Among the major cities in the world, Dubai, the United Arab Emirates, is the best at packaging and marketing itself.
Dubai, known as the desert city, was a large desert in the early days, the land was barren, very unsuitable for human survival, although Dubai also produces oil, but Dubai's oil reserves are not too high, oil reserves are less than 5% of the United Arab Emirates, compared with Abu Dhabi these cities, oil reserves are pitifully low.
Therefore, Dubai has found another way, although its own oil is not much, but because it is located in the Middle East, many people still mistakenly think that Dubai's oil reserves must be very rich, inexhaustible, inexhaustible.
And Dubai also makes good use of people's psychology, since there is more oil, then there must be money, so Dubai simply built itself into the kind of local tyrant city with a lot of stupid money.
In the past 20 years, Dubai has been frantically packaging itself, investing heavily in the construction of a number of ultra-tall skyscrapers in a small part of the city, and also combining these high-rise buildings very scientifically, looking extremely spectacular, and built the world's tallest building with a height of 828 meters.
In order to make more people like and worship, Dubaiites have done their best, the most important of which is to build themselves into the appearance of a tyrant city, luxury cars, skyscrapers, beauties, local tyrants These gimmicks are advertised all over the world.
And these gimmicks have indeed worked wonders, in recent years, as long as it comes to Dubai in the United Arab Emirates, everyone will give a thumbs up, and everyone has the impression that this is a rich city, full of luxury cars, and full of local tyrants.
Dubaiites are very smart and bring together the best side of Dubai, such as Dubai has built a super wide city boulevard and built various super tall buildings on both sides of the road, these novel buildings are all designed by foreign designers, full of futurism, adding a lot of impression to Dubai.
Dubaiites also like to make up stories for themselves, and in the early years, it was rumored on the Internet that they could earn millions a year by going to Dubai to be beggars, in order to prove the true character of Dubaiites who are stupid and have a lot of money.
After seeing this news, many people may want to go to Dubai to experience such a tyrant city, you think, beggars can earn millions a year, the city is rich, and various stories are intertwined, making Dubai more and more attractive.
So we have to admire Dubai's city marketing, Dubai's city marketing is worth learning from all cities in the world, through a high-rise street and the world's tallest building, Dubai is marketed into a world-class "local tyrant city", Dubai now feels like Tokyo, New York and other international metropolises, is an extremely extravagant city in the eyes of the world, a rich city, so that the world rushes to it.
In fact, the center of Dubai is very small, and the bustling is a small piece of the main city, although there is the world's tallest building at 828 meters high, plus a group of super high-rise skyscrapers nearby, it is really shocking at a glance, but as long as the camera is removed, the surrounding construction can be described as miserable.
But it is very strange that Dubai, with its fantastic streets and the world's tallest building, can attract nearly 20 million foreign tourists to Dubai a year, which ranks among the top three major cities in the world, and many are high-end tourists from all over the world, spending crazy in Dubai, bringing endless income to Dubai.
Dubai's GDP is now only 100 billion US dollars a year, equivalent to about 700 billion yuan, but Dubai's tourism revenue has reached 30 billion US dollars, which shows how successful Dubai's marketing is.