue, it has also made people think about the regulation of online platforms and influencers.
Even influencers can't escape the law, and their actions can affect a wide range of fans and viewers.
Netizens are hotly discussed
01
Netizen: I thought Xiao Tuantuan had withdrawn from the net, but today I learned that he was arrested
Netizen: Many anchors have gone in, and PDD has also run away
Netizen: When you are very rich, your money is no longer your money
02
Netizen: Xiaotuan Tuan is a lot of money that can be earned, why are you still greedy
People's desires are unlimited, and it is estimated that they want to buy luxury goods every day
03
Netizen: Let's put it this way, if AutoNavi deletes the small group voice pack, I will delete AutoNavi
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Netizen: The voice package is right, why do you want to take it off the shelves, isn't it fun to drive, let me listen to Lin Chiling's voice pack
If you don't understand, just ask, do you want to step on the sewing machine?
Because influencers are public figures, they have to be very careful about what they say and do, because they must not only comply with the law, but also take into account ethical standards.
For example, they have freedom of speech and can express their opinions, but at the same time they cannot say hurtful things or spread rumors, or they may face legal penalties.
From an ethical perspective, influencers are expected to be honest and open about advertising and partnerships, especially to make it clear to followers what content is advertising.
Because influencers have a lot of young followers, their behavior has a big impact on these young people.
Therefore, when posting content, influencers should promote a positive and healthy attitude and values of life, and avoid spreading negative or harmful information.
In short, as a public figure in the new era, Internet celebrities not only enjoy the freedom to express themselves,
It is also necessary to deal with their public image and influence on fans responsibly, especially to protect young audiences and promote positive social energy.
The gap between societal expectations and individual behavior
As celebrities on social media, their every move will be watched by countless fans.
As a result, the public has high expectations of their behavior and ethical standards, expecting them to demonstrate positive qualities such as honesty, responsibility, and respect for others.
With the passage of time and cultural changes, these moral standards are constantly being adjusted.
Previously some fringe or bold content might have been seen as a way to attract attention, but now with the increase in awareness,
If an influencer exhibits any sexist, racist or disinformation-mongering, it will quickly be met with public disapproval.
Source network
The behavior of influencers has a direct impact on their careers.
If their behavior is not ethical, such as concealing the truth about the advertisement or engaging in illegal acts,
Not only will you lose the opportunity to cooperate with big brands, but it may also lead to the loss of fans and even face legal penalties.
On the other hand, if the Internet celebrity can continue to show a good image and positive behavior, it can not only win the hearts of more fans.
It can also attract more brands to cooperate and pave the way for their careers.
Solutions & Suggestions
To help influencers and content creators both comply with legal and ethical expectations during the creative process, there are several practical ways to consider.
Influencers should attend specialized courses or webinars to learn about relevant laws, such as copyright law, advertising regulations, and privacy protections, so that they can avoid breaking the law without knowing it.
Industry organizations can come up with a clear set of guidelines to help influencers understand what behaviors are acceptable and what are not. This includes not only guidelines for content creation, but also how to be transparent and open about how to handle business engagements and how to avoid misleading marketing.
It's also important to have an ethics moderation mechanism in place so that influencers can get feedback on ethical and legal compliance before posting content. This mechanism can help them adjust their content in a timely manner and avoid posting inappropriate information.
Influencers should also learn to self-regulate and actively listen to feedback from the community. Opening up channels for fans to report inappropriate content not only enhances engagement with fans, but also improves the quality of content.
For some of the more successful or promising influencers, hiring a professional legal and ethical advisor is a good option. These consultants can provide professional advice prior to content creation, ensuring that all content complies with legal and ethical standards.
By doing so, influencers can better understand and follow industry standards, protect their careers from negative influences, and ensure healthy and positive content is delivered to the public. This helps raise the bar across the industry and makes influencer culture more mature and sustainable.
Expert commentary
Luo Xiang, a well-known criminal law scholar and internet celebrity in China, often shares legal knowledge through social media, emphasizing the importance of law and morality in modern society. Regarding how influencers and content creators deal with legal and ethical issues, Luo Xiang once pointed out:
Within the framework of the law, everyone has freedom of speech, but this freedom is not borderless.
As public figures, every word and action of Internet celebrities may have an impact on society. As a result, they enjoy freedom of expression while also bearing a responsibility not to spread misinformation.
Luo Xiang emphasized that Internet celebrities should be clear about their social responsibilities, especially in the face of young fans, and should pay more attention to the possible impact of their words and deeds on fans.
He advises influencers to:
"Before producing and publishing content, you should be thoughtful and ensure that all information is verified and avoid posting content that may mislead the public. At the same time, commercial advertisements should be clearly marked so that the audience can distinguish between right and wrong, which is not only a legal requirement, but also a manifestation of responsibility to the audience. ”
Through these words, Luo Xiang reminded all content creators, including Internet celebrities, that while pursuing personal development, they should also abide by the law, maintain high standards of professional ethics, and ensure that their actions are beneficial to society.
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