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Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

author:Leisurely tour of Jilin (Jilin Province Cultural Tourism)
Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

On April 21, the opening ceremony of the 9th Apricot Blossom Cultural Festival of Jilin University and the Spring Youth Season of Changchun University Students was held at the Nanling Campus of Jilin University, opening the spring poem of "Blossoming Flowers" in the Spring City.

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

On the 770-meter-long apricot blossom avenue, 254 apricot trees are arranged in turn, clusters and bunches of apricot blossoms are white and red, competing to spit out the stamen, forming a beautiful landscape.

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

In order to welcome this year's Apricot Blossom Festival, Jilin University fully mobilized the strength of various colleges to hold various cultural activities, so that the general public and tourists can feel the vigorous scientific and technological strength and strong campus cultural atmosphere of Jilin University.

During the open day, tourists were crowded, holding commemorative cards and stamping "punch in" in front of the fixed booth;

Under the apricot blossom tree, the ancient style of qin, chess, calligraphy and painting dances among the gorgeous clothes, sings in the fragrant flowers, and exhales in the spring breeze;

In the exhibition area, "paper" determines the universe · "Bridge" is the first to look forward to - the paper bridge competition achievement exhibition and construction experience activities allow children to experience it one after another;

In front of the teaching building, the robot stretched out its arm, the experimental equipment walked into nature, and the formula racing motor roared;

Inside and outside the campus, professors take apricot blossoms as the main line and send lectures to students, and social practice is carried out simultaneously;

In the live broadcast room, the beautiful scenery is placed on the "cloud" side, and the culture goes out of the campus......

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

On the most beautiful April day in the world, the Jida Apricot Blossom Festival has become the "top stream" of Changchun cultural tourism, and it has also brought huge "traffic" to Spring City.

"This time I came back to feel the romance of my alma mater!" Wei Bing, a tourist from Tianjin, graduated from the School of Materials Science and Engineering of Jilin University, and took his family to Changchun again during this year's Apricot Blossom Festival. In the next few days, we will continue to experience the development of Changchun and taste the food of Xiachun City. ”

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

The wind has a letter, the flowers have a period, every year is correct, and the years are about to meet. This year is the 9th time Jilin University held the Apricot Blossom Festival, after years of development, now the Jilin University Apricot Blossom Cultural Festival has been transformed from the traditional meaning of ornamental activities, into the campus beauty appreciation, cultural and artistic performances, scientific and technological achievements display, traditional culture experience and other integration, rich connotation of cultural brand, the popularity of the continuous rise, tourists are also increasing exponentially.

At the same time, Jilin University also uses apricot blossoms as a "medium" to continuously help Changchun launch a spring tourism brand. At the launching ceremony of the Apricot Blossom Festival, Changchun officially released the first Changchun spring tourism city IP - Changchun University Students' Spring Youth Season.

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

The relevant person in charge of the Changchun Culture and Tourism Bureau said that the spring youth season is a new city brand to promote the transformation of Changchun's tourism from "two seasons of prosperity" to "four seasons of development" and further make up for the shortcomings of the "spring off-season".

With the theme of "Youth to the North, See Youth in Changchun", the spring season starts on April 21 and lasts until mid to late June. The activity focuses on college students, radiates tourists from all over the country, and glows the new style of spring tourism in Changchun through "new products, new activities, new scenes, and new ways of playing".

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

The spring is boundless and the city is full of color, and the youth is coming to the north. According to reports, Changchun college students will carry out five spring tourism boutique routes through the city to pick up light, go out to enjoy flowers, explore cultural museums, research and technology, and recommend food, so that college students across the country can feel the intoxicating spring color of Changchun and appreciate the different cultural charm.

Apricot blossom as the "matchmaker" to leverage the "spring economy" of Spring City

The "Spring Economy" of Spring City is accelerating the release of its potential and injecting new vitality into the high-quality development of Changchun's cultural tourism industry. In the spring season, an invitation letter from spring has started.

Source | Jilin Channel of People's Daily Online

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